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Erica Silverstein is listed as Senior Cruise Editor at The Points Guy at The Points Guy, a with 79 employees, based in Washington Dc-Baltimore Area, United States. AeroLeads shows a work email signal at thepointsguy.com and a matched LinkedIn profile for Erica Silverstein.
Erica Silverstein previously worked as Senior Cruise Editor at The Points Guy and Editor at Living On The Cheap. Erica Silverstein holds Bachelor'S Degree, English And American Literature And Language from Harvard University.
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Writer, editor, and content strategist with a passion for storytelling and problem solving, skilled in growing readership and brand awareness through data-optimized content creation. Detail-oriented editor known for impeccable judgment, team management, and project leadership. A creative thinker and communicator, who can plan and deliver new content products in a highly organized and cost-efficient manner.
Listed skills include Copy Editing, Web Content, Editorial, Editing, and 3 others.
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Remote
Leads content production strategy for Cruise vertical, with a focus on SEO wins and twice-weekly email newsletter. Supervises team of freelance writers. Tracks content progress using Asana.• Developed 2022 evergreen content plan, which grew freelance contribution to Cruise traffic.• Created email publication schedule to target reader engagement, increasing monthly sessions from newsletter mailings.
Led content creation, email marketing, and SEO strategy for deals-oriented lifestyle website. Managed a small team of writers and freelancers. (Through June 2021) • Created content plan and 12-month editorial calendar of new and optimized content from scratch. • Doubled ad revenue and increased traffic by 28 percent by publishing high-performing articles and driving a successful search optimization roadmap.
Focus on family, travel, and lifestyle topics. • Clients: The Washington Post, The Points Guy, Northern Virginia Magazine, TravelAge West, Camp.com, Cruise.blog, Cruise Radio and Travel Market Report. (From 2004-2007: Porthole Magazine, Fodor’s Travel, and Let’s Go.)• View my portfolio: www.ericasilverstein.com
• Wrote and edited content including ship reviews, travel features, destination guides, and news for Cruise Critic, world's largest consumer cruise website -- through May 2020 • Drove sprint approach designed to increase production of content team, quadrupling output from staff • Led an initiative that nearly doubled organic traffic over a two-year period by targeting content engagement and SEO keywords (resulting in top Google SERP placement for hundreds of articles) • Successfully directed the toughest projects for our team, including transitioning editors to JIRA for workload management, building out luxury and theme cruise sections, serving as editorial liaison on redesign projects, and creating traffic reports in Adobe Omniture • Oversaw $250,000 global freelance budget, coordinating across sites in the U.S., U.K., and Australia • Streamlined e-letter content process, leading to an additional weekly mailer to 1.7 million subscribers
• Managed features section, spearheading efforts to improve online readability and site navigation • Coached writing team through tutorials on successful leads and web writing and editing best practices • Built team of loyal freelancers, assigned stories, and edited submissions
• Overhauled cruise deals section, streamlining format for better usability • Selected and updated stories for inclusion in bimonthly email newsletter
Boston, Massachusetts, United States
• Oversaw frequent flyer and cruise travel sections at travel website, writing news, deals, and features • Improved engagement with beat-specific email newsletters through creative content approaches and using analytics to increase mailings during peak traffic times (e.g. cruise Wave Season) • Supervised expert columnist and edited work of peers
Other employees you can reach at thepointsguy.com. View company contacts for 79 employees →
Elliott Marron
Colleague at The Points GuyNew York, United States
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Casey Mcnulty
Colleague at The Points GuyNew York, United States
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Cameron Sperance
Colleague at The Points GuyBoston, Massachusetts, United States
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Lyndsey Matthews
Colleague at The Points GuyBrooklyn, New York, United States
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David Slotnick
Colleague at The Points GuyGreater Boston, United States
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Katie Genter
Colleague at The Points GuyNeptune Beach, Florida, United States
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Casey Kener
Colleague at The Points GuyAtlanta, Georgia, United States
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Monet Hambrick
Colleague at The Points GuyMiami-Fort Lauderdale Area, United States
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Kyubin Lee
Colleague at The Points GuyAtlanta, Georgia, United States
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Caroline English
Colleague at The Points GuyNew York, United States
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Quick answers generated from the profile data available on this page.
Erica Silverstein works for The Points Guy.
Erica Silverstein is listed as Senior Cruise Editor at The Points Guy at The Points Guy.
AeroLeads has found 1 work email signal at @thepointsguy.com for Erica Silverstein at The Points Guy.
Erica Silverstein is based in Washington Dc-Baltimore Area, United States while working with The Points Guy.
Erica Silverstein has worked for The Points Guy, Living On The Cheap, Freelance, Cruise Critic, A Tripadvisor Company, and Smarter Travel Media Llc.
Erica Silverstein's colleagues at The Points Guy include Elliott Marron, Casey Mcnulty, Cameron Sperance, Lyndsey Matthews, and David Slotnick.
You can use AeroLeads to view verified contact signals for Erica Silverstein at The Points Guy, including work email, phone, and LinkedIn data when available.
Erica Silverstein holds Bachelor'S Degree, English And American Literature And Language from Harvard University.
Erica Silverstein is listed with skills including Copy Editing, Web Content, Editorial, Editing, Blogging, Social Media, and Ap Style.
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