Eric Shainock Email & Phone Number

Chicago, IL, US

New York, NY, US

Brand Lead for: Sapphire, Sports & Entertainment, Branded Experiences

New York, New York, US

Chicago, Illinois, US

Completed my 200-hour YTT (For Yoga Alliance Elevated Program Standards)

I teach meditation to colleagues in the corporate environment

• Philanthropy Playmakers Consulting- Advise athletes (NBA, WNBA, NFL) and sport non-profits around the world through workshops, executive coaching and strategic consulting to amplify social impact. Area of expertise.
• Motivated to disrupt the sports industry by providing content focused on how sports is a vehicle for positive social impact
• Founded a sports philanthropy website and newsletter with an average readership of 15,000 views per month
• Aggregate articles on best practices within the field and interview c-level executives at Fortune 500 brands such as Nike, Make-A-Wish, ESPN, the V Foundation as well as leading sports figures such as JJ Watt, Missy.
• Lead a team of four individuals to develop integrated marketing strategies to drive readership and engagement of 40-50% interaction across the 18-39 age demographic
• Actively manage three professional Twitter accounts as well as one Facebook account to tell a compelling story

Chicago, Illinois, US

Chicago, Illinois, US

Chicago, IL, US

• Oversaw a team of creative directors, art directors, client services, social manager, strategic analytics supervisor, project manager and PR to develop the strategy and execution of CenturyLink's 11 sponsorships with.
• Managed OOH advertising strategy and the production of television commercials, digital ads, radio, billboards, web banners, website development and branded content for Facebook and Twitter buys.
• Drove increases of 38% revenue growth in 2017, including 22 incremental projects averaging $12,553 in revenue per project
• Oversaw the creative development of 700+ in-venue sponsorship assets, such as LEDs, in-game features, ribbon boards and IPTVs at professional arenas and stadiums.
• Collaborated with CenturyLink regional marketing teams to execute both national and local sponsorship activations

Memphis, TN, US

• Managed St. Jude’s October point of sale cause marketing campaign, including integrated marketing and communication strategies, which generated $10M annually
• Built a year-round marketing plan including situation assessment and strategy to engage key partners in order to promote St. Jude and grow campaign by $2 million YOY
• Cultivated and stewarded a $3.5M book of business with 8 national partners including: MillerCoors, Casey’s General Stores and Texas de Brazil, an increased total revenue by 28% year over year
• Doubled Texas de Brazil’s annual fundraising dollars to a total of $100,000 by revamping marketing strategy to include incentives to dine on lower traffic days
• Collaborated with internal stakeholders including creative marketing services, hospital and patient team, field operations and gift planning to build a compelling integrated marketing and development campaign
• Monitored financial budgets for 200+ campaign partners and created weekly report to update senior leadership

Chicago, IL, US

• Responsible as Taco Bell’s Agency of Record for strategy and coordination of sponsorship portfolio including: Official Sponsor of College Football Playoff and National Basketball Association
• Coordinated with ESPN, CFP, and the bowl system to create the first ever Live Mas Student Section and activated its media, broadcast, and hospitality entitlements
• Managed GEICO’s day-to-day event marketing and activation and staffed mobile marketing tours and event properties to support GEICO’s college football, college basketball, and PGA activations
• Created a strategic plan to integrate Thrivent Financial within the NASCAR community as the title sponsor for the #95 car and increase brand awareness within the U.S.

I worked with various non-profit organizations in Athens, Ohio to connect sport with them. I coordinate a Community Spotlight program where we highlight one non-profit organization at each game to increase their visibility and promote their mission to the community.I also oversaw a ticket allotment program for youth league baseball leagues in the Athens.

Madison, WI, US

• Assisted over 1.82 million patrons throughout the 2011-2012 year at all UW athletic functions
• Oversaw the relatives and friends of UW football players to ensure expectations are exceeded
• Assisted 80,000+ fans as a part of a 30 member team with questions and accessibility issues
• Worked closely with the Ticket Office and security staff to enforce policies

Madison, WI, US

• Assisted with logistics and coordination for conference championship for 900 athletes, 150 coaches, and 150 officials/volunteers
• Helped manage a $95,000 budget for all expenses
• Assisted in championship operations, which included: setup, compliance, and coordination of visiting team requests
• Created a 15 page spreadsheet to coordinate and distribute 500+ credentials, and clothing for officials, staff, and coaches

Madison, WI, US

• Assisted in gameday operations for 500 person event, which included: setup, compliance, and coordination of visiting team requests
• Acted as liaison and coordinator for youth team volunteers
• Coordinated officials’ payments post event

Bachelor Of Business Administration (B.B.A.), Marketing And Management

Master Of Business Administration (M.B.A.) And Master In Sports Administration, Business Administration And Management, General And Sport Administration

Executive Certificate Program, Sport Philanthropy