Erica Cramer Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Consults with up to 30 different Salesforce client teams every month on Marketing Cloud feature adoption and technical best practices. Experience working Accelerator Delivery Requests, Customer Success Requests, and Accelerator Webinars.• Discover underlying needs and build fast rapport to drive customer enablement and product recommendations while maintaining some of the highest Customer Satisfaction scores for every engagement across all teams (4.88/5.0 in FY21)• Elected from upper management as a Marketing Cloud Champion to act as a subject matter expert for deliveries, scaling training efforts, mentoring/enabling new Guides, and providing technical expertise• Deliver scoped consulting engagements communicating risks, opportunities, and technical recommendations to customers including RCG, Financial Services, Healthcare, Education, and Non-Profit verticals, closing over 200 cases in FY21• Special projects: Setting Up Service Cloud video, accelerator content refreshes, developing MC product learning paths

San Francisco, California, Us

Indianapolis, In, Us

Co-manage the entire client portfolio to provide guidance and training for strategic development and software implementation, develop tutorials and workshops, and build customer relationships.• Developed an onboarding training process (including workshops and collateral resources) that successfully delivered a strong 90% retention rate among clients who completed the process• Revamped the product feature release communications to stakeholders, developing customer-focused training and innovative materials that resulted in nearly 100% client utilization• Led a client audit to analyze User Interface (UI)/User Experience (UX), product usage and value to identify key areas of improvement, and created new training materials to prioritize the ROI product roadmap and increase product value

Indianapolis, In, Us

A highly selective (4% acceptance) non-profit developing the next generation of Indianapolis business leaders by matching graduating college seniors with full-time employment and providing the Fellows with a challenging, instructive experience for two years.Director of Marketing (Elected Position Reporting to the Board of Directors) Spring 2016 – April 2017Lead strategic planning, branding and marketing efforts with a $33,000 budget spanning all internal and external initiatives• Identified and executed a complete website refresh, including all content, visual and recruitment collateral, resulting in a 100% increase in website page views• Designed and managed a multimedia recruitment strategy across 20+ college campuses that increased total annual applicants by 35% versus the previous year, the largest applicant pool in the history of the organization

Oxford, Oh, Us

• Lead prospective students and their families around campus while providing information about Miami University • Answer questions about the university and its facilities

Oxford, Oh, Us

• Teach, lead and personally instruct a cohort of 18 students to improve their writing and communication skills • Assist the professor in proctoring student group discussions and encouraging critical thinking to achieve learning objectives • Grade and keep performance records for my cohort of students, providing them with frequent, personalized feedback

Oxford, Oh, Us

• Recruited, hired and supervised 24 Student Orientation Undergraduate Leaders (SOULs)• Revamped the recruitment process to hire SOULs, resulting in higher quality applicants in academics/leadership• Developed a two-week training program for SOULs with over 40 campus offices and partners• Mentored six of the 20 SOULs and guided experiences through goal setting• Addressed 4,000 incoming first-year students attending orientation

Oxford, Oh, Us

• Selected from 150 applicants to be one of 20 students who guides families through orientation• Facilitated discussions among small groups with over 100 first year students to achieve specific learning outcomes• Wrote and performed vignettes related to diversity, adjustment, and personal and social responsibility

• Chosen to compete in a highly selective program to develop strategic and creative branding solutions for Taco Bell• Conducting market research on the quick service restaurant industry to discover patterns and trends• Developing a comprehensive campaign to promote the brand, increase awareness and support engagement

• Develop a strategy based on observations and insights in order to increase Chinese tourism to the Chicago area. • Presented our insights to the president of Foote, Cone & Belding Chicago as well as to the Choose Chicago initiative team

• Designed a re-branding strategy for the start-up company Merit Clothiers• Developed new products, pricing strategies and digital branding strategies in order to better target the company's target market and to receive more exposure

Minneapolis, Minnesota, Us

• Delivered a program to address strategies for picking, training and maintaining a cohesive orientation leadership team• Addressed proactive steps to developing individual strengths on a team using the tenets of self-authorship

• Selected as one of two teams to be submitted to compete nationally, representing Miami University• Designed, implemented and evaluated a comprehensive public relations campaign for the company Popmoney

• Developed and proposed winning plan to market to alumni relations groups to utilize the distillery for trips• Researched and evaluated strategic marketing strategies to increase visitors to the company's craft distillery• Managed a $20,000 budged distributed by the company to implement the marketing campaign

Bachelor Of Arts (Ba), Strategic Communication

Education record