Managed the end-to-end product life cycle for the customer acquisition pod, concentrating on refining the acquisition process and developing a seamless trade-in experience across various mediums (web, mobile app, kiosk).• Defined and launched the “web price lock” feature for ecoATM.com, directly addressing user concerns around price discrepancies and contributing to a 20% increase in higher value trade-ins.• Orchestrated a site messaging overhaul for ecoATM.com, enhancing user engagement and achieving an average 15% increase in targeted CTA’s through close collaboration with UX and marketing teams.• Drove the strategy and execution for customer accounts across all ecoATM digital platforms (web, mobile app) with a focus on customer growth and retention.• Oversaw the email acquisition, analytics, and testing strategy across all ecoATM platforms (Website, Mobile App, Kiosk) doubling collections YoY.• Acted as a Product Owner for multiple Agile Scrum teams, effectively using JIRA for user story creation and providing direction and clarification during scrum activities (standups/planning/grooming).• Collaborated with various business units to scope and develop new product and service offerings and presenting progress and strategic adjustments to executive teams.

Managed the full product life cycle of ecoATM.com and Gazelle.com web products, focusing on increased conversion, customer satisfaction, revenue growth, and international expansion.• Led an omnichannel A/B test, revealing a 30% customer interest in a cross-branded trade-in experience between EcoATM and Gazelle.• Implemented a self-service return integration that modernized the buy.gazelle.com returns process and reduced return related calls to customer service by 70%.• Led requirements gathering for new product offerings, liaising closely with stakeholders from Business, UX, Customer Service, and Engineering.• Provided leadership and direction as the product owner for the web Agile Scrum team, creating detailed user stories and managing product backlogs effectively.• Managed and prioritized the product backlog across multiple implementation teams, understanding how to balance quick wins with long-term investments.• Wrote detailed PRDs, helped draft user flows, aligned on metrics, communicated project scope, and managed products through development, QA, and launch.

- Serve as the Product Owner for Buy.gazelle.com, collaborating with a cross functional team to maintain and optimize an ideal shopping experience across the ecommerce site.- Manage and prioritize the ecommerce product backlog, working with various stakeholders to ensure priorities are correctly aligned.- Work closely with the Agile software development team, creating user stories via JIRA and providing clarification during standups, sprint grooming, and sprint planning.- Participate in requirements gathering for new product offerings, liaising between key stakeholders from Business, UX, Customer Service, and Engineering.- Monitor KPI’s via Shopify and Google Analytics and provide updates during monthly business reviews.- Ensure various promotions are implemented correctly on the site, working with creative and engineering to ensure successful delivery.- A/B Test via Optimizely to improve conversion rate and customer engagement.- Lead site merchandizing efforts by collaborating with the ecommerce marketing team to rotate featured products throughout the site and ensure clear messaging.- Continually monitor competitors and seek out new business opportunities for Buy.gazelle.com.

- Serve as the technical project manager for Escapada Living’s online store, collaborating with the ecommerce team to document ongoing website projects and evaluate strategies to improve online sales and customer engagement.- Manage project requirements and assist with wireframe creation for offshore developers ensuring projects are completed within scope. - Generate a feature roadmap, updating the project backlog and re-prioritizing projects and issues as necessary. - Monitor key performance indicators via Google Analytics to provide a monthly analytics report and participate in recommendations of campaign and site conversion optimization.- Remain at the forefront of Magento updates and best practices, providing in-house code edits when necessary to improve site function while minimizing third party costs.- Manage branded keyword and retargeting campaigns through AdWords, Bing Ads Center, and AdRoll.- Monitor market search trends while continually providing recommendations for greater SEO visibility while spearheading in-house keyword research and competitive analysis.- Develop and implement Standard Operating Procedures for various features of the ecommerce website.- Serve as the in-house IT lead, managing an intern to cover the company’s security, hardware, and software needs.

Responsible for the production, distribution, and enhancement of Arbordale’s new and existing children’s picture books to digital formats.• Managed all eBook related inquiries while coordinating, pursuing, and participating in conference calls with new and existing eBook vendors and conversion teams.• Provided technical support for teachers using the Arbordale “Fun eReader” iPad App.• Completed and delivered metadata templates per distributors specifications and ensured that all distributors had information and assets regarding new releases on schedule.• Created fixed layout ePubs using HTML and CSS to ensure an optimized reading experience on the Apple iPad and Kindle Fire while researching and adding new interactive features using CSS animations.• Conducted keyword analysis to increase book discoverability using Google AdWords and Google Trends and analyzed ways to improve website search appearance using Google Webmaster Tools.• Installed Google Analytics tracking code and identified key performance indicators and recommended areas that needed improvement.• Assisted with training for technical projects by creating detailed SOP documents and training videos.• Served as the Intern Coordinator, recruiting, interviewing, and overseeing intern schedules for an optimal intern experience.• Created and oversaw production schedules for interns using Microsoft Excel and Asana.com, ensuring that quality files were produced in a timely manner.

Key customer service representative managing marketing efforts to the bookstore and gift shop markets while distributing files to eBook distributors.• Fielded and initiated daily phone calls and emails to new and existing customers to pitch new and relevant releases, check store stock levels, and build company rapport.• Mailed personalized review copies and promotional materials to potential gift shops and distributors, scheduling necessary follow ups when needed.• Traveled, exhibited and actively pursued new clients at regional tradeshows.• Supported regional sales representative groups by providing advance copies, catalogs, order forms, commission reports, and listings of retail outlets in their area• Participated in team meetings to refine and support marketing and sales strategies. Continuously developed telephone and written communications skills to support customers in an increasingly competitive and rapidly evolving publishing environment.

• Developed, distributed, and maintained Arbordale’s product listings and digital products on major distributors’ and retailers’ databases and websites.• Performed various in-house design tasks such as creating, updating, and resizing cover images to distributor’s specifications using Adobe Photoshop, generating PDFs through Adobe InDesign, creating book trailers using Sony Vegas, and editing e-Book audio using Adobe Soundbooth.

Researched and fact checked content for a children's books series on cities and states.