Erica Byrum Email and Phone Number
Norfolk, VA, US
Erica Byrum's Location
Norfolk, Virginia, United States, United States
Erica Byrum's Contact Details
Erica Byrum work email
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Erica Byrum personal email
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Erica Byrum phone numbers
About Erica Byrum
Erica Byrum serves as the Assistant Vice President of Social Media at Apartments.com, a leading online apartment listing website under CoStar Group. With over 20 years of expertise in digital marketing, Erica excels at driving digital transformation, social media strategies, and revenue growth for top brands across real estate, multifamily, and vacation rental sectors.Leveraging her robust marketing background and experience as a former Division I collegiate soccer player, Erica co-authored "Youtility for Real Estate" and has been recognized as an elite social media influencer. Her accolades include PR News' Social Media MVP and repeat President's Club honors. Currently, she spearheads strategies for Apartments.com's suite of social products, enhancing online reputations for multifamily properties.Deeply engaged with her Norfolk community, Erica volunteers at the Children's Hospital of The King's Daughters and stays active in local sports leagues. When not competing on the field or court, she unwinds by boating with family on the Lafayette River.
Erica Byrum's Current Company Details
Apartments.Com
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Assistant Vice President of Social Media (SaaS Solutions)
Norfolk, VA, US
- Website:
- apartments.com
- Employees:
- 788
Erica Byrum Work Experience Details
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Assistant Vice President Of Social Media (Saas Solutions)Apartments.ComNorfolk, Va, Us
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Assistant Vice President, Social Media Saas ProductApartments.Com Feb 2018 - PresentNorfolk, Virginia AreaSocial Media & SaaS Revenue Leader: Leading high-impact sales and client services teams that drive significant year-over-year recurring revenue growth for social media/reputation SaaS product. Notable strengths in devising growth strategy, building top-performing teams, driving digital transformation, and establishing thought leadership presence.• Directing go-to-market strategy and positioning for social media/reputation SaaS product driving strong growth in ARR expansion through strategic sales leadership initiative.• Cultivating relationships and negotiating contracts with enterprise decision makers to drive sales growth.• Leading a team of 20+ sales and client services professionals supporting thousands of customers.• Creating robust sales enablement program including sales playbook, demo videos, value props, and battlecards for 500-person sales team. Driving consistent product positioning through trainings. • Consolidated product roadmaps, positioning and GTM plans in $350M acquisition. • Managing strategic partnerships and vendor relationships to create an ecosystem delivering value to enterprise customers.• Establishing prominent industry voice through 35+ keynote speeches, monthly video series, podcasts, 20+ webinars and blogs.
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Co-Author Youtility For Real EstateYoutility For Real Estate: Why Smart Real Estate Professionals Are Helping, Not Selling Nov 2014 - PresentYoutility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling: This special ebook from best selling authors Jay Baer and Erica Campbell Byrum is meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. http://amzn.to/1wYA5tH
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Assistant Vice President Of Social Media For Forrent.Com®Dominion Enterprises Feb 2017 - Feb 2018Norfolk, Virginia AreaAward-winning leader consistently surpassing revenue goals by devising growth strategies and leading integrated teams to success. Grew SaaS social media/reputation product 29% as President's Club top performer through 102.9% sales quota attainment.• Grew annual recurring revenue 29%, exceeding President’s Club quota by 102.9%.• Led integrated 16-person team spanning sales, service, and social media departments.• Launched innovative campaigns and creator partnerships, increasing followers 10-46%.• Created and implemented strategic plans to capitalize on product growth opportunities.• Interacted with internal and external stakeholders to enhance user experience.• Supported sales training efforts and developed social platforms to drive awareness. -
Director Of Social Media For Forrent.Com® And Homes.Com®Dominion Enterprises Jan 2012 - Feb 2017Norfolk, Virginia AreaInnovative social media and SaaS sales leader consistently exceeding revenue goals and earning top awards for innovation. Grew social media/reputation SaaS product by 288% in recurring revenue. Honored with PRNews MVP and Icon awards and "Youtility" bestseller authorship. Developed and managed the corporate social media roadmap for ForRent.com, Homes.com, After55.com, CorporateHousing.com, ForRentUniversity.com, and For Rent Magazine, leading providers of marketing and media services for the real estate and property management industry.• Owned social strategy for 2 brands w/ 100+ profiles & 5M+ followers; boosted engagement, winning PRNews 2015 Icon Award.• Led 17-person team managing social products; delivered 288% sales growth to surpass annual recurring revenue target.• Co-authored bestseller "Youtility for Real Estate;" PRNews 2014 Social Media MVP Award winner.• Grew followers and engagement across networks, establishing best practices and partnerships.• Acted as company social media spokesperson, routinely presenting at industry events.
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Director Of Marketing For Forrent.Com®Forrent.Com® A Division Of Dominion Enterprises Oct 2010 - Jan 2012Norfolk, Virginia AreaForward-thinking marketing trailblazer recognized for launching high-growth SaaS products and leading high-impact integrated marketing teams. Pioneered social media reputation software from concept to a multi-million dollar recurring revenue business.• Pioneered multi-million dollar SaaS social media/reputation product; managed engineering for successful MVP and go-to-market strategy.• Built and led 13-person integrated marketing team supporting 300+ person sales organization.• Created and executed strategic B2B/B2C advertising and integrated branding campaigns.• Established thought leadership with 40+ conference speeches and articles in top trade media.
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Senior Marketing Manager For Forrent.Com®Forrent.Com® A Division Of Dominion Enterprises Oct 2009 - Oct 2010Norfolk, Virginia AreaVisionary marketing leader recognized for delivering business growth through integrated content, email, and social strategies. Drove 25% increase in social traffic and 537% rise in referral guests while establishing thought leadership.• Owned full marketing mix - created integrated strategies for content, email and social that fueled business growth.• Drove 25% increase in social referral clicks and 537% rise in referral guest cards through innovative digital campaigns.• Established thought leadership with 20+ conference speeches.
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Marketing Manager For Forrent.Com®Forrent.Com® A Division Of Dominion Enterprises May 2006 - Oct 2009Norfolk, Virginia AreaInnovative B2B/B2C marketing leader recognized for devising integrated strategies spanning digital, social, PR, and events for industry-leading brands. Expertise in performance marketing and influencer engagement across 100+ social profiles.• Owned full marketing mix for top multifamily housing sites - planned and executed digital, social, SEO, PR, and events, supporting 190+ nationwide field offices. • Developed and implemented social strategies across 100+ brand profiles, driving awareness and engagement.• Built influencer relationships and negotiated impactful affiliates/partnerships.• Established thought leadership with conference speeches and industry articles.
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Marketing Manager For Rentjillshouse.ComRentjills House.Com & Rjhresorts.Com, A Division Of Dominion Enterprises Apr 2005 - May 2006Virginia Beach, VaTransformative marketing leader who accelerates business growth through innovative integrated strategies. Generated over $1M in under 2.5 years, driving 183% more searches and 176% increased site visits. • Generated over $1M revenue in under 2.5 years by managing full marketing mix.• Drove 183% increase in searches and 176% more visits.• Delivered over 1M high-quality leads and 200%+ annual revenue growth.
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Marketing Coordinator For Truck Trader And Equipment TraderTrucktraderonline.Com And Equipmenttraderonline.Com, A Division Of Dominion Enterprises Aug 2004 - Apr 2005Virginia Beach, VaInnovative B2B marketing strategist with proven success devising integrated campaigns and enabling sales teams to drive business growth. Managed $500K budget and led trade shows, advertising, direct mail, and sales collateral for equipment trading brands.• Led marketing efforts assisting sales force through integrated promotions and campaigns. • Created media, advertising, mailers, sales collateral, trade show strategy with $500K budget. • Wrote proposals and budgets, providing data-driven recommendations to executive team. • Arranged complex trade show logistics, including budgeting, contracting and onsite management. Exhibited at major industry shows including the International Lawn & Garden Expo 04’, World of Concrete 05’ and CONEXPO- CON/AGG 05’.• Received Employee of the Month designation for top performance.
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Marketing Assistant Internship-Constant Convocation CenterGlobal Spectrum Jan 2004 - May 2004Norfolk, Virginia AreaSkilled event marketer recognized for boosting engagement and attendance through innovative promotions, partnerships, and VIP hospitality programs. Extensive large-scale venue operations experience.• Organized group ticket sales and managed suite hospitality serving 9K seat venue.• Established media relationships and negotiated partnerships to drive reach and ticket sales.• Created grassroots marketing campaigns that repeatedly filled event capacity. • Coordinated meetings, receptions, dinners for high-profile concerts, games, and shows. •Events Coordinated: ODU Women’s and Men’s Division 1 Basketball games, NCAA’s Women’s Basketball 1st & 2nd Round, Clifford the Big Red Dog, Sesame Street Live, Dragon Tales, The Harlem Globetrotters, Kenny Rogers concert, BB King concert, 3 Doors Down concert and more.
Erica Byrum Skills
Social Media Marketing
Email Marketing
Online Advertising
Sem
Marketing
Seo
Marketing Strategy
Advertising
Social Media
Public Relations
Social Networking
Mobile Marketing
Integrated Marketing
Web Analytics
Internal Communications
Marketing Communications
Sales
Online Marketing
Adobe Creative Suite
Ppc
B2b Marketing
Local Search
B2b
Direct Response
Digital Marketing
Newsletters
Blogging
Digital Media
Facebook
Public Speaking
Lead Generation
Event Planning
Strategy
New Media
Romi
Interactive Marketing
Press Releases
Brand Management
Direct Marketing
Start Ups
Google Adwords
Trade Shows
Analytics
Google Analytics
Graphic Design
Digital Strategy
Web Marketing
Direct Mail
Brand Development
Advertising Sales
Erica Byrum Education Details
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Minor In Marketing And Concentration In Sports Marketing/Promotions
Frequently Asked Questions about Erica Byrum
What company does Erica Byrum work for?
Erica Byrum works for Apartments.com
What is Erica Byrum's role at the current company?
Erica Byrum's current role is Assistant Vice President of Social Media (SaaS Solutions).
What is Erica Byrum's email address?
Erica Byrum's email address is er****@****ent.com
What is Erica Byrum's direct phone number?
Erica Byrum's direct phone number is +120322*****
What schools did Erica Byrum attend?
Erica Byrum attended Old Dominion University.
What are some of Erica Byrum's interests?
Erica Byrum has interest in Soccer, Hubspot, Sports, Salesforce, Trulia, Target (Company), Mazda, Education, Photography, Running.
What skills is Erica Byrum known for?
Erica Byrum has skills like Social Media Marketing, Email Marketing, Online Advertising, Sem, Marketing, Seo, Marketing Strategy, Advertising, Social Media, Public Relations, Social Networking, Mobile Marketing.
Who are Erica Byrum's colleagues?
Erica Byrum's colleagues are Daniel Vaccaro, Sarah Tourtellotte, Tina Judy, Bianca Laucella, Marc Berlin, Heath Campbell, Halliday Alicia.
Not the Erica Byrum you were looking for?
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Erica Byrum, RN, MSN
Greenbrier, Tn1vanderbilt.edu -
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