Eric Murimi Email and Phone Number

A dedicated link between the Marketing, Sales & Technical organizations, identify, develop & implement new business & optimization strategies that address the needs of the end user, streamline our existing product & service portfolio, improve/pre-empt reactionary measures against competitor activities and result in significant growth in business profitability & market performance.

Responsible and In-charge of Marketing, business development and Sales activities which entails;•Executing Marketing, business planning and sales support activities for the assigned territory.•Interface with functions across international borders and business functions to maximize synergies and ensure alignment.•Managing key accounts relationships as well as identify future strategic opportunities and partners for continued business growth and achievement of business Objective.•Assisting in budget establishment and design of marketing and Launch campaigns for assigned portfolios in cooperation with communication and Sales.•Responsible for Demand, Sales and operations Planning(S&OP) management to ensure customer demand and supply are well aligned.•Marketing team lead and agronomist Supervisor responsible for technical trainings and support making use of the company products application knowledge to the distributors, dealers and end users.•Business development by identifying market gaps, preparing business cases for the new and existing products in readiness of new registrations and label extensions.•Company ambassador and representative during trade shows, exhibitions, industry stakeholders’ forum as wells as gathering marketing intelligence and trends within the assigned territory for analysis and consideration in decisions making.

I was responsible for Managing all sales activities on major accounts/Distributors in consultation with the Sales Manager.Duties and Responsibilities;•Achieved sales and profit targets within the stipulated timelines and followed the defined selling process.•Sales order follow up, price negotiation and maintained close working relationships with clients to ensure strong business ties and growth.•Sales and operations planning which included making regular sales and forecast updates for demand planning Purposes.•Possessed in-depth product knowledge, conducted farm demos and relayed accurate technical information on products use.•Gathered market intelligence and prepared reports on customer needs, problems, interests, competitive activities, and potential for new products introduction.•Partnered with national distributors to promote and grow the sales through customer follow-up and in-season agronomic support.•Conducted stewardship reviews and resistance management trainings to channel partners and end users on the proper use of crop protection products to ensure sustainability.•Timely communication with key accounts to ensure complete understanding of pricing, terms, programs and regulatory changes.•Payments follow up with the customers and Liaising with accounting Department on invoicing procedures.

The position had a direct impact on the success of the Company as the primary point of contact. I was expected to ensure customer satisfaction and service delivery.Duties and Responsibilities;•Order Management: Handled routine and non-routine customer order activities, including managing customer demand, order entry, guiding and leading the activities of the order process utilizing best practice to ensure high quality service.•Inventory Management & Logistics: Accurate warehouse inventory management,collaboration with Supply Chain, as well as logistics with a high degree of accountability.•Customer account management and Credit limit: managed customer account in collaboration with Sales, Credit and finance department.•Control Reports; Responsible for accounting transactions related to order processing,invoicing, credit notes and payment receipt.•Problem Solver: Received and recorded customer complaints,led conflict resolution and reached win-win agreements that improved performance.•System and Technology expertise: Executed complex work processes through multiple systems and technology like SAP & Pastel.•Displayed Customer Advocacy leadership that met and exceed customer expectations and Championed customer needs across all functions.

This was a six-sigma project intended to create awareness and grow the company business. Being the demand creation team leader in Kenya and reporting to the country manager, I was required to lead in marketing both the company products and brand.Duties and Responsibilities;•Initiated and Participated in the formulation of marketing and sales generating strategies. •Implemented and Coordinated marketing, advertising and promotional activities including new product introduction and launches.•Gathered market intelligence and competitor’s information and provided regular updates for analysis to Support the business.•Conducted Field trainings, Demonstrations and offered technical Support as a way of creating confidence to the end users.•Assisted in establishment of marketing and brand promotion campaigns budget, management and control.•Tasked with proper use and management of promotion materials to ensure the desired goals are delivered.•Explored opportunities for growth by making appointments to meet both new and existing clients.•Company representative during stakeholder’s events, trade shows and exhibition to show case the company products and brand.•Recruitment, training and management of Marketers/Promoters within the assigned territory.•Developed sound relationships and collaboration between national Distributors, Dealers and other stakeholders to ensure business growth and objectives were attained.

I worked as a technical sales assistant in central Kenya and reporting to the regional sales manager; My accountabilities were tied to Sales promotion by offering technical agronomic advice.Duties and responsibilities;•Offered technical advisory services to farmers on crop protection products range.•Conducted farm demonstrations to create products confidence with the farmers.•Engaged appointed distributors and stockist to promote company sales.•Participated in exhibitions, shows and farmers open day forums to create awareness on our brands.