Erica Cipollina Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Serves as the primary client liaison for diverse key accounts (e.g., Merck Manuals, New York Life Insurance), driving day-to-day satisfaction and long-term retention through strategic account planning and communication.
• Coordinates cross-functional teams (creative, community management, paid media, content strategy) to deliver campaigns aligned with brand objectives, overseeing execution to ensure maximum impressions.
• Conducts final reviews of all campaign assets, providing actionable feedback to teams and representing client perspectives to refine outcomes and strengthen brand alignment.
• Manages budgets and optimize project costs, ensuring alignment with client financial targets.
• Spearheads client retention and upsell initiatives, successfully identifying new opportunities, preparing pitches, and securing SOWs, contributing to measurable account growth and increased revenue.
• Helped kick-start the Creator Vault program, collaborating directly with content creators to produce tailored, human-centered creative assets for multiple brand campaigns.

New York City Metropolitan Area

• Led national campaigns for clients such as Anheuser-Busch and AT&T, developing integrated strategies that maximized reach and audience engagement across traditional media, editorial sponsorships, and event marketing.
• Delivered post-campaign analyses, translating performance data into actionable insights and presenting strategic recommendations that influenced future campaign planning and client retention.
• Executed a Bud Light campaign featuring brand partnerships, giveaways, and multimedia content, reaching an audience of 9.9MM and enhancing brand visibility across multiple platforms.

Greater New York City Area

• Part-time editor for event videography, i.e., wedding videos

New York City Metropolitan Area

• Directed the global rollout of Planit, OMG’s proprietary media planning platform, for clients such as SC Johnson and JCPenney, streamlining campaign planning and tracking processes for enhanced client experience.
• Spearheaded onboarding for new clients, including Air France and Moderna, tailoring training materials to meet client-specific requirements and improve adoption, which led to a 30% faster platform integration process.

Greater New York City Area

• Supported media operations for Anheuser-Busch, overseeing campaign budgets totaling over $100MM+ and providing critical insights that informed strategic media placements across national and local channels.
• Maintained campaign data integrity using MediaTools, ensuring accurate reporting and analysis, which contributed to improved budget forecasting and streamlined decision-making for clients.
• Awarded the quarterly "Rockstar Award" for outstanding client support and performance excellence.
• Organized company service events, i.e., arranged and led a team of 15 to visit a local transitional family shelter to provide food, toys and games for the children living there

Greater New York City Area

• Assisted in the execution of national TV and radio campaigns for high-profile clients (e.g., Chrysler, Coca-Cola, BMW), ensuring seamless coordination and media buying efficiency.
• Acted as the primary liaison between clients and stations, analyzing post data to monitor and optimize network schedules and performance.

• Filmed and edited promotional content for Rutgers University using Canon DSLR cameras with interchangeable lenses, rigging equipment and microphones.
• Responsible for the marketing and promotion of Rutgers University events, organizations and highlights.

• Managed the Phi Mu Website, YouTube channel and all organization’s social media accounts.
• Photographer and videographer for all philanthropy, social, and academic events.
• Created short films for organization, including a recruitment video that has over 4,000 views.

• Manager of all organization’s social media accounts including-Facebook, Instagram, Twitter, and Snapchat.
• Drafted countless marketing posts including Facebook event pages, statuses, and designed flyers.
• Marketed over 150 events by updating the social media pages while also taking photos and videos while the event is happening. Providing live updates to followers.
• Gained thousands of new “likes” and followers” for the social media pages by in person marketing.

• Coordinated over 150 events that appealed to the diverse student body of Rutgers University. Designed and managed 26 of said events.
• Organized and managed the Zimmerli Art Museum Masquerade Ball, which sold $10,000 in ticket revenue and had 400 guests in attendance.
• Worked as a hospitality specialist assisting celebrities such as George Takei and Daymond John.
• Worked as liaison between entertainment companies, caterers and other Rutgers organizations.

Greater New York City Area

• Oversaw and managed several marketing and sales campaigns with a variety of different companies such as Sonic, Taco Bell, and Pepsi.
• Attended weekly meetings discussing storyboards, plans of action and next steps for ongoing projects.
• Assisted on voice-over shoots for commercials and TV spots.

Smithtown, New York

• Provided strong administrative support to the Project Office Manager.
• Responsible for making appointments and answering phone calls for all sales personnel.
• Organized and filed purchase orders and invoices for Accounts Receivable.
• Assisted billing department as needed, such as invoice processing.