Tina Lee Email & Phone Number

Newport Beach, CA

Account management role focused on delivering measurable results for clients across various media channels including PPC, SEO, Social, TV, Print and Outdoor. Key areas of responsibility:- Manage client needs across all internal and partner work groups including Media Buying, Web Development, Design, Video Editing and Analytics- Responsible for client's.

Costa Mesa, CA

As Program Manager, led strategic duties for Membership Acquisition in the broadcast direct response media channels. Collaborated effectively with product management teams, marketing database, agency partners, other product line marketing teams, and Auto Club senior management in the development and approval of marketing recommendations including target.

Santa Ana, CA

Created and managed annual multi-million dollar marketing budgets through a multi-channel, direct response plan. Planned and directed the work of the Marketing department staff and was responsible for establishing overall objectives and priorities for the direction of the department. Conducted monthly forecasts through channel optimization to exceed.

Santa Ana, CA

Planned and directed the work of the Marketing department staff and was responsible for establishing overall objectives and priorities for the direction of the department.- Implemented and managed the National Television initiative for the company- Created and managed multiple campus advertising initiatives and budgets- Partnered with and managed.

Santa Ana, CA

Developed, established and maintained marketing strategies to meet CCi's objectives. Accomplished business development activities by researching and developing marketing opportunities and plans.- Multi-channel budget development- Forecast advertising spending and lead generation for upwards of 45 campuses- Agency and vendor management

Santa Ana, CA

Manage accounts and advertising agencies to ensure that scheduled media plans are executed accurately and efficiently. Liaison between the corporate marketing department and campus leadership, regional and/or divisional staff.- Account Supervision- Budget Execution- Lead Generation/Management

Irvine, CA

Collaborated on strategy with various departments including PR, Digital, Creative and Media. Managed multi-channel media plans consisting of website development, TV and print buying. Developed and maintained community relationships to facilitate co-op and future ventures with clients.Clients included Crevier BMW, Destination Irvine - Business Attraction.

Irvine, CA

Responsible for all print buying (DM and POP) for the agency's various retail automotive clients. In short, this included creating timelines, proofing, budget/database/vendor relationship management.Clients included Nissan National Parts and Service, Carson Toyota, Beach Blvd of Cars, DeLillo Chevrolet, Norm Reeves Honda, Cerritos Ford, Cerritos Infiniti.

Irvine, CA

Client: Nissan North America- Managed direct marketing projects- Coordinated online proofing process- Created Point-of-Purchase (POP) material kits- Active contact and negotiation with vendors- Active involvement in Nissan dealer reporting issues- Management of account coordinators

Irvine, CA