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I’ve been passionate about visual expression ever since I could hold a pencil. My instincts taught me that art and design can persuade, teach and touch hearts — and my career has taught me that they can drive business. In approach, I’m both a thinker and a craftsman, equally fascinated by the deep work of human-centered design strategy and the fine points of meticulous execution. I’ve conceived, directed and produced successful activations for category leaders in CPG, retail, foodservice and other sectors. I’ve also supported many smaller innovators and disruptors with breakthrough branding and design.Noteworthy ClientsDanoneWhiteWave FoodsCoors Brewing CompanyGreat Divide Brewing Co.Boston MarketReebokGregoryMastercraft BoatsCoca ColaCarter’sCompetencies• Creative direction• Design• Brand development• Product development• Packaging• Visual identity• Interactive design• Industrial designAccoladesRegional and national awards in multiple disciplines: interactive media, corporate identity, advertising, environmental design, packaging, point-of-purchase, promotions, collateralWork featured in Communication Arts magazine, HOW magazine, Print magazine, Logo Lounge, Best of Stationery, POPAI (point-of-purchase book), Graphic Design USA and the Denver Business JournalSelected as one of Denver’s Forty under 40 in 2007 for successful business leadership and community involvement
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Sr. Design ManagerDanone North America Mar 2017 - Sep 2024United States -
Senior Brand Design LeadDanone North America Apr 2017 - Jul 2024United StatesStrategic Leadership: Directed global strategic design and brand strategy for SToK Cold Brew, Horizon, International Delight, Oikos, and Silk. Developed award-winning identity and packaging design, brand guidelines, and activation kits, ensuring cohesive design across all touchpointsMarket Growth: Grew SToK from a passion project to a $350MM business, increasing market share from 14% in 2017 to 31%. SToK now leads the black RTD coffee market, surpassing Starbucks as of August 2023, with leadership crediting much of the success to brand designNew Product Success: Co-developed brand strategies for platforms like Light & Fit, Too Good, and Oikos Remix, achieving $32MM in first-year net sales and on track for $75MM in three yearsInnovative Launches: Led the design and launch of International Delight Cold Foam Creamer, achieving 80 ACV in four weeks and capturing 1.5% of the refrigerated creamer marketTeam Leadership: Managed a diverse team of designers, writers, and freelancers, driving double-digit growth for key brandsResearch & Innovation: Collaborated with research teams to identify growth opportunities, using design thinking to develop user-centric products and packagingIndustrial Design: Led design for away-from-home dispensing machines and structural design for SToK, Silk, Horizon Organic, and other brands, ensuring alignment with brand principlesBrand Development: Led the Silk brand re-staging in 2019, and developed brand foundations for International Delight and SToK, establishing them as industry gold standardsIntegrated Solutions: Initiated partnerships with the R&I department to enhance packaging structure programs and played a key role in new product development through design sprints and rapid prototyping. Created an AI workflow process for rapid ideation and prototyping, saving time and costs
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Senior Design ManagerWhitewave Foods Jan 2014 - Apr 2017Strategic design lead, brand development and design for Coffee Creamers and Beverages. Brands include International Delight, Simply Pure, Stok, Dunkin Donuts, and Land O Lakes. New product innovation and development. Served as a key member of the innovation teams to develop new products for Silk, Horizon, International Delight and Stok as well as new brand ideas. Spearheaded and lead industrial design for packaging structure on most Whitewave brands, including, Silk, Horizon Organics, Stok and International Delight.
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PrincipalLiquid Inc 1999 - Jan 2015Our clients tell us we’re an idea agency – That we deliver new ideas and strategies for today’s marketplace, always tailored to the opportunities and challenges presented to us. Unlike other marketing or product development agencies, our experience and versatility allows us to plan and execute from end-to-end, across all forms of media. We cohere your brand and best connect it with your audience – to grow your success, and create better than expected results.
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Digital Design DirectorWhitewave Foods 2010 - 2012Lead Digital strategy, architecture and brand design for Web, mobile and social applications for all the WhiteWave Food brands, including, Silk, International Delight, Dunkin Donuts, Fruit 2 Day, Horizon Organics and Channels food service business. Was also integral in many of the internal websites that helped the sales team and the internal communication teams gather information to streamline their efforts.
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Creative DirectorKeech Studio 1997 - 1999Oversaw strategic design for clients such as: Reebok, PetAg, Coors Brewing Company, Carters Baby Clothes, The Integer Group
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Senior Art DirectorThe Integer Group 1994 - 1997Developed mega promotions, Advertising and POP for such clients as: Coors Brewing Company (Original Coors, Coors Light, Keystone, Extra Gold, Coors Dry, Blue moon, Killians, Castlemaine, Steinlager, Artic Ice, Coors Cutter and Sandlot Micro-brew), Mastercraft Boats, Boston Market, Gatorade, Colorado Ski Country and Qwest Communications. -
Art DirectorCoors Brewing Company 1992 - 1994Designed POP promotional campaigns for several national brands such as Coors Light, Original Coors, Killians, Blue Moon and Zima. -
Scenic PainterDenver Center For The Performing Arts 1991 - 1992Painted and built set productions for popular theater shows.
Eric Winslow Skills
Eric Winslow Education Details
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Design And Visual Communications, General
Frequently Asked Questions about Eric Winslow
What is Eric Winslow's role at the current company?
Eric Winslow's current role is Design and creative leadership. Design strategy. Brand strategy. Brand development. Product development.
What is Eric Winslow's email address?
Eric Winslow's email address is er****@****one.com
What is Eric Winslow's direct phone number?
Eric Winslow's direct phone number is +130325*****
What schools did Eric Winslow attend?
Eric Winslow attended Colorado State University.
What are some of Eric Winslow's interests?
Eric Winslow has interest in Collecting Antiques, Home Improvement, The Arts, Graphic Design, Home Decoration, Health, Children, Electronics, Outdoors, Gardening.
What skills is Eric Winslow known for?
Eric Winslow has skills like Advertising, Corporate Identity, Brand Development, Logo Design, Packaging, Graphic Design, Creative Direction, Digital Strategy, Web Design, Art Direction, Integrated Marketing, Creative Strategy.
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Eric Winslow
Philadelphia, Pa6vmturbo.com, mac.com, appdynamics.com, mongodb.com, turbonomic.com, labelbox.com2 +164620XXXXX
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1capecod.net2 +150834XXXXX
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Eric Winslow
Pullman, Wa -
2uline.com, uline.com1 1949910XXXX
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