Eric Satterfield Email & Phone Number

Pasadena, California, United States

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Long Beach, California

Digital Marketing Manager responsible for developing comprehensive and integrated campaigns that are both high-impact and cost-effective. Manage budgets and timelines for digital media programs and prepare forecasts for future releases, and monitor and analyze key media buy metrics, quality, and campaign performance. Establish post audit and optimization.

Costa Mesa

• Manage Membership and Auto Insurance Pay-Per-Click, multi-touch lead development, acquisition and retention campaigns. Develop audience segments, and provide a comprehensive innovative media plan including brand.
• Introduced specialized search and display media content landing page testing via Adobe Test & Target improving lead conversion rates up to 75% and cost-per-lead efficiency by 40%.
• Produce highly effective auto insurance marketing plans that have surpassed sales goals by 20%.
• Develop and execute innovative membership and auto insurance direct response marketing plans that drive record-breaking membership acquisition and leads to increase company growth and profitability.
• Diligently tag, track, and monitor site performance to make key recommendations for continuous optimization, increasing efficiency, and driving website traffic.
• Drive essential analytical decision making with sophisticated feedback loops and toolsets, including marketing database, Adobe Test & Target, Site Catalyst and Audience Stream segmentation.

• Developed strategy and presentations for new pharmaceutical business pitches. Conducted audience and competitive analysis. Managed new product planning, brand launch preparation and implementation.
• Selected to train and manage planners and assistant planners due to consistently outstanding performance.
• Established streamlined reporting process, which combined digital media performance with web site analytics.
• Recommended and demonstrated the effectiveness of casual gaming in an unsuspecting and highly regulated vertical such as a pharmaceuticals.

Greater Los Angeles Area

• Created and implemented communications and media plans for Activision. Analyzed industry and campaign reports to determine future implications and applications. Trained and mentored planners and assistants on media.
• Received multiple promotions, managed global media strategy and budgets on one of the largest entertainment brands, Call of Duty Black Ops.
• Ensured media expectations and deliverables were always met and in direct alignment with client goals.
• Built essential media recommendation decks, presented to central marketing and brand managers, and followed-up on next steps to maintain flawless execution of strategy.
• Led media relationship with creative, account, and analytics teams ensuring seamless integration.

Greater Los Angeles Area

• Fostered and grew client relationships, managing team's expectations and developing future business strategy. Educated Initiative personnel on mobile innovations and marketing tactics as one of the mobile ambassadors.
• Recognized as key member in Dr. Pepper Snapple Group, which included five individual beverage brands, and Honda Powersports.
• Successfully launched two new products (Venom Energy drink & the Honda Fury motorcycle), and received outstanding praise from upper management.
• Effectively trained and fostered the development of junior employees in analytical skills as well as online media.
• Foster and grow client relationships managing team’s expectations and developing future business strategy.
• Selected as a Mobile Ambassador educating Initiative personnel on mobile innovations and marketing tactics.

Orange County, California Area

• Develop, execute, and manage online strategy for Jaguar and Land Rover national accounts, Certified Pre-Owned (CPO), and lifestyle campaigns.
• Present media recommendations to Jaguar and Land Rover clients.
• Initiate Jaguar’s first mobile, wi-fi, and 100% rich media campaigns.
• Contributed in Jaguar and MEC press mentions and gaining recognition for the development of iPhone webzine and delivering outstanding mobile performance.

• Monitor media budgets for multiple advertisers.
• Deliver timely analyses and projection reports.
• Coordinate with creative agencies the development of banners, video, and rich media executions.
• Reconcile campaign under delivery and reallocation plans.
• Analyze monthly reporting for automotive endemic and lifestyle campaigns.
• Traffic ad tags through the Dart ad serving system.

Orange County, California Area

• Support Broadcast Account Mangers.
• Prepare PowerPoint presentations for client meetings.
• Create and maintain numerous media reports including Cost-Per-Point, Delivery, and Assure billing deadlines are met.
• Maintain calendar and coordinate logistics for meetings.
• Coordinate meetings, travel, and expenses.
• Process orders and media insertions.

Business and home deliveries and pick-ups of parcels. Sort, load, and organize packages according to delivery route. Rectify and expedite shipments with missing or incorrect address information.