Eric Warner Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

We Are Busy Bodies are a music consultancy, record label and management company founded in 2005 by Eric Warner.A 20-year entertainment marketing professional, Eric founded the Over The Top Festival, a music and arts festival, and has worked through all aspects of the music industry, beginning as a teenage fanzine writer and working through roles including publicist, A&R manager, and concert promoter. During his career he has been involved in the development and seamless execution of thousands of entertainment events and curated programs for a range of stakeholders, including Pepsi and Nike. Through We Are Busy Bodies and previous employers, Eric has had the opportunity to collaborate with brands, agencies, not-for-profits, municipalities and a diverse group of partners to help shape and implement their creative visions.As a management company, we are very proud of our accomplishments. We have sent our bands touring to all corners of the globe, secured excellent licensing opportunities, Juno nominations, record deals and helped secure funding to help further artist careers. To date, there have been over 50 releases in various formats through We Are Busy Bodies the record label.

• Independently service and manage accounts of high-profile clients in the arts, entertainment and cultural sectors. Client list has included: Telus, Nike Canada, Corus Entertainment, Summerworks, Harbourfront Centre, Nuit Blanche, CBC Radio 3, and Regional Municipality of York• Oversaw the development and delivery of cultural programming and events, including working in tandem with community groups, arts organizations, committees, etc• Accessed and identified other revenue sources, development, and partnership strategies to leverage grant opportunities; experienced grant writer, responsible for drafting and reviewing grant applications • Customize comprehensive offerings based on clients’ marketing needs; focus on marketing strategy, public relations, media relations and event planning. Additionally, budget management and project management• Define, deliver and create a consistent brand experience for each client • Sought-after for ability to conceptualize and execute large-scale distinctive events and cultural programs that attract the attention of prominent media, prospective sponsors and attendees ““The word ‘wunderkind’ has been used to describe Eric Warner as often as it’s been applied to Freddy Adu or Marla Olmstead” – MACLEANS, Oct. 2007In addition, I have been a public speaker for the past ten years and have acted as an authority on many topics tied into my experience within the entertainment realm:• Interviewee (sourced as entertainment and event marketing industry expert): Maclean’s Magazine, National Post, Toronto Star, Globe and Mail, TVOntario, CBC, MTV, Much Music (Ongoing)• Guest Lecturer and Speaker: York University, Humber College, Durham College, George Brown College, festivals• Shared insights on various areas of expertise, including the Canadian entertainment landscape, youth involvement in the arts and culture, social media in the entertainment and marketing realms, engagement strategy, event planning, and branding

For over 20 years, I have developed and implemented Music and Entertainment programs for brands, festivals, record labels and municipalities. I have established a track record of successes and have been repeatedly recognized for industry excellence; lauded for a coveted combination of innovative ideas and top-notch execution. I have appeared on television, in print and online and spoken at festivals, schools and conferences of my experience.A snapshot of companies and organizations I have worked with include, but are not limited to: Pepsi, PC Financial, CBC, MySpace, Nike, Rogers, Visa, Telus, Nuit Blanche, City of Toronto, Summerworks, Harbourfront Centre, Telus, V2 Records, Sony Music, Warner Music, Last Gang Records.Agencies consulted for include GMR Marketing, SDI Marketing, Youthography.

Marshall Mattress was acquired by the Flex Group in January 2019.

For over a century and still the original. Marshall Mattress was founded in Canada in 1900 by Canadian-born engineer, James Marshall, the inventor of the pocket spring system used to manufacture the finest luxury mattresses. As the originator, Marshall received patents from the governments of Canada, United States and the United Kingdom for his unique invention, the world’s first and still finest pocketed spring mattress. The Marshall legacy of sleep innovation continues to be felt worldwide as the most popular bedding system ever devised. The Marshall Mattress Ventilated Mattress Company Ltd. continues to fulfill James Marshall’s design philosophy – by understanding the workings of the Marshall spring system and thus, expertly executing fine handcrafted pocketed spring bedding that enhances the sleeping experience for millions of users.Owned and operated by the Warner family from 1965-2019. Employees of Marshall Mattress from 1911, formed Inner Spring Mattress in 1927 then merged with Marshall Mattress when purchased from Chrysler in 1965.

Toronto, Ontario, Ca

• Developed, managed and implemented signature experiential programs nationally for Pepsi and PC Financial portfolio• Created and instituted entertainment programs for Pepsi and standalone marquee events with performers such as: Elton John, and Lights and Emblem3• Curated Pepsi’s first ever Pop Up Store in Canada which was open in Toronto June 26-July 26, 2013• Member of award-winning team for Innovation and Grassroots/PR at the 2013 Pepsi Marketing ConferenceBrands worked with: Spitz, Tostitos, Twistos, Pepsi Taste Challenge, Sabra, Stacy's, Mountain Dew, Pepsi, Lay's, Smartfood, Dr. Pepper, PC Financial, EnerCare.

Toronto, Ontario, Ca

• Supervised the development and implementation of signature national event and partnership programs, including multiple events surrounding CBC’s 75th anniversary; Glenn Gould legacy events, Canada in Concert, etc targeting multiple audience segments• Managed stakeholder relations, day of event and program management and creation of promotional materials • Created and managed innovative marketing and advertising campaigns, including print and digital media • Developing, managing and maintaining internal and external partnership opportunities to leverage CBC-focused dialogue across multiple platforms, increase revenue and market share

Toronto, Ontario, Ca

• Developed multi-platform driven promotional campaigns for signature City of Toronto events targeting multiple audience segments; city dwellers, suburban families, tourists (through Tourism Toronto)• Prepared and coordinated research to identify strengths, best practices and opportunities for City of Toronto signature events; oversaw media monitoring and analysis• Wrote and edited materials for corporate communications, publications and other print and on-line material from concept to completion; oversaw social media activities

Organizer of Toronto’s only entirely all ages’ music and arts festival, which ran for eight years. Each May, the festival took over clubs, galleries and theatres to feature the best in national and international talent. The festival has been heralded as of one of Canada’s best festivals for undiscovered and up-and-coming talent by television, digital and print media.“The Over the Top Festival has been one of Canada’s fastest growing, intriguing and popular festivals since it began in 2002.” – EXCLAIM MAGAZINE, April 2006 • Managed all aspects of planning, budgeting, branding, marketing, execution and strategic analysis. Grew the Festival to include dozens of events (film, music, art and theatrical performances) and over 6000 annual attendees by 2009.• Responsible for festival media relations, marketing, and public relations campaigns, attracting quantifiable national press exposure amounting to tens of millions of impressions• Managed a volunteer staff of 50, coordinating schedules, clarifying responsibilities and providing timely one-on-one guidance, feedback and motivation throughout the Festival and its events• Prepared and managed operating and capital budgets; identified long-term capital requirements and expenditures. Identifiied possible cost savings through resource sharing, partnership development. Developed strategic partnerships with other arts and culture related organizations both local to Toronto and on a national level.

Responsible for the implementation of marketing and creative strategy for all music and entertainment initiatives in Canada. Developed content programming for MySpace Music, MySpace's most active user hub. Established new marketing and branding initiatives with major corporate partners across the country, developing a platform for MySpace with core user demographics.• Developed a long-term marketing strategy to build on the successful rejuvenation of MySpace Music Canada.• Single-handedly revitalized MySpace Music in Canada through custom marketing programs (live events, on and offline campaigns, etc), Attracted a large Canadian audience where it was previously extremely limited. • Produced powerful online and offline promotional materials in support of marketing programs and effectively created extensive online and offline dialogue among media. • Established and nurtured relationships with record powerful brands, entertainment agencies, communications firms and influential media in order to form both broad awareness and sustainable interest on the part of MySpace Canada’s target audience. • Worked with project managers to help drive initiatives supporting online product strategy and revenue growth, including the development of monetized campaigns

Developed market research strategy to identify target listener and purchaser demographics of each music release promoted by the label in the Canadian marketplace. As acting label publicist, liaised between artist and media organizing national press campaigns to help generate interest and awareness.

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