Eric Thorson Email & Phone Number

Westminster, Colorado

As a Senior Account Director at Epsilon Data, I oversee diverse verticals, manage strategic B2B account sales and drive omnichannel marketing initiatives.I managed to achieve a 10% revenue growth in 2023 within a $6M account portfolio. This success came from my strategic approach to sales and my dedication to exceeding expectations. One of the highlights of my career here was securing a new contract with a high-profile strategic account, which resulted in an impressive 242% increase in revenue. I also played a key role in optimizing the reporting process for marketing effectiveness, supporting this substantial growth.Exceeding annual revenue targets by over 100% has been a testament to my strategic planning and execution skills. I also co-led the development of custom analytics and reporting, which played a significant role in enhancing client satisfaction and delivering tailored solutions.Mentoring junior staff is something I'm passionate about. I've helped elevate their business acumen and client presentation skills, which resulted in the promotion of two Associate Account Managers. It's rewarding to see my team grow and succeed.On the technical side, I utilize Salesforce for account management and revenue forecasting, product sales, and revenue recognition. My efforts in client relationship management and strategic planning were recognized with the Trusted Advisor Award. Additionally, I had the opportunity to attend Epsilon’s 360 Leadership program, which further honed my leadership skills.In a nutshell, my role at Epsilon Data is all about driving revenue growth, collaborating with cross-functional teams, and delivering client-centric solutions.

Louisville, Colorado

I managed a $2.5M account portfolio, collaborating closely with Fortune 500 clients to align marketing strategies with their business goals.I focused on growing and maintaining key client relationships, ensuring account continuance and long-term satisfaction. This involved regular communication, understanding their unique needs, and providing tailored solutions to meet their objectives.One of my key roles was to collaborate with cross-functional teams to deliver integrated sales solutions. By working closely with various departments, I ensured that our strategies were cohesive and effective, driving better results for our clients.Conducting business account reviews was another critical aspect of my role. I provided strategic sales recommendations based on thorough analysis and insights, helping clients make informed decisions and achieve their business goals.My time at i-Behavior, LLC was marked by a strong commitment to client success and strategic collaboration, which played a significant role in driving business growth and maintaining our position as a trusted partner for our clients.

Greater Denver Area

I led a team of Senior Management professionals to ensure the seamless readiness of new products and initiatives for our Field Sales team.I was responsible for recruiting and coaching team members, fostering their business and career growth. This not only built a strong, capable team but also enhanced our overall performance and productivity.A significant part of my role involved streamlining the launch of new products and initiatives. By developing and implementing effective communication strategies, I ensured that these projects were delivered seamlessly to the Field Sales team, minimizing disruptions and maximizing efficiency.I also partnered with various business units to drive organizational change. By standardizing communication processes and centralizing information, I enhanced alignment with customer-facing teams, ensuring everyone was on the same page and working towards common goals.This role reinforced my commitment to effective communication, team development, and strategic alignment, all of which contributed to the successful launch of new products and initiatives.

Denver

During this tenure, I led a team of Operations Managers in developing and executing strategic initiatives for our retail and indirect channels, significantly driving National Retail Account acquisition and enhancing Field Sales efficiency.In my capacity as Director, I served as the ‘voice of the field’ by spearheading cross-departmental collaboration and weekly planning sessions. This effort boosted sales productivity and ensured alignment with our strategic objectives, effectively bridging the gap between our sales teams and upper management.One of my major accomplishments was implementing a corporate-wide communication program. This initiative reduced the need for emergency communications and established a structured communication rhythm, ensuring that all departments were consistently informed and aligned.I also managed and optimized the sales compensation programs for the Indirect Channel. I facilitated effective cross-functional collaboration that drove performance and morale by ensuring these programs were aligned with our strategic goals and were legally compliant.Additionally, I oversaw the deployment and management of CRM systems, including Salesforce.com, Mobile Insights, and FranMan. These tools enhanced our sales operations and enabled data-driven decision-making, providing valuable insights that drove our strategies and actions.

Denver Metropolitan Area, Colorado, United States

In this role, I directed the development and execution of the National Account Program, ensuring strategic alignment across Premier, Standard, and National Retail distribution channels.Here’s a snapshot of my key responsibilities and achievements:I led a team of 3 Operations Managers and 2 National Account Managers, fostering strong relationships and achieving productivity targets across multiple distribution channels. My leadership ensured that our teams were aligned with the company’s strategic goals, driving growth and efficiency.A significant part of my role involved ensuring device line-up alignment with Walmart’s demographic needs. I collaborated closely with Supply Chain, Device Management, Finance, and Care Organizations to ensure our product offerings met the specific needs of this key retail partner, enhancing our market presence and customer satisfaction.I also managed the operating and capital budgets for our distribution channels, optimizing resource allocation and financial performance. My focus on financial prudence and strategic resource management contributed to the overall success and profitability of our channel sales operations.

Greater Denver Area

I was promoted to oversee the Colorado market, leading a team of 5 frontline managers and an overall sales organization of 40. Initially, I charged with rebuilding the sales organization in New Mexico, including El Paso, TX, and subsequently driving overall market performance in both regions.During my tenure, I achieved 102% of the gross activation plan, 106% of the net activation plan, and met 100% of the churn plan, significantly driving market growth. I hired and developed high-performing sales teams, consistently exceeding retention and acquisition cost goals.I also generated and presented comprehensive sales and performance reports to senior leadership on a daily, monthly, and annual basis, ensuring strategic alignment and informed decision-making. My efforts were recognized with the Presidents Council award for outstanding performance and leadership.This role honed my skills in market management, team development, and strategic reporting.

Albuquerque, New Mexico, United States

I oversaw both direct and distributor sales channels, driving significant business growth and operational excellence. Leading a team that included 3 Sales Managers, 4 Indirect Account Executives, and 11 additional staff, I ensured high performance and strategic alignment with company goals.I achieved over 100% of business plan targets and generated more than 20% year-over-year sales growth, significantly boosting revenue. I managed the P&L for the marketplace, optimizing financial performance and resource allocation to maximize profitability.Collaborating closely with Network Operations, I enhanced wireless network performance, ensuring high levels of customer satisfaction and service quality. This role solidified my expertise in sales management, financial oversight, and operational excellence, setting a strong foundation for my future leadership positions.Additional positions held during tenure with Verizon Wireless:- Manager, Western Region Prepaid Products/Corporate- Manager, Indirect Channel Sales/Utah - Market Manager/Utah- Indirect Account Executive/Utah