Eric S. Email & Phone Number

Chicago, Illinois, United States

San Jose, California, United States

• Drive & create marketing strategies for San Jose & Fresno markets through management of consumer collecting team consisting of Red Bull Student Marketeers located in priority college campuses.
• Ideation, creation and execution for all marketing campaigns such as athlete projects, events, partnerships & social media advertising.
• Giving a local face to a global brand through relationships with credible influencers and local partnerships.
• Increase consumption, brand relevance and sales… Show more
• Increase consumption, brand relevance and sales for Red Bull through cross-functional marketing initiatives. Show less

Fresno, California, United States

• Drive & create marketing strategies for the Central Valley and the Central Coast of California through the establishment and management of consumer collecting team consisting of the Red Bull Wings Team and Student.
• Ideation, creation and execution for all Central Valley marketing campaigns such as athlete projects, events, partnerships & social media advertising.
• Managed relationships with key community partners to collaborate on activations that gave… Show more
• Managed relationships with key community partners to collaborate on activations that gave a local face to the global brand.
• Planned and executed Red Bull titled events in market and worked cross functionally with local sales team to bring brand activations to life in key sales accounts which resulted in Red Bull becoming beverage market.

Greater Los Angeles Area

• Collaborated with peers to generate a comprehensive study on the importance of transnational economic integration of the immigrant population in Los Angeles.
• Conducted field research on the costs of living for transnational families in the greater Los Angeles area.
• Presented research to Los Angeles mayor, Eric Garcetti, and other municipal government officials.

Greater Los Angeles Area

• Responsible for the organization's grassroots outreach efforts: workshop marketing, event organization & community outreach
• Assisted with collecting data on community members through interviews & surveys that helped evaluate success of organization's operations.
• Helped implement KIWA’s social media program through management of pages, content creation & distribution through various channels.