I am an advocate of: * The Character Ethic: striving to operate and lead with integrity, ethical principles, transparency, & accurate stakeholder reporting for shared success, including in product/business design, execution, delivery, and financial results reporting (Steven Covey)* Sustainable Long-Term Business Relationships (Fisher & Ury)* Scale-Up Business Growth Focus: People / Strategy / Execution / Cash (Verne Harnish)* Teams designing, making, delivering, supporting, & continuously improving inspiring products & Total Customer Experiences that people love, buy, & re-buy (Steve Jobs, Tim Cook, Marty Cagan)* Sales, Outstanding Customer Experiences, Establishing a Re-Order Business, & "Sustainable Fair Value Exchange" as a primary focus of a Startup Team or Executive Team (John Paul DeJoria, John Demartini, Steve Blank)* Customer Discovery, Customer Development & Validation, & Targeted Product Development (Steve Blank, Eric Ries, Ash Maurya)* Customer-Inspired, Technology-Enabled Innovation for Finding Product/"Jobs to Be Done" Fit: building & delivering value through understanding & serving Customers by helping them get their "Jobs to Be Done" completed effectively, efficiently, and consistently; meeting & surpassing ever-increasing customer expectations for sustainable fair-exchange transactions (Marty Cagan, Clayton Christiansen)* Build Team, Product Team, Design Team, Development Team, Engineering Team, & Sales Team Deep & Consistent Collaboration: awareness, understanding, & monitoring of customer jobs to be done, frustrations, and pain points, & maintaining a shared focus on designing, building, & delivering product that creates valuable, repeatable customer experiences (Marty Cagan) * Sustainable, Profitable Business Models, Product Models, Planning, & Execution (Blank, Ries, Maurya) * Lean Business Start-up and New Product Principles - especially Minimum Viable Product (MVP), or in my understanding, "A Prototype that Someone will want to "Buy Right Now"​ or at least "Try Right Now" (Ries)* Priorities & Data Metrics (Michael Dell / Verne Harnish)* Growth of Company Value over Maintaining Controlling Ownership % (Mark Cuban)* Competitive Advantage via Continuous Innovation (Michael Porter / Clayton Christensen / Elon Musk)* Subscription-based Monthly Recurring Revenue (MRR) & Annual Recurring Revenue (ARR) Models (John Warrillow)* Maintaining a Positive Outlook, Being Prepared for Challenges, Overcoming Rejection, & using Rejection as a Positive Force in Innovating & Serving Customers in Bigger & Better Ways (John Paul Dejoria)