Erica X. Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Responsible for leading the daily execution of tactical media plans, including internal teams, partners/vendors, and client communications, and maintaining solid relationships and partnerships with key vendors in healthcare, especially in the HCP space.I support several pharma brands in different phases, including launching recently approved brands and new indications, developing a multi-channel approach to connect HCPs, and maximizing market opportunities. I also review media plan performance with partners and clients to evaluate optimizations and changes.Clients: Biogen, Incyte, EISAI, Supernus, and UCB

Philadelphia, Pennsylvania, United States

Responsible for leading the day-to-day management of the media campaigns, working with clients and marketplace teams to plan, present, and activate the strategy. I produced a comprehensive media plan with client directions and connections with key partners/vendors in the pharma space to deliver an approach based on the brand's needs.

Philadelphia, Pennsylvania

Responsible for the daily functions of the client's needs and assisting within the Strategy team. Overseeing all media-related assignments from the client and marketplace, including developing and activating media campaigns and client presentations of all tactics and programs.

Responsible for leading and executing media plans, preparing media flowchart/plans,conducting meetings with publishers to evaluate the partners and new opportunities.Keep all projects on time and budget, lead meetings with clients to present POVs orincremental plans and mentoring the Associate Media Planner and Media Planner withday-to-day tasks.Client: Eli Lilly

Greater Philadelphia Area

Managed multiple Healthcare campaigns involving cross-channel media plans such asDigital (Programmatic and Paid Search) and Radio elements. Worked closely with theanalytics team to actualize the monthly budget, identify performance and buildoptimized strategies to share with the client on a monthly basis.Proactively took the lead with the media planning process for a new OTC client,including strategy, competitive research, RFPs, timelines, and status meetings. Also,maintained constant contact with multiple Healthcare vendors to build the mostefficient plan in preparation for the launch.Led the media team during vendor meetings and implemented the digital media buyingand trafficking process while improving coordination between the media, businessleadership, analytics, broadcast buyers and finance departments as well as dailycontact with partners to resolve any technical issues and ensure correct executionof the media plan.Clients: Caron Treatment Center and Clarion Brands

Orlando, Florida Area

Utilized a deep knowledge of media math to identify strategy and createmultimillion-dollar cross-channel media plans for Ford dealers to advertise on a regionallevel. Presented strategies to the board of directors and requested incrementalbudgets throughout the year to enhance the media plan to increase sales.Planned and strategized annual media plans for a variety of DMAs (FL, GA, AL, andTN), different demographics (General Market, African American, and Hispanic) withBroadcast (TV, Radio, and Cinema), Digital (Programmatic, Paid Search, and SocialMedia) and also Print with local magazines and newspapers.Successfully negotiated and presented sponsorship proposals with professional sportsteams such as Miami Dolphins, Orlando City Soccer, Tampa Bay Buccaneers, TampaBay Lightning, Atlanta Braves, Atlanta Hawks and various southeast college teams.Maintained daily communication with account, creative, buyers, traffic, businessintelligence, and vendors (Online, Cinema and TV/Radio) to ensure correct executionof the media plan. Led coworkers and media assistant to overcome project challenges.Client: Ford

Greater Philadelphia Area

Led daily operations on all projects including creative brief, status report, schedule,budget, board meetings, and brand guidelines. Coordinated brand tactical planningand creative process for campaigns between clients, creative, media, traffic andoutside vendors to develop TV / Radio / Digital ad campaigns and Auto Showmarketing materials.Leveraged Nielsen Tools and proprietary applications to perform thorough, competitiveresearch. Prepared meeting decks and presented the strategies to the board ofdirectors throughout the year. Identified solutions to enhance the marketing plan toincrease sales.Client: Ford

Greater Philadelphia Area

Responsible for the daily contact between the agency and client accounts. Key Responsibilities- Meeting with clients to discuss and identify their advertising requirements - Develop reports about marketing research and social media- Monitoring Public Relationship campaigns- Presenting creative work to clients for approval or modificationTools- Microsoft PowerPoint- Microsoft Word- Microsoft Excel- Microsoft Outlook- HootsuiteClients - GSE Systems- Houghton International- Sartomer

São Paulo Area, Brazil

Responsible for using web tools to track advertising campaigns by site traffic, revenue, and rankings. Liaison between media planners and clients during strategic planning and maintained positive working relationship. Used daily performance reports and budget tracking to identify and implement strategies to increase site traffic.Clients: Chrysler, Sam’s Club, Samsung, Nokia

São Paulo Area, Brazil

Responsible for the daily contact between the agency and client accounts. Assisted with discovery meetings to identify the client’s goals for the direct mail campaign. Developed brief and interfaced with agency departments such as creative, media, PR and production. Presented campaign ideas which met the client’s budget and schedule.Clients: Citibank, American Express, Ford

2007, Advertising, Social Communication

2008, Continuing Professional Education Course - Pmi

Project Initiation and Planning Introduction to project management – the role of the project manager, project communications, and project.