Erica Franceschini Goldberg, Mba Email & Phone Number

New York, United States

I successfully manage numerous influencer marketing campaigns end-to-end simultaneously on behalf of my name-brand clients (Finance, Fashion, Hotel, Food Brands) with little assistance from senior management. I handle all day-to-day communications with clients, including daily status emails, hosting weekly status calls with relevant agendas and recap notes, and troubleshooting any issues that arise during the campaigns. I serve as the client's trusted go-to point of communication on new program developments, and work to provide recommendations on how to optimize and improve results while taking advantage of new marketing activities that align with client goals.I have experience managing influencer campaigns that focus enitely on digial social content (Instagram/TikTok), along with managing talent in preparation for and during live events on behalf of my clients. I work to research/pitch talent and influencers to my clients for their selection, and handle all talent/influencer pitching, negotiations, and in-campaign day-to-day management.On the agency side, I collaborate with various internal departments such as production, creative, and finance to execute successful campaigns. I assist on new business pitches both in a research and presenting role. I handle all influencer contracts, working alongside agency and talent legal teams to review all agreements and drafted influencer content and ensure they are legally compliant. I also draft scopes of work for new projects, ensuring that listed hours and rates align with campaign workloads and timelines.

New York, United States

Buffalo, New York, United States

Buffalo, Ny

Pleasantville, Ny

I began this position at the entry level as an Assisted Accounted Manager and was promoted to Account Manager within 18 months for exceptional time management skills, attention to detail, flexibility, independent motivation and client relations. Throughout my time I've gained experience in social media marketing/brand management, influencer marketing and public relations.Created social media content with custom photography monthly on Facebook, Instagram, Twitter and Pinterest and promoted content using Facebook Advertising, Instagram Ads, and Promoted Pins/Tweets. Successfully ran all influencer marketing campaigns from start to finish. Actively pitched and secured media placements while coordinating between media and brand experts.Coordinated daily with EVP of company to develop strategy and coordinate marketing and communication materials to promote my brands. Independently researched and presented different marketing platforms to higher executives and represented agency/brands at various events.

Syracuse, New York Area

Worked on a combination of long and short term projects that included writing media pitches, creating media lists, sending out press releases, creating editorial calendars, and writing stories for a specific advocacy and fundraising campaign.This was a for credit internship.

Syracuse, New York Area

At Syracuse Stage I created and managed an electric filing system for all of our news clips, wrote press releases, collected and edited cast biographies and head shots for the show program, cataloged guest comments for future press release use, managed the Syracuse Stage Pinterest account, and edited/formatted production handbooks.This was a paid internship.

Syracuse, New York Area

During my 2 years at IVMF I managed all 8 institute social media pages, wrote press releases, created an annual clip book of media coverage, edited research briefs and press releases, produced biographies of IVMF program graduates, kept inventory of all printed collateral in the office and additionally helped with organizational tasks around the office as needed.This was a paid internship.

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Professional Mba

Education record

Master Of Business Administration - Mba