Tina Lee Email & Phone Number

Newport Beach, Ca

Account management role focused on delivering measurable results for clients across various media channels including PPC, SEO, Social, TV, Print and Outdoor. Key areas of responsibility:- Manage client needs across all internal and partner work groups including Media Buying, Web Development, Design, Video Editing and Analytics- Responsible for client's lead generating efforts while effectively managing budgets- Forecast client’s monthly goals (media/production spend, leads and downstream metrics) to best optimize media mix- Conduct regular client meetings to review results, present new advertising opportunities- Oversee team’s Account Executives and CoordinatorsFacilitating and strengthening relationships with clients through clear communication and a thorough understanding of each client's business objectives.

Costa Mesa, Ca

As Program Manager, led strategic duties for Membership Acquisition in the broadcast direct response media channels. Collaborated effectively with product management teams, marketing database, agency partners, other product line marketing teams, and Auto Club senior management in the development and approval of marketing recommendations including target segmentation, creative strategy, creative concepts, media planning, and performance metrics.- Provided leadership within Membership acquisition- Planned broadcast media for Membership growth- Supervised and coordinated production of Infomercials- Project Management- Presentations to senior leadership- Budget Management Planning and Forecasting- Management of Agency Relationships

Santa Ana, Ca

Created and managed annual multi-million dollar marketing budgets through a multi-channel, direct response plan. Planned and directed the work of the Marketing department staff and was responsible for establishing overall objectives and priorities for the direction of the department. Conducted monthly forecasts through channel optimization to exceed targeted goals while remaining under budget. Optimized channel mix includes:- National TV- Local TV- Affiliate Partners (PPL)- Paid Search (SEM)- Organic Search (SEO)- Direct Mail- NewspaperDeveloped and implemented the company's National TV strategy that has now become a critical part of the media marketing mix. Led the Search Marketing team (both PPC and Organic) to manage long term strategic goals as well as weekly and monthly deliverable goals.Worked to close the knowledge gap in DR lead attribution in this dynamic digital environment.

Santa Ana, Ca

Planned and directed the work of the Marketing department staff and was responsible for establishing overall objectives and priorities for the direction of the department.- Implemented and managed the National Television initiative for the company- Created and managed multiple campus advertising initiatives and budgets- Partnered with and managed advertising agencies to ensure attainment of daily/weekly/monthly goals in a purely Direct Response environment- Forecasted marketing budgets and results on a monthly basis- Analyzed media results on a daily/weekly/monthly basis to best optimize amongst various channels- Created and maintained performance analysis reports- Interfaced with internal clients and outside agencies/vendors- Developed outstanding relationships with school, regional and executive staff- Managed advertising projects with Online, Creative and Operations teams- Directly managed team of Account Executives and Marketing Managers

Santa Ana, Ca

Developed, established and maintained marketing strategies to meet CCi's objectives. Accomplished business development activities by researching and developing marketing opportunities and plans.- Multi-channel budget development- Forecast advertising spending and lead generation for upwards of 45 campuses- Agency and vendor management

Santa Ana, Ca

Manage accounts and advertising agencies to ensure that scheduled media plans are executed accurately and efficiently. Liaison between the corporate marketing department and campus leadership, regional and/or divisional staff.- Account Supervision- Budget Execution- Lead Generation/Management

Irvine, Ca

Collaborated on strategy with various departments including PR, Digital, Creative and Media. Managed multi-channel media plans consisting of website development, TV and print buying. Developed and maintained community relationships to facilitate co-op and future ventures with clients.Clients included Crevier BMW, Destination Irvine - Business Attraction and Tourism, Irvine Chamber of Commerce, Irvine Public Schools Foundation, OCTANe, The Irvine Company, Orange County Tourism Council, Toyota Material Handling, St. Thomas Creations, TS Restaurants.

Irvine, Ca

Responsible for all print buying (DM and POP) for the agency's various retail automotive clients. In short, this included creating timelines, proofing, budget/database/vendor relationship management.Clients included Nissan National Parts and Service, Carson Toyota, Beach Blvd of Cars, DeLillo Chevrolet, Norm Reeves Honda, Cerritos Ford, Cerritos Infiniti, Sterling BMW, Palm Springs Ford.

Irvine, Ca

Client: Nissan North America- Managed direct marketing projects- Coordinated online proofing process- Created Point-of-Purchase (POP) material kits- Active contact and negotiation with vendors- Active involvement in Nissan dealer reporting issues- Management of account coordinators

Irvine, Ca