Eric Nail
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Eric Nail Email & Phone Number

Marketing Director at Lowcountry Male
Location: Mount Pleasant, South Carolina, United States 6 work roles 1 school
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Current company
Role
Marketing Director
Location
Mount Pleasant, South Carolina, United States

Who is Eric Nail? Overview

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Eric Nail is listed as Marketing Director at Lowcountry Male, based in Mount Pleasant, South Carolina, United States. AeroLeads shows a matched LinkedIn profile for Eric Nail.

Eric Nail previously worked as Director of Marketing, Training & Development at Charleston Hospitality Group and Clothing Brand & Merchandise Entrepreneur at Sea Creatures Charleston. Eric Nail holds Bachelor Of Arts - Ba, Secondary Education And Teaching from Clemson University.

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Lowcountry Male

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Profile bio

About Eric Nail

A multimedia expert with over 20 years experience driving innovation for multiple clients & brands - from Fortune 500 to government. Developer/creator for both Marketing and Instructional Design - a true dual threat! "I look at marketing and training as two sides of the same coin: creating succinct and direct messaging, utilizing proven techniques to make it stick!"

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Lowcountry Male
Lowcountry Male
Marketing Director
Mount Pleasant, SC, US
AeroLeads page
6 roles

Eric Nail work experience

A career timeline built from the work history available for this profile.

Director Of Marketing, Training & Development

Charleston, South Carolina Metropolitan Area

Joined CHG as a Marketing and Training Director to oversee the establishment and/or expand all aspects of the business, to prepare manuals for future franchising to over 60 stores. This includes the followingfeatures:● Marketing - Oversee all marketing staff to accomplish all marketing and advertising goals.Elevated two brands to the #1 restaurants in Charleston on TripAdvisor, a rare feat!● Video Producer - Create compelling content for digital use: Social (Facebook… Show more Joined CHG as a Marketing and Training Director to oversee the establishment and/or expand all aspects of the business, to prepare manuals for future franchising to over 60 stores. This includes the followingfeatures:● Marketing - Oversee all marketing staff to accomplish all marketing and advertising goals.Elevated two brands to the #1 restaurants in Charleston on TripAdvisor, a rare feat!● Video Producer - Create compelling content for digital use: Social (Facebook, Instagram,TikTok, YouTube; Hulu, GasStation TV advertising; training courses.● Training/Instructional Design Developer - Work with Operations to develop CBT courses (onboarding,prospective employees, policy retention, etc.), utilizing Storyline training.● CRM Manager - Manage & develop relationships for the main corporate and six restaurant brands.● Merchandising / Print Marketing & In-Store Signage - Create and maintain the brand for allmanner of printed materials, including: in-store signage (print & digital), promotional mailings,menus and billboard advertising. Manage eCommerce site.● Web Management, SEO, Advertising (TV, Radio, Digital, Social, Outdoor, Gas Station), EventManagement.● Software experience: Adobe (all), Asana (Project Management), Gorgias (Customer Service), Zoho(CRM), Native Social/Search Engine, Spothopper, Toast POS Management, Shopify eCommerce Platform. Show less

Clothing Brand & Merchandise Entrepreneur

Sea Creatures Charleston

Charleston, South Carolina, United States

Entrepreneurial and creative professional with a proven track record in the men's fashion industry, successfully founded and developed a nautically-themed clothing brand. Led the end-to-end process from concept to launch, including market research, design, and production. Created a distinctive brand identity inspired by sea-life aesthetics, leveraging high-quality materials and cost-savvy practices. Implemented strategic marketing campaigns across digital platforms, resulting in a strong online… Show more Entrepreneurial and creative professional with a proven track record in the men's fashion industry, successfully founded and developed a nautically-themed clothing brand. Led the end-to-end process from concept to launch, including market research, design, and production. Created a distinctive brand identity inspired by sea-life aesthetics, leveraging high-quality materials and cost-savvy practices. Implemented strategic marketing campaigns across digital platforms, resulting in a strong online presence and a loyal customer base. https://seacreatures.shop/ Show less

Marketing Director

● Implement and manage a comprehensive various marketing strategies to increase sales, brand awareness, drivetraffic to the eCommerce website, and engage with customers on various platforms.● Develop innovative marketing strategies to increase online visibility and drive website traffic, ultimatelyleading to higher sales and customer engagement for the B2B website.● Analyze market trends and consumer behavior to identify new opportunities for product expansion and… Show more ● Implement and manage a comprehensive various marketing strategies to increase sales, brand awareness, drivetraffic to the eCommerce website, and engage with customers on various platforms.● Develop innovative marketing strategies to increase online visibility and drive website traffic, ultimatelyleading to higher sales and customer engagement for the B2B website.● Analyze market trends and consumer behavior to identify new opportunities for product expansion and growth,providing valuable insights and recommendations to drive strategic decision-making.● Administer 3 website platforms: Monostereo1Stop.com (B2B), Record-Stop.com (D2C) & MonostereoVinyl.com.● Software experience: Shopify, Asana (Project Management), Gorgias (Customer Service), Zoho (CRM) Show less

Sep 2022 - Jun 2024

Instructional Designer

Salisbury, North Carolina, United States

Pioneered/spearheaded the Food Lion (and parent Ahold Delhaize) CBT program (including Hannaford, Giant & more).Produced over 120 training programs in the fields of Ethics, Code of Conduct, Harassment, DEI, Cybersecurity, Food Safety Practices, multiple job programs (all in-store functions: cashier, scan analyst, alcohol sales, heavy-lifting practices & more).Major training successes include:International Training for Ethical Business Principles 2011-2023Working with Senior VP… Show more Pioneered/spearheaded the Food Lion (and parent Ahold Delhaize) CBT program (including Hannaford, Giant & more).Produced over 120 training programs in the fields of Ethics, Code of Conduct, Harassment, DEI, Cybersecurity, Food Safety Practices, multiple job programs (all in-store functions: cashier, scan analyst, alcohol sales, heavy-lifting practices & more).Major training successes include:International Training for Ethical Business Principles 2011-2023Working with Senior VP of Legal Affairs to produce an interactive, role-playing course on dealing with ethical issues, understanding local and international guidelines and procedures for reporting violations. Developed and produced in nine different languages worldwide.Security Awareness Program 2012-2021Collaborating with Info-Security team to produce over ten imaginative and impactful training programs dealing with current topics like: Mobile Device Security, Secure Passwords, Social Engineering & more.Multiple HR campaignsRollouts of retail strategies, benefits changes, new-hire information, etc.Intranet - Human Resources - Corporate Communications - Category Initiatives 2004-2008Successful re-design and navigational re-structuring of US operations intranet. User-Interface design of internal programs- life-cycle inventory, Real Estate tracking, Shrink Initiative.Corporate Communications - press releases, timing of SEC releases, Sarbannes-Oaxley. Category/Retail internal email & training campaigns - Private label education, new branding strategies. Show less

Aug 2004 - Jan 2024

Digital Marketing Specialist

Jacksonville, Florida, United States

● Manage Social Media Platforms & Community Management for all retail brands: BI-LO, Fresco y Mas, Harveys & Winn-Dixie. 2014-2019● Paid Advertising Administrator for Social: Facebook, Instagram, You-Tube, Pinterest. Waze store location marketing and support.● Provide Customer Service Support on digital touchpoints (managing a team of six). 2015-2020● Harveys-Supermarkets.com Website & Email Administrator. 2011-2017● Oversee and maintain all social marketing initiatives and… Show more ● Manage Social Media Platforms & Community Management for all retail brands: BI-LO, Fresco y Mas, Harveys & Winn-Dixie. 2014-2019● Paid Advertising Administrator for Social: Facebook, Instagram, You-Tube, Pinterest. Waze store location marketing and support.● Provide Customer Service Support on digital touchpoints (managing a team of six). 2015-2020● Harveys-Supermarkets.com Website & Email Administrator. 2011-2017● Oversee and maintain all social marketing initiatives and objectives. Full-service production of: developed code, videos, production images and user forms.● Provide full site analysis to determine effectiveness/success rates of strategies.● Agency for online sweepstakes. Examples of highly successful promotions include: two years of the Luke BryanFarm Tour,, Loyalty Card, Shell Gas sweeps and more. Show less

Feb 2014 - Apr 2020
1 education record

Eric Nail education

FAQ

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What company does Eric Nail work for?

Eric Nail works for Lowcountry Male.

What is Eric Nail's role at Lowcountry Male?

Eric Nail is listed as Marketing Director at Lowcountry Male.

Where is Eric Nail based?

Eric Nail is based in Mount Pleasant, South Carolina, United States while working with Lowcountry Male.

What companies has Eric Nail worked for?

Eric Nail has worked for Lowcountry Male, Charleston Hospitality Group, Sea Creatures Charleston, Record Stop, and Ahold Delhaize.

How can I contact Eric Nail?

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What schools did Eric Nail attend?

Eric Nail holds Bachelor Of Arts - Ba, Secondary Education And Teaching from Clemson University.

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