Eric Swanson Email & Phone Number

Hudson County, New Jersey, United States

New York, Ny

• Create/manage all social media communications efforts (including the organization's web site, Facebook page, Twitter account, and other SM platforms)• Write and edit website content• Create and manage crowdfunding campaigns• Collaborate with business partners and board members to promote and generate funding for projects• Interface with prospective with organizational partners to develop mutual public relations and educational campaigns

Eric is the author of nine published works of fiction and non-fiction -- including the New York Times best seller The Joy of Living , co-authored with Tibetan Buddhist lama Yongey Mingyur Rinpoche -- as well as more than a dozen home education courses for Harcourt Leaning Direct and Penn Foster.edu.

Greater New York City Area

New York City

• Wrote and edited press releases for CBS News broadcasts, including CBS Evening News, CBS This Morning, Face The Nation 48 Hours Mystery, CBS Sunday Morning With Charles Osgood• Wrote and edited general press releases for CBS News Division, including announcements of talent and executive hires, and division-wide coverage of events including Republican presidential debates, primaries and caucuses, September 11 year anniversary coverage, and breaking news events• Crafted internal communications related to developments affecting the CBS News DivisionDrafted and edited media pitches promoting CBS News talent and executives

 Drove strategic planning effort to include cross-functional communications leading to improved coordination, smoother execution, and stronger foundation for all shopper marketing efforts Developed strategic alliances with mass, grocery, and drug channel marketing and sales teams that increased brand awareness resulting in major class-of-trade acceptance of brands, product lines and categories Directed development of studies outlining strategies, goals, concerns, and opportunities of major players across all three channels to create more effective, tailored shopper-marketing activities and increase partnership opportunities Coordinated national promotional initiatives with shopper marketing tools to foster consistent messaging across channels and demographics  Led a team of 10+ Account Executives, Account Associates, Creatives, Copywriters, and Consultants to manage client’s strategic and promotional efforts Managed client’s multimillion dollar shopper-marketing budgets, providing monthly reports and interfacing directly with client Finance department Initiated fast repose process to consistently meet the needs of client sales team members  Designed shopper marketing incentives and initiatives to enhance new product launches Led the development of full-year shopper-marketing memes and presented same to client marketing, sales, and R&D executives Conducted seminars for client sales and marketing teams to increase understanding of shopper marketing opportunities

Streamlined design and execution of Shopper Marketing promotions for Reckitt-Benckiser to enhance brand/product awareness and incite purchase decisions at the retail level. Coordinated Shopper Marketing initiatives with national , mass media efforts to deliver consistent message.

Developed online database and training manual for Clairol Professional field sales staff to streamline selection and delivery of B2B promotional initiatives, developed in coordination with management.

Drama

Activities and Societies: Karma Kagyu Buddhist since 1996.

Bachelor Of Arts (B.A.), Theatre Studies