Erica Benedetto Email & Phone Number

Sunnyvale, Ca, Us

New York, New York, Us

San Francisco, California, Us

- Led high impact kickoffs each quarter for over 400+ GTM peers to align on key business objectives and processes, partnering cross-functionally to execute and drive revenue impact- Coached sales and operations leadership teams to align on MEDDPICC sales process methodology, planning and successful implementation across functions- Launched and led monthly enablement sessions covering topics like competition, partners, professional services and sales operations updates to keep reps sharp on selling accumen and skills.

Mountain View, Ca, Us

- Established enablement process to streamline communications between product, go-to-market teams and sales that led to 75+ less requests going to sellers via uncoordinated channels in Q4- Coached AEs on foundational and advanced sales skills via enablement 'Power Hours' that contributed to a 30% increase confidence in selling GMP Tech Projects- Built relationships with key stakeholders to provide strategic recommendations on how to improve KPIs through enablement to overcome business challenges in product adoption and churn- Program-managed two sales kickoff events to align and excite 900+ sellers on business priorities and product roadmap- Produced and launched a new Modern Agency narrative in partnership with Sales GTM to over 150+ sellers to equip with a foundational story to align Google priorities with agency business objectives

Belmont, California, Us

- Led launch of Guru (CMS) for 1,000+ Hopineers globally to increase productivity with +90% adoption in 1 month - Ran RFP process with 8 methodology vendors in 1 month and implemented a new sales methodology (Winning by Design) to priority GTM (250+ Hopineers) to adopt a new sales process and build skills leading to 98% increase in seller confidence- Launched a bi-weekly enablement live series ‘The Hopline” to elevate GTM team priorities, share best practices and distribute need-to-know information from cross-functional teams to over 300+ attendees across 47 countries- Mentored junior members of the enablement and product marketing teams to build confidence and coaching for increased productivity in role

Sunnyvale, Ca, Us

- Led successful enablement strategy for a diverse team of AEs, RMs, SDRs to hit a $1B revenue goal in FY21- Project managed successful implementation of Linkedin’s custom methodology to 85+ members of the Glint Sales + Customer Success teams- Built and maintained strong relationships with sales and cross-functional leadership to align on priorities and identify challenge/opportunities across the business to improve win rate, deal size and protect against churn- Lead enablement sessions with cross-functional partners for Glint Sales team via live forum discussions, engaging on-demand content and 1:1 coaching sessions- Managed and created sales collateral in Guru to ensure accessibility and productivity Collaborated with Product, Product Marketing and Customer Success teams to ensure collateral or new features created will land with the field and our customers to drive confidence in product, messaging and positioning to increase sales

Sunnyvale, Ca, Us

- Achieved and exceed $11M team sales quota year-over-year in role- Launched new products by creating sales enablement strategies such as workshops, playbooks, events and demos to help global sales teams consultatively sell solutions - Provided strategic product recommendations to achieve hiring and branding goals to mid-market and large enterprise clients- Collaborated with cross-functional partners to uncover new revenue streams and achieve client satisfaction with client LinkedIn investment to reduce churn

Sunnyvale, Ca, Us

Boston, Massachusetts, Us

Clients: Financial Services, Pet Care, Chocolate- Led a team of 3-4 search marketing analysts specializing in paid search across Google, Yahoo, Bing as well as Twitter, Facebook and LinkedIn for a large financial institution and CPG company- Accountable for managing client relationships to ensure satisfaction across 10+ financial sector LOBs and 13+ CPG brands, managing results to meet and exceed demand gen and user engagement goals- Developed and led paid search strategy and tactics to maximize return and take advantage of new testing opportunities and beta tests to drive innovation- Created processes to help manage team workflow and provide structure to more efficiently handle client deliverables and expectations- Collaborated across media, creative, and technical teams to integrate paid search into larger marketing objectives and to provide measurable results and tracking solutions to quantify success

Boston, Ma, Us

Launched display media campaigns on behalf of agency partners to achieve targeted ROI

London, Gb

Clients: Retail, Education, Insurance, Brand- Responsible for leading a team of Search Marketing Specialists and Analysts trained in PPC, SEO and Display, towards the delivery of superior client services and results- Developed and executed paid search, display and organic strategies for Fortune 500 clients to hit and maintain their specific ROAS, revenue and brand awareness goals- Identified areas of opportunity and up-sells for clients in my book of business to help increase iProspect’s revenue and client’s overall satisfaction- Collaborated with directors to write, negotiate and complete contracts for paid search, mobile, SEO, display and social media strategy execution- Resourceful, self-starter, and can effectively multi-task several projects and priorities in a deadline driven atmosphere while having excellent attention to detail

London, Gb

Client: CPG- Created and maintained relationships with clients and other iAgency contacts to insure a holistic marketing campaign- Managed pay-per-click search, content and mobile campaigns in Google, Yahoo!, MSN and YouTube in Canada, US, and US Hispanic∞ Created keywords and ad copy based on client initiatives and promotions to increase brand awareness- Focused on driving brand awareness, conversions, and qualified visitors to client websites- Analyzed MoM and YoY data to provide detailed client reporting and insights based on search activity, trends, and on-site tracking metrics (Google Analytics, YouTube Insights)- Provided global SEO recommendations for client site redesign launches

Downers Grove, Illinois, Us

Jacksonville, Florida, Us

Bachelor'S Of Arts, Communication

Education record