Eric Smith

Eric Smith Email and Phone Number

Business Unit Executive | 2x General Manager | VP of Marketing & Partnerships | Strategic Partnerships | SaaS | Business Development | Growth Leadership
Eric Smith's Location
Grand Rapids Metropolitan Area, United States, United States
Eric Smith's Contact Details

Eric Smith personal email

n/a
About Eric Smith

Versatile Business Unit Executive with a proven track record of driving exceptional revenue growth, streamlining operational processes, and harnessing strategic partnerships to surpass company objectives. Experienced in navigating startup and private equity landscapes, I excel at delivering innovative solutions, fostering collaboration, and achieving scalable success in high-growth environments.

Eric Smith's Current Company Details

Business Unit Executive | 2x General Manager | VP of Marketing & Partnerships | Strategic Partnerships | SaaS | Business Development | Growth Leadership
Eric Smith Work Experience Details
  • Imagine Learning
    General Manager
    Imagine Learning Jan 2023 - Oct 2024
    Scottsdale, Arizona, Us
    Led the post-acquisition integration of Winsor Learning into Imagine Learning, the largest provider of K-12 digital curriculum in the U.S. A successful integration was achieved ahead of schedule while reaching the highest employee retention rate in Winsor’s history.
  • Winsor Learning, Inc.
    General Manager
    Winsor Learning, Inc. Jul 2021 - Jan 2023
    Bloomington, Mn, Us
    Recruited by founder/owners to lead the day-to-day operations of this fast-growing organization through an operational efficiency turnaround. As the top operational executive, led and directed Sales, Service, Operations, Finance, and Human Resources. Achieved 35% YOY annual revenue growth in my first 12 months with the company, which ultimately led to the successful sale to private equity-backed Imagine Learning.
  • Frontline Education
    Director, Marketing And Partnerships
    Frontline Education Dec 2020 - Jul 2021
    Malvern, Pa, Us
    After nine years at Forecast5, the company was acquired by this Thoma Bravo portfolio leader in school administration software. During my time at Frontline, the two marketing departments operated independently, so I continued to perform my duties as VP, Marketing & Partnerships.
  • Forecast5 Analytics
    Vice President, Marketing And Partnerships
    Forecast5 Analytics May 2018 - Dec 2020
    Naperville, Il, Us
    Led a marketing team of six, managed 60+ education association executive level partner relationships, and was the key cog of the go to market strategy during a hyper growth period for one of the most respected brands in K-12 education. Reported directly to the CEO and served as a member of Forecast5’s Executive Team, focused on cross-functional collaboration with Sales, Client Engagement, Product Management, Human Resources, Technology, and Business Development to enhance operational efficiencies and maximize revenue. Named a key employee as part of two private equity acquisitions of Forecast5 in a two-year span. Also played a key role in seamlessly integrating three acquisitions over an 11-month period.
  • Forecast5 Analytics
    Strategic Partnerships Director
    Forecast5 Analytics Jan 2015 - May 2018
    Naperville, Il, Us
    Promoted to lead the Forecast5 association partnership program, a key differentiator that led to acquisitions by Riverwood Capital in 2018 and Thoma Bravo in 2021. Effectively built and maintained relationships with partners to maximize marketing, sales, and client retention opportunities through creative, strategic partnership programs. Played key role as presenter/evangelist at industry trade shows to promote the Forecast5 brand, leading to new revenue opportunities.
  • Forecast5 Analytics
    Community Manager
    Forecast5 Analytics Jul 2012 - Jan 2015
    Naperville, Il, Us
    Recruited as the ninth employee to this startup SaaS data analytics firm to oversee the product development of the Forecast5 community of K-12 administrators. Quickly expanded role to include marketing, public relations, client training and engagement, the creation of a custom survey engine for our clients, and the formation of nearly 20 small groups of school business officials from across the country focused on data collaboration, which led to our second wave of significant growth.
  • Taylor University
    Sports Information Director
    Taylor University Aug 2007 - Jul 2012
    Upland, In, Us
    Served on the Taylor University Athletic Department leadership team. Responsible for communication and marketing efforts related to 16 intercollegiate sports. Was the first to generate widespread national media attention for Taylor’s “Silent Night” tradition on ESPN, CNN, Sports Illustrated, and Fox News.
  • General Sports And Entertainment
    Director Of Executive Placement
    General Sports And Entertainment 2001 - 2007
    Rochester, Michigan, Us
    Responsible for recruiting mid to senior level executives within the sports and entertainment industries. Interviewed more than 1,000 candidates and placed positions ranging from Ticket Sales Account Executive to Executive Vice President for the Detroit Lions, Milwaukee Bucks, Florida Marlins, NASCAR, Miami Dolphins, and more.
  • Sudden Impact Marketing
    Marketing Representative
    Sudden Impact Marketing Jan 1999 - Oct 2000
    Westerville, Oh, Us
  • Bp
    Information Technology Intern
    Bp May 1998 - Aug 1998
    London, England, Gb

Eric Smith Skills

Social Media Public Relations Marketing Public Speaking Sports Press Releases Marketing Communications Social Media Marketing Media Relations Management Facebook Sports Marketing Event Planning Research Web Design Social Networking Blogging Coaching Time Management Event Management Photoshop Twitter Indesign National Media Coverage Google Analytics Seo Editing Community Development Copywriting Customer Service Data Analytics Strategic Partnerships Business Relationship Management Managing Partner Relationships Key Client Relationships

Eric Smith Education Details

  • The Ohio State University
    The Ohio State University
    Marketing
  • Taylor University
    Taylor University
    Business Systems

Frequently Asked Questions about Eric Smith

What is Eric Smith's role at the current company?

Eric Smith's current role is Business Unit Executive | 2x General Manager | VP of Marketing & Partnerships | Strategic Partnerships | SaaS | Business Development | Growth Leadership.

What is Eric Smith's email address?

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What is Eric Smith's direct phone number?

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What schools did Eric Smith attend?

Eric Smith attended The Ohio State University, Taylor University.

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What skills is Eric Smith known for?

Eric Smith has skills like Social Media, Public Relations, Marketing, Public Speaking, Sports, Press Releases, Marketing Communications, Social Media Marketing, Media Relations, Management, Facebook, Sports Marketing.

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