Assistant Director Of Marketing
• Managed a cross-functional team to produce, collect, edit, and execute marketing materials for NU Athletics online store, website, and socials• Researched target audiences and developed and executed marketing plans for sports programs including but not limited to Football, Men’s & Women’s Basketball, Women’s Volleyball, and Lacrosse• Assisted in developing and exceeding sales plans for tickets and fundraising• Directed script writing for each sporting event and coordinated game day activities and fan experience• Oversaw in-venue video board content strategy and execution• Managed marketing content and messaging on websites and social platforms• Led creative teams and managed the development of digital graphics and creative material