Eric St. Peter Email & Phone Number

§ Developed, planned, and implemented online promotions and campaigns for CircuitCity.com; Responsible for producing creative briefs for each campaign and promotion, which detailed traffic plans, thematic elements, and merchandise to be used; Created calendars and presentations of online promotions/campaigns and presented them personally to merchandising, creative, and corporate managers to begin production; Selected appropriate merchandising offers and developed web page templates for designers to create finalized versions; Approved final web pages, including the home page (www.circuitcity.com), while offering final creative and merchandising changes before launch.§ Responsible for developing traffic plans to web promotions/campaigns, including plans for email, affiliate sites, and banners, to drive 75% of all traffic to the site (over $150 million in annual sales).§ Used Omniture, Coremetrics, COGNOS, and other web analytic tools to monitor and report final results of promotional web pages, as well as other elements of the entire site; Reported on sales, traffic, conversion, bounce rates, AOV, and other metrics to individually make recommendations to improve future promotions/campaigns.§ Redesigned previously used reports and presentations to better demonstrate the success of the web site; These reports were then used in Executive meetings as the sole record of site performance; Led sessions with co-workers to demonstrate improved techniques in reporting site metrics and performance.

- Assisted in beginning a detailed, year-long marketing campaign for a multi-million dollar company; Collected and produced marketing research of all industry segments in the Washington Metropolitan Area; Personally designed B2B and trade show advertisements that were used to promote a multi-million dollar product; Work with employers with advertisement placement in local newspapers such as the Washington Post Express; Attended marketing executive meetings during the expansion of Odyssey to new locations; Compiled detailed databases of thousands of customers for sales purposes.- Prepared and calculated the 2008 budget for four entertainment ships.

- Developed and implemented a complete marketing campaign for the Junior Jumpstart program; Created and produced promotional materials including flyers, newspaper advertisements, and banners for the program; Worked with employers and communicated with faculty in developing and organizing the program, including the coordination of the program schedule.