Eric Wallace Email & Phone Number

Mississauga, Ontario, Canada

Burlington, Ontario, Canada

Mississauga, Ontario, Canada

Supported the development and management of Sales & Marketing strategic relationships with key business partners. Emphasis on development of quick service restaurant (QSR) strategy and convenience store categories. Fostered relationships with key major branded QSR partners to grow and gain alignment on the development of new locations, champion new initiatives and major PSO changes. • Led a cross-functional team responsible for implementing and operationalizing team to pilot three new branded QSR coffee franchise locations (Second Cup) • Introduced Third Party Delivery (UBER and SKIP the dishes) nationally by working to develop and assess the relationship, negotiate the contract and initial launch

Mississauga, Ontario, Canada

Responsible for a team of five Food Service Advisors and a Retail Programs and Safety Co-ordinator. The FSA team was responsible to oversee the execution and capability development of operators in 64 A&W franchised operations and advance food safety across the network. The role also was part of the Retail Leadership Team and responsible for stewardship and communication of retail safety tools and procedures as well as supporting a wide variety of priority retail programs.• Designated as retail representative of initial phase of future scope C/X (customer experience) team, working with a cross-functional internal team and agencies to develop a road map to future C/X vision• Led and implemented redesign of associate forum to focus associate leaders’ feedback into head office in a constructive and business building manner• Embraced and encouraged acceptance of new A&W product innovation, technology and third- party delivery which saw A&W sales grow by 50% in 3-year tenure in the role

Oakville

Acted as second in command to the Retail Director. Advised and supported retail business managers to ensure that retail operational priorities and goals were achieved, and the contractual processes were followed. Represented the districts ~300 locations interests with internal stakeholders.

Oakville, Ontario

Provided leadership and direction to the Retail Specialist team (6 members). Responsible for the development & execution of programs, initiatives, processes and training to support capability development and store execution. The key initiative was building capability in the area of store merchandising and principals.

Mississauga

Led the day-to-day management and contractual relationships of the food service category (Slush/Coffee/Sandwiches/Hot Food/QSR). Led procurement, network wide role out and budget management (~$8M) of new coffee and slush equipment. Participated as core member of Coffee Repositioning team to develop future strategy related to coffee and breakfast.

Managed team that ranged from 3-5 employees. Executed merchandising strategies and national store equipment rollouts. Advised on the layouts for new to network and renovated sites. Led the execution of design, procurement, budget management (~$16M) and rollout of the major new merchandising strategy across all locations nationally.

Responsible for maintaining and influencing Petro-Canada's Wholesale relationships within branded marketers and truck stops in Central Ontario/GTA. Acted as business advisor to assess and improve the capability and profitability of their individual businesses. Co-ordinated the consolidation of company owned operations into various Ontario marketers and negotiated the acquisition of a distributor.

Retail Competition Bureau Remedy Team Advisor - Seconded to work with Competition Bureau retail remedy team on enforced sale of 100+ locations to comply with Competition Act as part of merger. Co-ordinated day-to-day activities, including project planning for the team on strict and dynamic timelines; interfacing with the legal counsel; organizing communication to potential buyers throughout the purchase process; liaised with internal stakeholders on the competition bureaus constraints and guidelines.Capital Advisor - Responsible to effectively plan and present projects that maximized investment value in the Downstream through the use and analysis of mapping tools and database research and economics modelling. Area of responsibility focused on Western Canadian retail.

Calgary, Alberta

Based in Calgary, oversaw up to 35 dealer locations. Role focused on seeking new development, redeveloping existing dealers and sharing operational and marketing expertise to maximize profitability and growth

Oakville, Ontario

Analyst as part of Petro-Canada New Grad development program

Brampton, Ontario

London, United Kingdom

Sydney, Australia

Toronto, Ontario