Erica Huang Email & Phone Number

New York, Ny, Us

Bentonville, Arkansas, Us

- Building the foundation of Customer Value team for specific customer segments through market research, data analytics, marketing & social media strategy, operations frameworks - Establishing and expanding partnerships to implement tailored tactics to grow select customer bases- Creating customer lifetime value through increasing retention rates and improving customer experience

Bentonville, Arkansas, Us

- Strategize with cross-functional teams as the "Cost KPI Champion" to best plan and prioritize On Demand Delivery frameworks and initiatives for overall cost optimization for driver earnings, acquisition costs, incentives, and promotional events- Collaborate with finance department to establish annual and monthly cost metric goals based on volume and sales projections- Build cost models and sensitivity analyses for special annual promotional events to forecast and benchmark performance YoY- Manage weekly communication channels with leadership on cost performance and progress of cost related work streams

San Francisco, California, Us

- Produced insightful and compelling analyses for top grossing restaurant merchants using SQL to track pacing to quarterly sales goals, diagnose performance and operations issues, showcase results of marketing initiatives and A/B tests, and improve digital engagement (impressions, CTR, conversion funnel/bounce rates, retention, ranking, ROAS)- Leveraged customer behavior insights, seasonality trends, and geographic tendencies to propose merchant-specific endeavors for market penetration, customer acquisition, and brand expansion (virtual brand, ghost kitchens)- Streamlined cross-team processes by automating weekly reporting across all business verticals, standardizing presentation templates, and facilitating internal efficiency by compiling sophisticated data into digestible views through self-service dashboards, Google Sheet templates, and query libraries- Spearheaded and scaled communication, enablement, and social measures to create more collaborative and united cross-team dynamics between Sales, Analytics, and Strategy & Ops teams under the Enterprise organization- Created and inaugurated an extensive onboarding program for the Enterprise Analytics team

Armonk, New York, Ny, Us

- Consult on cross-team projects aimed to optimize digital experience and increase marketing & sales pipeline YoY - Conduct analyses and form strategy proposals from data-driven insights in an agile framework:a) Utilize SQL to derive data and Tableau to display analytics on audience, content, web experience, paid media, paid search, SEO, events, and sales performance for bi-weekly stakeholder presentations b) Propose client-centric prospecting & growth plans and personalized email nurture programs built on account-based insights and portfolio analyses- Lead weekly web performance reviews for 20+ stakeholders of IBM COVID-19 response campaigns - Implement A/B testing results & personalization based on performance trends to increase traffic and engagement - Optimize company-wide digital asset management through user interface redesign, content strategy development, workflow streamlining, and brand compliance governance- Organize in-person & virtual social events, spearheaded work-life balance initiatives for 250+ team members

Armonk, New York, Ny, Us

- Led a data integrity project between IBM marketers and media agency GroupM to enhance stakeholder visibility into data discrepancies, resulted in a comprehensive action plan for resolution- Outlined the data architecture for media data ingested into IBM databases from Datorama and developed a new standard logic framework with developers to combat data issues from taxonomy changes going forward

Armonk, New York, Ny, Us

- Supported marketing teams of select IBM business units in education of paid search best practices and integration of advanced SEM tactics- Eradicated search term cannibalization across IBM global search campaigns by initiating a collaborative campaign health effort between IBM and GroupM to prevent keyword bidding overlap- Established IBM’s SEM benchmarks based on competitor research and historical performance data- Piloted the mobilization of qualified IBM business units onto a portfolio bid optimization program

Armonk, New York, Ny, Us

Leveraged HTML/CSS and Adobe Photoshop to build an internal education and resource hub for the corporate marketing team

Pittsburgh, Pa, Us

- Mentor student Operators and managed the university computer clusters - Assisted students and faculty with software tasks on Windows/Mac/Linux computers- Completed basic hardware and software troubleshooting tasks

Promoted the application to Pittsburgh’s college students population through the use of university networking, social media, and event planning

- Analyzed sales data to conduct performance analyses and recommend marketing strategies for growth- Created and budgeted plans to expand the customer base and increase brand awareness from referral programs to events to innovative social media campaigns