Eric O'Bryan Email & Phone Number

Ludwigshafen, De

Market manager for acrylic dispersion polymers going into building envelope applications: solar reflective roof coatings, air weather barriers, waterproofing applications, and adhesives.

Houston, Texas, Us

Global Business Director responsible for developing and executing the business strategy, product portfolio, marketing, operational management and financial performance of the Acteev textile business. - Strategy Development and Business Analysis—Led competitive analysis of value chain to determine optimal business model for the new Acteev textile technology. New business model maximized profits, reduced product portfolio, and simplified the supply chain to drive product introductions and allow for a global scalable business model. Implementation of the new business model allowed the commercial team to deliver 150% growth YOY.- Strategic Marketing—Conducted primary and secondary market research to uncover the critical value drivers for the new Acteev Textile technology. Repositioned the business to target the athleisure and outdoor market space to maximize profits and value creation. Guided team to create new hang-tag program with targeted product positioning. New hang-tag received high praise from customers and helped drive new sales which exceeded growth targets by 2x for the year.- Vision and Strategy—Collaborated with global cross functional team to create a new vision and strategy for the business. Through focusing on the key value drivers for the business and targeted market segments, we created a highly focused strategic implementation plan to turn the Acteev technology into a global product leader. The new focus has allowed a more efficient use of resources and driven performance that has exceeded the KPIs for the business.Nylon polymer, antimicrobial, synthetic fiber, textile for apparel markets

Charlotte, Nc, Us

Global Innovation Business Leader responsible for technology scouting and driving early-stage innovation of new products, creating the vision for new technology platforms, customer insight discovery, market research, product positioning, value proposition creation, strategic marketing, value price development, business model development, go-to-market strategy, IP strategy, new product concept testing and commercial launch.- Global Product Launch—Championed global launch of first new flame retardant in over 10 years. Led broad cross functional team to hit milestones on both supply and demand side of the business. Secured first commercial sale and negotiated major supply agreement that would deliver record sales.- Innovation Roadmap— Conducted a comprehensive market assessment of the EV (electric vehicle) space that delivered a roadmap and critical path for a new technology coming out of proof-of-concept phase. Performed primary research, product concept testing, value chain analysis, business model canvas creation, and competitive product analysis.

Newark, Delaware, Us

• Insight Discovery---Initiated VOC primary market research to uncover new unmet needs and business opportunity. Presented compelling business case to Board of Directors. Challenged by board to test real product in the market in 6 just months. Lead cross functional team to build, test, and produce small run of commercial product with new product technology in a new market application. Led marketing teams to create and execute commercial launch plan. Successfully validated business opportunity through global market test, and eventually launch as GORE-TEX® THERMIUM.• New Technology Platform---Established clear targets to guide the technology development and create the first insulation sold under the GORE-TEX® Brand. Led the business analysis and marketing plan to create a new technology platform that could be leveraged across market segments and geographies. • Inventor and Patent Award Winner---Analyzed patent space and uncovered clear opportunity for Gore’s novel insulation to be positioned. Collaborated with technical team and legal counsel to draft claims and apply for patent. Led defense of patent with patent agent and successfully convinced office of novelty of patent. Granted patent and awarded Patent of the Year by the company’s Innovation Center of Excellence.• Successful Product Launch---Championed the strategic business plan and go-to-market strategy for GORE-TEX® THERMIUM™. Sales exceeded forecast by 7x after winning significant military contract.• Brand Creation---Created the unique value proposition for Gore’s novel insulation, then worked closely with the brand team to position and launch GORE-TEX® THERMIUM™

Newark, Delaware, Us

Midland, Michigan, Us

Bachelor’S Degree, Chemical Engineering

Competitive Business Strategies