Eric R. Email & Phone Number

Carmel, Indiana, United States

Indianapolis, Indiana, United States

I was responsible for 3rd party lead generation programs including assisting with strategy and execution in regions outside of North America. I consulted with campaign strategy teams to create media plans and budgets; worked with online lead generation providers to negotiate contracts and launch campaigns; and I managed the operational execution of the leads generated from campaigns including list uploads and automation. I worked continually on reporting and analytics to optimize campaign performance, and I communicated with stakeholders on updates and feedback.

Indianapolis, Indiana Area

I managed paid digital marketing channels to generate leads and increase brand awareness for Genesys in the Americas region. I managed the Genesys demand generation budget for North America and Latin America, and I worked with 3rd party vendors to launch, monitor, and optimize new lead generation campaigns. I also manage our inbound paid channels including paid social and ABM display.

Indianapolis, Indiana, United States

I worked with campaign strategy and regional execution teams to develop demand generation campaigns. I coordinated media campaigns for content syndication, buyer review sites, and other online publishers. I helped onboard lead orchestration tools to manage global lead generation across the multiple channels and regions for demand generation. In addition to managing and monitoring the campaigns, I was able to lower our global cost per lead and ROI for many of our channels by removing our reliance on agencies for media buying.

Indianapolis, Indiana, United States

I helped coordinate efforts on both paid and non-paid channels. I ensured leads were routed properly and that landing pages and forms were accurately tracking campaign performance through Eloqua/Marketo and Salesforce. Worked with agencies to optimize our paid search and paid social efforts. I also helped create and manage campaign strategy across multiple digital channels.

Managed multiple clients through both paid and organic search engine marketing (SEM). Work with sales staff to engage in client calls and communication. Analyzed campaigns through weekly and monthly reporting. Researched opportunities to optimize campaign performance and explored beta tests to continually improve campaign performance.

Indianapolis, Indiana Area

Created content for the Live Nation mobile application for the Indianapolis market. Working with venue staff, I was tasked with managing the content that appeared to the attendees at Live Nation events.Tasks included:-Creating promotional photography of the venue and the performers-Creating and sending push notification content about the performance-Sending out updates or news about the venue

Served as a summer intern to collect, evaluate, and analyze data about several potential emerging markets. Worked with upper management to determine possible business partnerships in education and health. Aided in campaign planning, advertising, and recruitment strategies. Planned and executed a successful promotional event with the events team.