Eric Willis

Eric Willis Email and Phone Number

Vice President, Head of Sales, Walmart and Sam’s Club @ Nestlé Purina North America
St. Louis, MO, US
Eric Willis's Location
St Louis, Missouri, United States, United States
Eric Willis's Contact Details

Eric Willis personal email

n/a
About Eric Willis

Experienced and proven CPG leader.

Eric Willis's Current Company Details
Nestlé Purina North America

Nestlé Purina North America

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Vice President, Head of Sales, Walmart and Sam’s Club
St. Louis, MO, US
Employees:
8188
Eric Willis Work Experience Details
  • Nestlé Purina North America
    Vice President, Head Of Sales, Walmart And Sam’S Club
    Nestlé Purina North America
    St. Louis, Mo, Us
  • Nestlé Purina North America
    Chief Marketing Officer
    Nestlé Purina North America Jan 2022 - Present
    Brand P&Ls, product development (renovation and innovation), consumer communication, COEs (media, promotions, analytics), sports and partnership marketing, corporate brand.
  • Nestlé Purina North America
    Vice President & General Manager, Golden Products Division
    Nestlé Purina North America Jun 2020 - Jan 2022
    Responsible for P&L and leading Marketing, Finance, Manufacturing, and Technical Applications/R&D for the Golden Products division.
  • Nestlé Purina North America
    Vice President, Head Of Market Development
    Nestlé Purina North America Oct 2019 - Jun 2020
    Responsible for leading Market Activation, Shopper Marketing, Category Leadership and developing the Strategic Revenue Management function.
  • Nestlé Purina North America
    Group Director, Market Development
    Nestlé Purina North America Aug 2018 - Oct 2019
    Responsible for leading Portfolio Development, Shopper Marketing and Category Leadership.
  • Nestlé Purina North America
    Director Of Marketing
    Nestlé Purina North America Jul 2017 - Aug 2018
    Led Fancy Feast and Cat Chow, the largest brands within their segments in the U.S. market. Responsibilities included managing day-to-day business operations as well as setting the long term product development and communication strategies for both brands while achieving shipment, market share, and profit growth.
  • Nestlé Purina North America
    Brand Director
    Nestlé Purina North America Oct 2013 - Jul 2017
    Led multiple brand teams with responsibility for all aspects of the businesses listed below. October 2013 - March 2016: Led the Purina ONE brand team, achieving double digit revenue growth and significant market share gains. March 2016 - January 2017: Led the Fancy Feast brand team, achieving shipment and share growth on the largest wet cat food brand in the U.S. market.January 2017 - July 2017: Responsible for leading the Fancy Feast and Cat Chow brands.
  • Nestlé Purina North America
    Senior Brand Manager
    Nestlé Purina North America Dec 2012 - Oct 2013
    Led a team responsible for all aspects of three large pet snacks brands (Beggin', Busy and T-Bonz), including development of consumer communication and product innovation and renovation strategies.
  • Nestlé Purina North America
    Brand Manager
    Nestlé Purina North America Jul 2008 - Dec 2012
    Led a team responsible for all aspects of the Beggin’ Strips brand. Developed a new product innovation and go-to-market strategy for the brand that resulted in enhanced partnerships with strategic retail accounts. Achieved a CAGR of 8% from 2008 to 2012, surpassing the category average and resulting in share growth.
  • Nestlé Purina North America
    Assistant Brand Manager
    Nestlé Purina North America Jul 2006 - Jul 2008
    Led the development and execution of the product innovation and renovation strategy for Friskies Dry Cat Food. Led the development and execution of the digital strategy for the Friskies brand.
  • Nestlé Purina North America
    Marketing Associate
    Nestlé Purina North America Aug 2005 - Jul 2006
    Led development and execution of all promotional plans for Friskies, a brand with annual sales of $1B. Developed and executed plans in support of strategic retail partnerships, including merchandising units and custom packaging for retailers such as Wal-Mart, Target, PetSmart, Petco, Sam’s Club and Kroger.
  • Nestlé Purina North America
    Business Analyst, Customer Development Group (Sales), Target Corp.
    Nestlé Purina North America Mar 2003 - Aug 2005
    Analyzed all aspects of Nestlé Purina’s business at Target including sales, share, pricing, profit, competitive trends and trade spending. Provided team with business building opportunities based upon analysis. Worked with Target to develop highly-optimized shelf sets based upon sales and profit data.
  • Nestlé Purina North America
    Team Leader, Order & Revenue Management
    Nestlé Purina North America Mar 2002 - Mar 2003
    Led and developed a team of 6 Order & Revenue Management Analysts. Consistently achieved all Order Management, Accounts Receivable, Invoice Management & Inventory/Turn goals.
  • Nestlé Purina North America
    Order & Revenue Management Associate
    Nestlé Purina North America Jun 2000 - Mar 2002
    Managed all aspects of the customer order lifecycle including Order Management, Accounts Receivable, Invoice Management and Inventory Management.

Eric Willis Skills

Consumer Products Brand Management Shopper Marketing Customer Insight Competitive Analysis Brand Development Brand Equity Marketing Research Trade Marketing Market Planning Marketing Management Fmcg Segmentation Brand Architecture Market Research Fast Moving Consumer Goods Nielsen

Eric Willis Education Details

  • Washington University In St. Louis
    Washington University In St. Louis
    Master Of Business Administration (Mba)
  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Marketing

Frequently Asked Questions about Eric Willis

What company does Eric Willis work for?

Eric Willis works for Nestlé Purina North America

What is Eric Willis's role at the current company?

Eric Willis's current role is Vice President, Head of Sales, Walmart and Sam’s Club.

What is Eric Willis's email address?

Eric Willis's email address is ew****@****ina.com

What is Eric Willis's direct phone number?

Eric Willis's direct phone number is +141636*****

What schools did Eric Willis attend?

Eric Willis attended Washington University In St. Louis, University Of Missouri-Columbia.

What skills is Eric Willis known for?

Eric Willis has skills like Consumer Products, Brand Management, Shopper Marketing, Customer Insight, Competitive Analysis, Brand Development, Brand Equity, Marketing Research, Trade Marketing, Market Planning, Marketing Management, Fmcg.

Who are Eric Willis's colleagues?

Eric Willis's colleagues are Alexis Tull, Marc Simonton, Hélène Rivet, Jesse Jannink, Cristian David Coronel Ponce, Amanda Gardenhire, Angelina Ta.

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