Joined CHG as a Marketing and Training Director to oversee the establishment and/or expand all aspects of the business, to prepare manuals for future franchising to over 60 stores. This includes the followingfeatures:● Marketing - Oversee all marketing staff to accomplish all marketing and advertising goals.Elevated two brands to the #1 restaurants in Charleston on TripAdvisor, a rare feat!● Video Producer - Create compelling content for digital use: Social (Facebook… Show more Joined CHG as a Marketing and Training Director to oversee the establishment and/or expand all aspects of the business, to prepare manuals for future franchising to over 60 stores. This includes the followingfeatures:● Marketing - Oversee all marketing staff to accomplish all marketing and advertising goals.Elevated two brands to the #1 restaurants in Charleston on TripAdvisor, a rare feat!● Video Producer - Create compelling content for digital use: Social (Facebook, Instagram,TikTok, YouTube; Hulu, GasStation TV advertising; training courses.● Training/Instructional Design Developer - Work with Operations to develop CBT courses (onboarding,prospective employees, policy retention, etc.), utilizing Storyline training.● CRM Manager - Manage & develop relationships for the main corporate and six restaurant brands.● Merchandising / Print Marketing & In-Store Signage - Create and maintain the brand for allmanner of printed materials, including: in-store signage (print & digital), promotional mailings,menus and billboard advertising. Manage eCommerce site.● Web Management, SEO, Advertising (TV, Radio, Digital, Social, Outdoor, Gas Station), EventManagement.● Software experience: Adobe (all), Asana (Project Management), Gorgias (Customer Service), Zoho(CRM), Native Social/Search Engine, Spothopper, Toast POS Management, Shopify eCommerce Platform. Show less

Entrepreneurial and creative professional with a proven track record in the men's fashion industry, successfully founded and developed a nautically-themed clothing brand. Led the end-to-end process from concept to launch, including market research, design, and production. Created a distinctive brand identity inspired by sea-life aesthetics, leveraging high-quality materials and cost-savvy practices. Implemented strategic marketing campaigns across digital platforms, resulting in a strong online… Show more Entrepreneurial and creative professional with a proven track record in the men's fashion industry, successfully founded and developed a nautically-themed clothing brand. Led the end-to-end process from concept to launch, including market research, design, and production. Created a distinctive brand identity inspired by sea-life aesthetics, leveraging high-quality materials and cost-savvy practices. Implemented strategic marketing campaigns across digital platforms, resulting in a strong online presence and a loyal customer base. https://seacreatures.shop/ Show less

● Implement and manage a comprehensive various marketing strategies to increase sales, brand awareness, drivetraffic to the eCommerce website, and engage with customers on various platforms.● Develop innovative marketing strategies to increase online visibility and drive website traffic, ultimatelyleading to higher sales and customer engagement for the B2B website.● Analyze market trends and consumer behavior to identify new opportunities for product expansion and… Show more ● Implement and manage a comprehensive various marketing strategies to increase sales, brand awareness, drivetraffic to the eCommerce website, and engage with customers on various platforms.● Develop innovative marketing strategies to increase online visibility and drive website traffic, ultimatelyleading to higher sales and customer engagement for the B2B website.● Analyze market trends and consumer behavior to identify new opportunities for product expansion and growth,providing valuable insights and recommendations to drive strategic decision-making.● Administer 3 website platforms: Monostereo1Stop.com (B2B), Record-Stop.com (D2C) & MonostereoVinyl.com.● Software experience: Shopify, Asana (Project Management), Gorgias (Customer Service), Zoho (CRM) Show less

Pioneered/spearheaded the Food Lion (and parent Ahold Delhaize) CBT program (including Hannaford, Giant & more).Produced over 120 training programs in the fields of Ethics, Code of Conduct, Harassment, DEI, Cybersecurity, Food Safety Practices, multiple job programs (all in-store functions: cashier, scan analyst, alcohol sales, heavy-lifting practices & more).Major training successes include:International Training for Ethical Business Principles 2011-2023Working with Senior VP… Show more Pioneered/spearheaded the Food Lion (and parent Ahold Delhaize) CBT program (including Hannaford, Giant & more).Produced over 120 training programs in the fields of Ethics, Code of Conduct, Harassment, DEI, Cybersecurity, Food Safety Practices, multiple job programs (all in-store functions: cashier, scan analyst, alcohol sales, heavy-lifting practices & more).Major training successes include:International Training for Ethical Business Principles 2011-2023Working with Senior VP of Legal Affairs to produce an interactive, role-playing course on dealing with ethical issues, understanding local and international guidelines and procedures for reporting violations. Developed and produced in nine different languages worldwide.Security Awareness Program 2012-2021Collaborating with Info-Security team to produce over ten imaginative and impactful training programs dealing with current topics like: Mobile Device Security, Secure Passwords, Social Engineering & more.Multiple HR campaignsRollouts of retail strategies, benefits changes, new-hire information, etc.Intranet - Human Resources - Corporate Communications - Category Initiatives 2004-2008Successful re-design and navigational re-structuring of US operations intranet. User-Interface design of internal programs- life-cycle inventory, Real Estate tracking, Shrink Initiative.Corporate Communications - press releases, timing of SEC releases, Sarbannes-Oaxley. Category/Retail internal email & training campaigns - Private label education, new branding strategies. Show less

● Manage Social Media Platforms & Community Management for all retail brands: BI-LO, Fresco y Mas, Harveys & Winn-Dixie. 2014-2019● Paid Advertising Administrator for Social: Facebook, Instagram, You-Tube, Pinterest. Waze store location marketing and support.● Provide Customer Service Support on digital touchpoints (managing a team of six). 2015-2020● Harveys-Supermarkets.com Website & Email Administrator. 2011-2017● Oversee and maintain all social marketing initiatives and… Show more ● Manage Social Media Platforms & Community Management for all retail brands: BI-LO, Fresco y Mas, Harveys & Winn-Dixie. 2014-2019● Paid Advertising Administrator for Social: Facebook, Instagram, You-Tube, Pinterest. Waze store location marketing and support.● Provide Customer Service Support on digital touchpoints (managing a team of six). 2015-2020● Harveys-Supermarkets.com Website & Email Administrator. 2011-2017● Oversee and maintain all social marketing initiatives and objectives. Full-service production of: developed code, videos, production images and user forms.● Provide full site analysis to determine effectiveness/success rates of strategies.● Agency for online sweepstakes. Examples of highly successful promotions include: two years of the Luke BryanFarm Tour,, Loyalty Card, Shell Gas sweeps and more. Show less