Eric Sichak Email & Phone Number

San Jose, California, United States

▪ Formulated and implemented strategic account structures to manage, pace, and optimize paid search, social, display, and video campaigns, consistently scaling and surpassing KPI targets for clients with monthly budgets exceeding $1 million. Platforms included Google Ads (Search, Display, Video), Facebook, TikTok, The Trade Desk, Microsoft Ads, LinkedIn, Reddit, and affiliate media buying▪ Assisted in the development of a data warehouse, creating schema mappings, data transformations, spend allocations, and logic to intake multi-channel spend and CRM conversion data for a streamlined process for all clients to create pacing reports and dashboards with the ability to accommodate client specific KPI tracking▪ Worked cross functionally on the data warehouse team using Google BigQuery and Dataprep to understand/document the data flow from multiple platforms to assist PPC members with data discrepancies▪ Implemented automated workflow integrations and apps scripts to automate data flow from our CRM to various ad platforms for targeting, bid optimizations, and alerts to increase performance and productivity ▪ Conducted conversion rate optimization tests on landing page copy, images, videos, and layout ▪ Utilized location, demographic, affinity, remarketing, lookalike, and customer value audience targeting within campaigns to maximize performance through lead generation and other downstream lifecycle metrics ▪ Converted existing Tableau reports into Looker Studio dashboards with additional functionality and automation▪ Developed monthly media plans for clients to best allocate budget to reach conversion and awareness goals ▪ Managed media team members on their accounts and assisted in training on paid media processes and best practices

San Jose, California, United States

San Jose, California, United States

Foster City, California, United States

▪ Worked closely with database admins to ingest off-platform client conversion data using SQL schema mappings to automate the ingestion. Queried relevant client/publisher data for visualization and exploration ▪ Provided client campaign optimization and click bid recommendations to meet sales KPIs by adjusting publisher mix, geography, device, consumer demographic, and dayparting modifiers to meet conversion or CPA targets▪ Created and managed automated Tableau Server reports, dashboards, and alerts used by director level management to track weekly revenue, costs, and traffic volume. These customizable reports were utilized daily by account managers for an overview of client traffic to monitor any significant changes requiring immediate attention▪ Provide monthly forecasts for clients’ campaigns during peak traffic periods to allocate budget

Orange County, California, United States

▪ Conducted market research to identify customer segments and target demographics to create relevant and engaging content and subsequently analyze the performance of social media posts▪ Aggregated multiplatform data within Excel and Google Sheets to track and measure content engagement with consumers on Facebook, Instagram, and Twitter▪ Optimized social media creative using data-driven insights ▪ Developed dashboards to visualize social media data to report findings and insights to executives

Campbell, California

▪ Analyzed sales data to identify accounts with a higher propensity to make an additional purchases for outside sales representatives▪ Utilized NetSuite's CRM to create/maintain new accounts and update customer data▪ Monitored Groupware’s website interactions and performance with LeadLander and DiscoverOrg to assist and reach out to potential leads and customers▪ Assisted inside sales representatives in submitting purchase orders and preparing quotes for customers▪ Shadowed Cohesity sales team to see how product-oriented companies differ from value added resellers

San Francisco Bay Area

▪ Oversaw daily tests and adjustments to pool chemicals for safe swimming conditions

San Francisco Bay Area

▪ Instructed and supervised aquatic programs for up to 200 patrons▪ Worked with teams of 4-20 staff members to efficiently respond to emergencies and provide first aid care ▪ Provided an accurate finished shift schedule in a timely manner to ensure a properly staffed facility▪ Facilitated staff training to improve skills, build teams, and communicate effectively

Bachelor Of Science (Bs), Business Admin With Emphases In Marketing And Finance, Minors In Data Analytics And Mindfulness, Cum Laude, Certificate In Applied Statistical Analysis

Activities and Societies: Student-athlete on Chapman water polo team and a member of the Pi Kappa Alpha fraternityData Analytics.

Education record

Activities and Societies: Varsity Water Polo, Varsity Swimming