Erica Jellerson Email & Phone Number

Chicago, Illinois, United States

Manage pre- and post-event logistics for high-visibility events in collaboration with the President of Events.

Advise nonprofit teams on organizational identity development, including branding and communications strategy. Past and current clients include FAIR Clinic at Lurie Children's Hospital of Chicago, Partnership for Resilience, Reimagine Justice Illinois, and Kevin Hines Brand.

Richmond, Virginia, United States

Develop and lead comprehensive communications strategy to end euthanasia resulting from economic hardship. Develop distinctive communications opportunities to increase pet parent, partner, and donor engagement. Created and produce ongoing free, virtual CAPpy Hour series to highlight the organization’s mission, provide pet-health-related resources, and build a support network for pet parents. Launched live Ask the Vets! series exclusive to pet parents and prospective and current donors. Craft relevant and timely campaigns to drive channel growth and enhance the organization’s credibility and visibility. Launched an awareness campaign focused on the impacts of economic euthanasia on pet parents, veterinary hospitals, veterinary staff burnout, and compassion fatigue to establish a sense of urgency for support, leading to 60% increase in number of first-time donors. Curated a campaign in collaboration with industry professionals to drive community awareness of the connection between economic euthanasia and veterinary suicide rates, resulting in a 528% increase in Instagram reach. Establish organization’s content calendar to build original content, including Facebook, Instagram, and LinkedIn posts, newsletters, and media. Exceeded projected 2023 KPIs with a 200% increase in Facebook followers and 65% increase in Instagram followers, utilizing analytics and KPIs to assess strategic impact. Developed newsletter cadence and voice to achieve 82% increase in newsletter subscribers and 49% average open rate. Write, edit, and disseminate press materials with placements secured in RIC Today, Style Weekly, DVM 360, WRIC Channel 8, Richmond Family Magazine, and others. Collaborate with PetVet Care Centers to develop and disseminate co-branded marketing materials to 80 partner hospitals to drive awareness of the organization’s mission. Plan and market pop-up pet food pantries in CA, SC, and VA, to expand access to pet food for low-income pet parents.

Chicago

Lead Communications Specialist - REACH Statewide Initiative Spearheaded writing and design of digital recruitment toolkit, presentations, one-pagers, press releases, talking points, scripts, and website content.Developed and managed brand guidelines to ensure alignment with the initiative’s anti-racist values, voice, and style.Amplified visual and written content for the REACH Learning and Resource Hub utilized by 10,000+ Illinois educators.Presented tactics and metrics to leadership team and regional and statewide partners, including the Illinois State Board of Education and Illinois Department of Public Health.Center for Childhood Resilience Communications SpecialistCreated and marketed original social media campaigns, including “COVID-19 Kids Chat Town Hall with Governor Pritzker,” the most watched Facebook Live in Lurie Children’s history, garnering 300,000 media impressions and Hospital-wide social media campaigns, including the inaugural Social Worker Appreciation Week Campaign, highlighting 60+ social workers from 5 departments.Partnered with local and national news outlets, including NPR, New York Times, Chicago Tribune, and NBC 5 Chicago, to amplify the Center’s reputation as an expert in childhood trauma, resilience, and trauma-responsive policies. Managed DEI language workgroup to restructure existing content with a renewed focus on human-centered, equity-based language for website content, one-pagers, grant proposals, and social media posts.Translated technical language into content targeted at funders and parent/caregiver audiences for website, social media, donor relations communications, and infographics.

Chicago

I worked with a small team from the organization’s inception to bring Youth Mental Health First Aid training to communities across the nation through unique digital marketing and signature events.Executed and managed a new strategy to place PROJECT 375 at the forefront of emerging mental health news, positioning us as a leader in the field by researching and curating the latest mental health news. Created over 2 million media impressions using co-branded social media content with the industry’s leading organizations. Created and updated official marketing and branding guidelines to ensure correct representation in local and national media coverage, as well as our own and other’s Facebook, Twitter, and Instagram. Raised $450,000 in event revenue through signature and external events in 2018, producing an 81% return on investment. Raised $300,000 through our signature event, Paddle Battle, where I led the efforts to increase revenue from $150,000 in 2017 to $300,000 in 2018. Raised $150,000 through Board Member fundraising initiatives (a total of 3 events hosted by 3 board members). Increased event attendance 100%, from 150 attendees to 300 attendees, at annual signature event from 2016 to 2017.

Chicago

Grew social media followers by an average increase of 20% per month through targeted campaigns. Earned over 10 million impressions through the execution of our national campaign with the NFL’s “My Cause, My Cleats” program. Generated original and secondary content for all social channels including Instagram, Facebook, Twitter and PROJECT375.org. United 6 of Chicago’s most prominent buildings to light up green for participation in our “Light Up the Night” campaign to spotlight Mental Health Awareness Week (Wrigley Building, Trump Tower, Tribune Building, Blue Cross Blue Shield Building, Chase Tower, and Water Tower Place). Raised $80,000 through Board Member fundraising initiatives (a total of 4 events hosted by 4 board members).

Chicago

I worked with the organization's founders and CEO to craft an internship program that would contribute to the organization's overall stigma reduction and fundraising goals.100% increase in social media followers across all social channels through unique social strategy. Raised $75,000 through our inaugural signature event, Paddle Battle. Grew website traffic by 15% per month by assisting in the copywriting of new site. Executed the launch of PROJECT 375’s social media channels. Increased cultivation of donors, small and large while marketing various events and activities hosted by the foundation. Designed PROJECT 375’s annual signature event, Paddle Battle, in which I was responsible for all event vendors, event COI’s, pre-and-post event logistics including invitations, sponsorship securement and on-site coordination.

Bachelor'S Degree, Public Relations And Advertising

Certificate, Branding

Education record