Eric Patterson

Eric Patterson Email and Phone Number

Digital Media Executive | Business Strategy & Market Development @
Eric Patterson's Location
San Francisco Bay Area, United States
Eric Patterson's Contact Details
About Eric Patterson

Over 25 years of experience driving growth and profitability through the creation of new processes, products, and partnerships, from opportunity identification to go-to-market planning and operational management.I have held leadership roles in product, marketing, sales, and business development at media and technology companies across a wide variety of business models from advertising to SaaS and e-commerce. This includes significant experience in content creation, distribution, and monetization, often within 2-sided marketplaces, across categories ranging from news & information to software, books, music, movies, games, and data. My expertise is in the creation of new growth strategies, from research and target market definition to go-to-market planning, product development, pricing models, sales enablement, and partnership opportunity identification, negotiation, and program management.

Eric Patterson's Current Company Details
Self-employed

Self-Employed

Digital Media Executive | Business Strategy & Market Development
Eric Patterson Work Experience Details
  • Self-Employed
    Independent Advisor | Business Strategy & Market Development
    Self-Employed Jul 2024 - Present
    Business strategy and market development services for media and technology companies that need assistance identifying and executing against new growth opportunities.- Market opportunity analysis- Go-to-market planning- Pricing strategy- Sales enablement- Channel development
  • Hearst Newspapers
    Vice President Of Strategy & Development, Hearst Newspapers
    Hearst Newspapers 2017 - 2024
    Responsible for vertical market strategy & operational planning, M&A exploration, and strategic partnerships for Hearst’s newspaper division.• Increased classifieds line-of-business profitability by $1.5MM annually• Generated $1MM incremental ad revenue for A&E vertical• Grew annual content licensing profit by over $600K
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  • Bitcasa
    Vice President, Strategy & Development
    Bitcasa 2014 - 2016
    Led brand and operational planning for transition from consumer cloud storage to white-label SaaS platform for device OEMs & wireless carriers.• Managed corporate rebrand, hiring marketing team and PR/AR agencies• Built partner marketing programs for first clients SanDisk, Hutchison Telecom
  • Blurb
    Vice President, Business Development
    Blurb 2011 - 2014
    Grew annual revenue by 3x to $13MM from strategic partnerships & inside sales to corporate accounts for print-on-demand photobook publishing platform.• Increased partnership revenue by $6.8MM via deals including Adobe, Samsung• Grew inside sales to corporate clients by 4x to $2.5MM
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  • Pacific Epoch
    Vice President, Digital Services
    Pacific Epoch 2010 - 2011
    Ran product and marketing for investment research firm that covered nine sectors in China’s equity markets for institutional investors and corporate clients. Acquired by Pacific Crest Securities.• Built publishing platform enabling tiered client access and ecommerce• Launched Thomson Reuters partnership for channel sales of proprietary data
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  • Gamepro Media (Idg)
    Senior Vice President, Marketing
    Gamepro Media (Idg) Jan 2008 - Dec 2009
    Led brand strategy, product marketing, ad operations for the video game industry’s leading information source, including GamePro Magazine & related websites.• Repositioned 20 y/o brand, including site redesign, increasing ad yield and newsstand sales• Partnered with 7-Eleven to create $1MM per year co-branded buying guide program
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  • Bittorrent
    Vice President & General Manager
    Bittorrent Jun 2006 - Dec 2007
    Managed strategy and go-to-market planning for transformation from global content piracy tool to commercially viable distribution service sanctioned by the MPAA.• Business model included mix of downloadable titles and ad-supported streaming• Pricing strategy helped drive industry standardization of digital release dates and rentals
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  • Cnet Networks
    Director, Publisher Services
    Cnet Networks 2004 - 2006
    Grew revenue 25% to over $9MM for Download.com’s self-service software distribution and ecommerce platform serving over 25K global developers.
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  • Cnet Networks
    Director, Marketing Operations
    Cnet Networks 1999 - 2002
    Generated $12MM in incremental revenue per year by creating user retention platform to optimize traffic across CNET’s portfolio of digital brands.
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  • Leagas Delaney
    Media Planner
    Leagas Delaney 1998 - 1999
    Media planning and buying for clients including Adidas, CNET, Beyond.com, and Sebastiani Wines. Included tv, radio, out-of-home, print, online components for 1999 Boston Marathon and Women's World Cup.
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  • University Of Kansas Athletics
    Graduate Assistant Coach, Track & Field
    University Of Kansas Athletics 1993 - 1997
    Responsibilities included recruiting high school athletes, workout planning for middle distance and distance runners, event management, alumni relations & giving.
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Eric Patterson Skills

Digital Media E Commerce Product Management Digital Strategy Online Advertising Strategy Strategic Partnerships Product Marketing Business Development Advertising Marketing Social Media Online Marketing Start Ups Brand Development Digital Marketing Cross Functional Team Leadership Content Management Marketing Strategy Content Strategy Competitive Analysis Software As A Service Product Strategy Product Development Market Research Product Strategies Value Propositions Product Leadership

Eric Patterson Education Details

Frequently Asked Questions about Eric Patterson

What company does Eric Patterson work for?

Eric Patterson works for Self-Employed

What is Eric Patterson's role at the current company?

Eric Patterson's current role is Digital Media Executive | Business Strategy & Market Development.

What is Eric Patterson's email address?

Eric Patterson's email address is ew****@****ail.com

What is Eric Patterson's direct phone number?

Eric Patterson's direct phone number is +141536*****

What schools did Eric Patterson attend?

Eric Patterson attended Southern Methodist University, University Of Kansas.

What skills is Eric Patterson known for?

Eric Patterson has skills like Digital Media, E Commerce, Product Management, Digital Strategy, Online Advertising, Strategy, Strategic Partnerships, Product Marketing, Business Development, Advertising, Marketing, Social Media.

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