Senior Research Executive At Nielsen(Retired) -- President At Eric Adler Research -- Concurrent At
CurrentThe Nielsen Company--------------------------------In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.My team leverages Nielsen and Industry data bases to provide unique cross-platform and interdisciplinary analyses including Response Effects/Watch Effects, Target Models, et. al.------------------------------------- Eric Adler Research provides consulting services, intelligence, insight and innovative strategies to the television broadcast, cable, and associated media industries. Principal and Senior ConsultantI provide research services, business consultation, support, and training to networks, stations, and other media entities to increase effectiveness, performance, and profitability of the company. Clients include some of the “big 4” broadcast networks, and TV stations, Recent work included consulting with a major TV Network to oversee proof of concept and final software development and training for a large repository of Nielsen data in order to facilitate the creation of proprietary promotion optimization analyses which provided competitive advantage and saved several million dollars/yr.I provide:* Media Industry Expert Witness• Support sales and marketing efforts with unique research..* Explain Nielsen data, methodology, and technology to Management and IT personnel.* Training personnel on Nielsen data and calculations. * Check various media sources, ferret out stories and provide “one-sheeters” for sales/marketing.* Explain ratings; firefight problems* Represent clients at industry events and Nielsen meetings.* Assist in Nielsen contract negotiations * Nielsen Market Intelligence* Provide Nielsen/Media Research knowledge/advice to the investment community* Competitive analyses, Data mining
