Erica (Hawksworth) Morgan Email & Phone Number

- Contractor with the Federal Highway Administration's National Highway Institute- Contribute to impactful marketing initiatives that aim to educate and empower transportation professionals across the nation

Arlington, Virginia, United States

Achievement Highlights:- Secured coverage for clients in national news outlets, including The New York Times, Politico, USA Today, Fortune, and CNBC, and a podcast interview on Morning BrewResponsibilities:- Provided strategic guidance on a temporary basis to enhance clients’ brand visibility and position industry experts as thought leaders through targeted publicity initiatives- Identified newsworthy stories and trends for multiple higher education institutions, and pitched subject matter experts to press, resulting in top-tier media securements- Developed executive visibility strategies for a global government contractor specializing in technology, including the identification of LinkedIn, Op-Ed, interview, speaking, and award opportunities, and generated content for each

Falls Church, Virginia, United States

Achievement Highlights: - Worked with a firm vice president on developing a public relations strategy for an incoming client which adopted the recommendations- Wrote press releases and persuasive commentary pieces on behalf of thought-leaders spanning an array of industries - Ran in publications such as Stars and Stripes, Federal Times, Government Executive and SpaceNews- Secured a behind-the-scenes tour and Q&A at a Washington, D.C. news studio for the firm's summer internsResponsibilities: - Collaborated with a firm vice president and editor, account staff, and company executives to generate original writing in support of clients across a range of interests and specialties. - Mentored team members, provided guidance on strategic communication tactics, and edited pitches- Provided content for client onboarding, including key messaging documents, and conducted discovery interviews with identified spokespeople- Produced a range of written materials on tight deadlines, including Op-Eds, press releases, one-pagers and LinkedIn posts with graphics- Introduced editorial calendar templates to team members - Created an editorial calendar for a corporate client focused on thought-leadership positioning in the government space and drafted multiple monthly blog posts and bylined articles for publication

Fairfax, Va

Achievement Highlights:- Introduced a video strategy to the Northern Virginia Transportation Authority (NVTA)- Rewrote and updated the NVTA's Communication Plan- Created NVTA brand guidelines- Coordinated and ran quarterly meetings with public information officers across the Washington, D.C. area and in Richmond, VA - Increased the NVTA's Twitter followers by 222% and Facebook followers by 30% and introduced the creation of social media kits - Oversaw the development of five NVTA annual reports- Introduced virtual press briefings- Managed the multi-year public engagement and communications campaign for the NVTA's long-range transportation plan, while working with a consultant to enhance community engagementResponsibilities: - Oversaw the execution of all of the NVTA's strategic communications and marketing objectives- Communicated how taxpayer dollars are being allocated to advance multimodal transportation projects, totaling nearly $2.5 billion- Captured photos and videos, drafted scripts, and created graphics for digital content- Increased public engagement through social media and marketing strategies- Worked with the Commonwealth of Virginia on developing a communication plan, materials and website for a regional multimodal mobility program - Managed the NVTA's website content development and postings and regularly distributed newsletter correspondence- Worked with jurisdiction and agency partners to collaboratively cross-promote activities and programs- Developed media relations strategies and drafted thought-leadership content for the NVTA CEO and elected officials- Coordinated milestone event logistics and promotions with partners across the region- Developed and executed public comment strategies and created a plan and checklist for community feedback opportunities and logistics during public meetings - Created presentations for NVTA's CEO and Board Chair- Participated in numerous professional development and industry trends webinars

Washington, D.C.

Achievement Highlight:- Participated on the Public Relations Solutions Group which focused on designing a multi-channel communications campaign for the initiativeResponsibilities: - Worked with the Board of Trade during the development of a Greater Washington Smart Region Movement, or Connected DMV, to help make the Washington, D.C. Metro the leading digitally enabled region in the United States, while tackling the issues that are most relevant to stakeholders and keeping pace with the demands of growing populations- Collaborated with representatives and stakeholders from both the public and private sectors in Northern Virginia, Maryland and the District of Columbia

Arlington, Va

Achievement Highlight:- Increased awareness of specials and events across the community Responsibilities:- Oversaw social media strategies for Cafe Pizzaiolo Group's businesses (Cafe Pizzaiolo, Market 2 Market and St. Elmo's Coffee Pub) as part of a short-term community awareness campaign- Created editorial calendars and identified promotional opportunities- Created content for each business across social media platforms, including Facebook, Instagram and Twitter- Captured images for social media posts- Promoted events in advance and live - Oversaw media relations efforts

Alexandria, Va

Achievement Highlights:- Supported the firm’s CEO and a client at a brand storytelling event hosted at the United Nations, which included offering feedback to participants, creating marketing emails and producing content for social media- Created a year-long PR and marketing strategy for a financial technology event, which included website vendor management, a media relations and digital plan, and video strategy, including script development and shoot oversight- Created a quarterly review and goal-setting program for staff membersResponsibilities:- Set strategic direction and managed the firm’s accounts, retention and engagement efforts for clients- Worked in tandem with Epic's CEO to spearhead PR and marketing strategies for clients and the firm- Managed staff members to ensure they were meeting their goals and deadlines - Provided periodic reports to clients on account activities- Managed outside vendors and kept all parties involved on time and on budget- Created PR and marketing plans (including influencer engagement) and developed sponsorship and partnership strategies- Offered event promotion recommendations and assisted staff with execution- Worked with the firm’s CEO on new business proposals and presentations- Focused on executive visibility promotion for multiple CEOs and advised them on PR and marketing strategies- Worked in tandem with Epic's CEO to conduct media training and lead crisis communications campaigns- Oversaw video shoots and crafted scripts for digital marketing campaigns- Worked with consultants to create digital ads and video content- Created social media content and editorial calendars for multiple clients and created social media kits for amplified promotion of initiatives

Arlington, Va

Achievement Highlights:- Secured an in-person meeting with The Wall Street Journal Editorial Board on behalf of a higher education client- Secured a regular appearance for the firm's CEO on a Washington, D.C. morning news programResponsibilities:- Worked closely with clients as the account lead to identify goals, develop key messages and deliver results- Developed strategic communication plans and targeted publicity campaigns for clients representing various industries- Provided strategic counsel for team members and clients, including high-level executives- Oversaw brand strategy development and execution, including web content creation, creative counsel, social media plans, video and photo shoot coordination, and media relations- Worked closely with the firm's founder and CEO on media training clients- Implemented a public policy communication campaign, including event promotion, Op-Ed development and placement, think tank meeting coordination, and one-pager creation- Arranged publicity opportunities with print, online and broadcast media outlets on both national and local levels- Scheduled in-person meetings and briefings with publications such as the Washington Post, U.S. News & World Report and Washington Business Journal- Oversaw media relations strategies, including creating editorial calendars, pitching press and fostering relationships with reporters and producers, coordinating interviews, preparing spokespeople, developing talking points, and drafting press releases and media advisories- Drafted statements and letters to the editor and offered crisis management counsel- Managed social media development and influencer engagement- Live-tweeted from client and public policy events- Managed staff members to ensure goals and deadlines were being met- Conducted analysis to understand the client’s position in the marketplace- Secured media placements for the firm, prepared the CEO for interviews, and assisted with company announcements

Alexandria, Va

Achievement Highlights:- Built media relationships through in-person meetings, social media, email and phone calls, resulting in various press placements, such as USA Today, Los Angeles Times, Bloomberg BusinessWeek, CNBC, Fox News, and NPR- Secured on-the-ground interviews for clients awaiting United States Supreme Court decisions so they could provide expert insights- Developed robust PR plans with measured results, including securing in a one-year duration for George Mason University's law school: 243 print/online hits (plus more than 200 pickups of an AP story quoting an expert on an environmental issue); 9 television placements; 63 radio interviews; and 9 Op-EdsResponsibilities:- Coordinated public relations outreach and strategy for various clients while managing team members- Developed annual public relations and strategy plans for clients- Promoted and staffed events, coordinated interview opportunities, secured coverage, and live-tweeted- Identified topics and story ideas to pitch members of the media, secured interviews through personalized outreach, prepared experts for press opportunities, and drafted key messaging- Drafted campaign-specific strategy plans, byline articles, letters to the editor, and press kit content- Offered crisis communication support, including holding statements and messaging and securing coverage corrections- Monitored daily press and social media activity affecting clients and prepared reports- Promoted earnings results for a government contractor and prepared messaging for executives- Coordinated publicity campaigns for movies and secured interviews and reporter interest to attend nationwide screenings- Became familiar with different topics and industries, including entertainment, law, banking, and defense - Implemented a book promotion strategy for the CEO and president of a defense contractor, staffed a book signing event, drafted all communications, secured media interest, and wrote letters to the editor

Vienna, Va

Achievement Highlights:- Collaborated in the development and implementation of the Ringling Bros. CircusFit health and fitness program and teacher’s guide, including coordinating photo and video shoots, writing scripts and content for online lesson plans, obtaining input from educators, and creating a national event launch plan- Managed celebrity experience for the Los Angeles engagement and coordinated meet-and-greet opportunities- Advised on public relations strategies for publicists in more than 100 cities nationwideResponsibilities: - Worked with a national public relations agency on creating a PR strategy for each Ringling Bros. and Barnum & Bailey touring show- Promoted the work and studies of the Center for Elephant Conservation- Created PR tools and materials utilized by the promoter field offices located across the country, including a publicist guide, online media guide, press releases and calendar listings- Managed the development of the PR section of the corporate website, Feldinc.com- Served as the Regional Public Relations Manager for the Gold Unit tour- Provided publicists with feedback on their plans so that the PR efforts were strategic and relayed key messages to the general public and media- Planned and facilitated national publicity opportunities with the media, such as Jimmy Kimmel Live - Coordinated media training for all three touring Ringling Bros. shows- Identified promotional opportunities to pitch press and created messaging provided to company executives, international performers, and production staff who participated in interviews- Increased the effectiveness of the annual PR budget by managing the media monitoring vendor and saving the company more than $10,000

Achievement Highlight: - Recruited the highest number of students from the assigned territory in the college’s historyResponsibilities: - Interviewed and recruited high school seniors from five states and worked with coaches of college athletic teams to help them achieve their recruitment and financial aid goals- Coordinated and staffed various events for prospective students- Oversaw work-study program students