Erica Silverstein Email & Phone Number

Remote

• Leads content production strategy for Cruise vertical, with a focus on SEO wins and twice-weekly email newsletter. Supervises team of freelance writers. Tracks content progress using Asana.
• Developed 2022 evergreen content plan, which grew freelance contribution to Cruise traffic.
• Created email publication schedule to target reader engagement, increasing monthly sessions from newsletter mailings.

• Led content creation, email marketing, and SEO strategy for deals-oriented lifestyle website. Managed a small team of writers and freelancers. (Through June 2021)
• Created content plan and 12-month editorial calendar of new and optimized content from scratch.
• Doubled ad revenue and increased traffic by 28 percent by publishing high-performing articles and driving a successful search optimization roadmap.

• Focus on family, travel, and lifestyle topics.
• Clients: The Washington Post, The Points Guy, Northern Virginia Magazine, TravelAge West, Camp.com, Cruise.blog, Cruise Radio and Travel Market Report. (From 2004-2007: Porthole Magazine, Fodor’s Travel, and Let’s Go.)
• View my portfolio: www.ericasilverstein.com

• Wrote and edited content including ship reviews, travel features, destination guides, and news for Cruise Critic, world's largest consumer cruise website -- through May 2020
• Drove sprint approach designed to increase production of content team, quadrupling output from staff
• Led an initiative that nearly doubled organic traffic over a two-year period by targeting content engagement and SEO keywords (resulting in top Google SERP placement for hundreds of articles)
• Successfully directed the toughest projects for our team, including transitioning editors to JIRA for workload management, building out luxury and theme cruise sections, serving as editorial liaison on redesign.
• Oversaw $250,000 global freelance budget, coordinating across sites in the U.S., U.K., and Australia
• Streamlined e-letter content process, leading to an additional weekly mailer to 1.7 million subscribers

• Managed features section, spearheading efforts to improve online readability and site navigation
• Coached writing team through tutorials on successful leads and web writing and editing best practices
• Built team of loyal freelancers, assigned stories, and edited submissions

• Overhauled cruise deals section, streamlining format for better usability
• Selected and updated stories for inclusion in bimonthly email newsletter

Boston, Massachusetts, United States

• Oversaw frequent flyer and cruise travel sections at travel website, writing news, deals, and features
• Improved engagement with beat-specific email newsletters through creative content approaches and using analytics to increase mailings during peak traffic times (e.g. cruise Wave Season)
• Supervised expert columnist and edited work of peers