Senior Experience Planner
Current- Synthesize and leverage multiple inputs (ie: brand strategy/history, business goals, customer knowledge, competitive landscape, data, etc) to provide multichannel marketing recommendations across customer segments that improve the impact and efficiency of the client’s marketing efforts.- Improve the impact of the client's marketing efforts by looking at data, goals, strategy and competitive landscape. - Help identify insights and actionable brand recommendations by assisting in the identification and creation of measurement plans, KPIs, reporting, and ongoing assessment of multichannel efforts.- Lead internal and client-facing discussions on customer experience deliverables that are specific to individual clients.- Launched omnichannel campaigns including setting up personas and building HCP journeys/message sequences.