Eric Patterson Email & Phone Number

Business strategy and market development services for media and technology companies that need assistance identifying and executing against new growth opportunities.- Market opportunity analysis- Go-to-market planning- Pricing strategy- Sales enablement- Channel development

• Responsible for vertical market strategy & operational planning, M&A exploration, and strategic partnerships for Hearst’s newspaper division.
• Increased classifieds line-of-business profitability by $1.5MM annually
• Generated $1MM incremental ad revenue for A&E vertical
• Grew annual content licensing profit by over $600K

• Led brand and operational planning for transition from consumer cloud storage to white-label SaaS platform for device OEMs & wireless carriers.
• Managed corporate rebrand, hiring marketing team and PR/AR agencies
• Built partner marketing programs for first clients SanDisk, Hutchison Telecom

• Grew annual revenue by 3x to $13MM from strategic partnerships & inside sales to corporate accounts for print-on-demand photobook publishing platform.
• Increased partnership revenue by $6.8MM via deals including Adobe, Samsung
• Grew inside sales to corporate clients by 4x to $2.5MM

• Ran product and marketing for investment research firm that covered nine sectors in China’s equity markets for institutional investors and corporate clients. Acquired by Pacific Crest Securities.
• Built publishing platform enabling tiered client access and ecommerce
• Launched Thomson Reuters partnership for channel sales of proprietary data

• Led brand strategy, product marketing, ad operations for the video game industry’s leading information source, including GamePro Magazine & related websites.
• Repositioned 20 y/o brand, including site redesign, increasing ad yield and newsstand sales
• Partnered with 7-Eleven to create $1MM per year co-branded buying guide program

• Managed strategy and go-to-market planning for transformation from global content piracy tool to commercially viable distribution service sanctioned by the MPAA.
• Business model included mix of downloadable titles and ad-supported streaming
• Pricing strategy helped drive industry standardization of digital release dates and rentals

Grew revenue 25% to over $9MM for Download.com’s self-service software distribution and ecommerce platform serving over 25K global developers.

Generated $12MM in incremental revenue per year by creating user retention platform to optimize traffic across CNET’s portfolio of digital brands.

Media planning and buying for clients including Adidas, CNET, Beyond.com, and Sebastiani Wines. Included tv, radio, out-of-home, print, online components for 1999 Boston Marathon and Women's World Cup.

Responsibilities included recruiting high school athletes, workout planning for middle distance and distance runners, event management, alumni relations & giving.

B.A., Journalism

Activities and Societies: varsity cross country & track

M.S., Journalism