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Copenhagen Metropolitan Area

Copenhagen, Capital Region, Denmark

Copenhagen Metropolitan Area

Copenhagen, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

• Project and Digital Marketing Management;• Supported the daily coordination of the Just Branding start-up project, CosmofarmaCare;• Acquired consumers insights related to the beauty decision journey; • Created and Implemented CosmofarmaCare business model;• Strengthen the link between marketing and sales of Just Branding's clients through SoMe marketing; • Raised awareness, traffic and consideration within the CosmofarmaCare target audience;• Increased consumer… Show more • Project and Digital Marketing Management;• Supported the daily coordination of the Just Branding start-up project, CosmofarmaCare;• Acquired consumers insights related to the beauty decision journey; • Created and Implemented CosmofarmaCare business model;• Strengthen the link between marketing and sales of Just Branding's clients through SoMe marketing; • Raised awareness, traffic and consideration within the CosmofarmaCare target audience;• Increased consumer awareness through email marketing campaigns;• Coordinated the relation between strategy and creative division of Just Branding; • Advanced digital marketing management expertness and promotion on Social Media; • Defined and analysed communication-related KPIs.Collaborating in the development of a start-up project was an important growth chance that I had. We are usually used to advance the work or support the work of a company that already has a certain reputation where the greatest part of the practices are consolidated and proofed to be useful. Developing a start-up from scratch helped me to understand that everything is there for a choice and with a specific purpose, that is, it has a strategic base. Show less

Copenhagen, Danimarca

• Responsible for Digital PR;• Widen the relationships of the local stakeholders- web-journals, influencers, communication agencies;• Changed influencer selection strategy in Italy - mainly influencer selection criteria-• Changed the company positioning in Italy-mainly through content choices and copywriting-• Reduced influencer cost by 60%; • Improved the marketing strategy of happn in Italy;• Promoted the new communication strategies - mainly through new communication… Show more • Responsible for Digital PR;• Widen the relationships of the local stakeholders- web-journals, influencers, communication agencies;• Changed influencer selection strategy in Italy - mainly influencer selection criteria-• Changed the company positioning in Italy-mainly through content choices and copywriting-• Reduced influencer cost by 60%; • Improved the marketing strategy of happn in Italy;• Promoted the new communication strategies - mainly through new communication strategy proposals, that is, product placement, web journals, radio, branded content.The positioning strategy of an international company should consider the culture of each country it decides to enter in and adapt the core concepts accordingly. This is the reason why the Growth Manager and I decided to change the focus and selection criteria of the stakeholders to collaborate within Italy. The experience in happn was crucial to understanding the delicate and essential rule of communication in reaching this basic but fundamental objective. In other words, It was inspirational to see how this positively affected the company's perception in the country within the target audience. Show less

Master Of Business Administration - Mba, Brand And Communications Management

Economia E Commercio, 110 Cum Laude