Erica Lawrence Email & Phone Number

Boston, Massachusetts, United States

Norwood, Massachusetts

-Created & executed go-to-market strategy for all new low force electromechanical testing systems (3400 and 6800 Series) serving biomedical, automotive, raw material, and electronics industries. -Performed voice of customer to identify key customer pain points and usability testing to test product features to address them-Worked with mechanical, software, electrical, and firmware engineering to implement industry leading features-Lead a post-launch success team monitoring & responding to key product performance metrics such as customer feedback, sales, discounts, bugs, and quality issues-Created external-facing collateral such as brochures, videos, and product web pages -Created internal-facing collateral such as support tools, training content, competitive comparisons, and demo videos for the sales & service organizations

Norwood, Ma

I work to leverage first-hand understanding of customer needs, product and applications expertise, excellent communication skills and leadership instincts at all times to drive activities and decisions that maintain Instron’s position in the market as a premium supplier of materials testing equipment and the highest level of customer satisfaction. • Develop and mentor a team of applications engineers to their highest potential and as future leaders in the organization• Manage the daily operations and activities of the Instron Demonstration Laboratory, including scheduling of customer and field applications test requests and customer demonstrations• Supports ongoing order pursuit by providing customized testing solutions and configuration recommendations for specific customer applications• Oversee the Machine Order Review Process and implement necessary corrective actions when necessary• Participates in training of sales, service, and support staff on use of products to fulfill customer needs• Assists in the production of sales tools such as application books, presentations, seminar/webinar content and product videos in accordance with ongoing marketing campaigns• Works with Product Management Team to identify and document competitive advantages in specific application and market niches• Assist Product Management Team with voice of the customer and market research studies as required• Participate in the development of requirements and usability studies, in new product development efforts

Norwood, Ma

-Provide support to external sales, including equipment configuration and margin analysis-Determine best testing practices and equipment recommendations to meet customers' applications needs-Generate technical marketing content and sales tools

Cambridge, Ma

Waltham, Ma

-Develop and perform testing procedures in accordance with ASTM and AASHTO standards-Supervise and train laboratory technicians on new and existing testing procedures-Primary laboratory engineer for testing on FTIR, DSC, TGA, and XRD-Create and maintain database for all standard testing procedures and documentation-Represent the laboratory in audits in accordance with ISO 17025, ASTM C 1077, and AASHTO R 18-Responsible for maintaining all certifications and accreditations

Boston, Ma

- Acquired fluorescence and absorbance data to determine the quenching effects of papaverine on bovine serum albumin at various temperatures- Performed van’t Hoff and Scatchard analyses using fluorescence and concentration data to obtain quenching and binding constants- Determined uncertainty values for all calculations and trends throughout analysis- Maintained lab notebook and organized Excel spreadsheets for further interpretation of data and for future publication by supervisor

Fiskeville, Ri

- Independently designed and conducted experiments to test and update current coating formulations for paper, films, and plastics- Monitored coat weight, density, surface tension, viscosity of all products for bench and production scale- Determined effects on coatings and media from changes time, light, pH, and solvent- Worked to develop a new product for use in battery-operated medical devices- Performed quality control and printing tests for various media- Oversaw and participated in pilot coater and production processes- Presented weekly findings to supervisor in written reports and meetings and presented a summary of work to the entire staff- Prepared and organized the lab for ISO recertification