• Lead global strategic communications, PR, and events for Krause Group’s diverse portfolio of businesses across sectors including retail, transportation, soccer, wine, hospitality, real estate, and agriculture.• Report to C-Suite within matrixed organization. Serve as strategic bridge between C-Suite and business/functional leaders, ensuring cohesive communication across teams, managing the brand budget, overseeing a dynamic communications and events calendar, and tracking performance metrics to drive profitability and advance Krause Group’s vision. Oversee and direct work of team members, agencies, and contractors.• Support executive decision-making and communications by collaborating on key initiatives. Prepare impactful presentations and communication materials for internal and external channels.• Spearhead executive communications, including messaging, stakeholder briefs, speechwriting, emails, and more to reinforce strategic priorities, protect brand reputation, and drive business development. Guide government and community relations.• Lead media relations and crisis communications efforts across Iowa and Italy. Equip CEO and spokespersons with talking points. Serve as spokesperson when needed.• Led mergers & acquisitions communications strategy for sale of Kum & Go and Solar Transport, spearheading media relations, messaging, announcement and close events, and post-divestiture change management. • Co-led development and rollout of 2024 multilingual, GDPR-compliant Associate Voice Survey, providing actionable feedback for Grow People.• Co-created and led communications rollout of multilingual 2022 and 2023 CSR reports, focusing on sustainability, DEI, and community impact.• Oversee corporate events and third-party requests for Krause Group and Krause Gateway Center.• Collaborate with the Philanthropic Lead to promote a culture of philanthropy that enhances community partnerships and boosts associate morale.

• Supported strategic priorities of major multispecialty medical center in Central Iowa, overseeing planning and budgeting with CMO. • Partnered with C-Suite, HR, Operations, Compliance, and IT to spearhead communication strategy for Clinic, handling demands, unforeseen events, crises, policy and process changes, and transformation initiatives during a global pandemic. • Managed media relations, including editorial calendar development, pitching, interview coordination, spokesperson identification, media training, and creation of media-facing materials. • Led content strategy for development of videos, collateral, newsletters, website articles, intranet communications, and social media. Developed messaging and materials humanizing healthcare through storytelling and thought leadership.• Promoted culture and employee retention through internal communications, company meetings, and large-scale events. Supported recruitment in partnership with HR including ad campaigns, events, video storytelling, collateral needs, and swag.• Collaborated with physicians/med reps to produce patient webinars and events, using data to inform strategy and drive revenue. • Led corporate partnerships, sponsorships, and community giving strategy. Liaised with influencers and community leaders, managed contracts, and related events, and built expanded awareness through owned channels and earned exposure.• Partnered with Business Development team to increase participation in employer partnership and executive health programs. • Partnered with Foundation Board to oversee budget, drive fundraising and lead important initiatives, including annual gala.• Managed 3 direct reports on team of 8, reporting to CMO. • Utilized Asana, Salesforce Marketing Cloud, Sprout, WordPress, and other tools for work management and messaging deployment. Reported on spend and effectiveness, adapting strategies related to performance or priorities.

• Served on leadership, reporting to CEO. Aligned goals by planning and directing strategy for full-service brokerage, lending, and insurance partners. Operated under corporate structure of HomeServices of America, owned by Berkshire Hathaway Energy.• Led corporate marketing and communications, including branding, paid advertising, agent, foundation, and community engagement events and sponsorships. Also managed media relations, internal and external communications, content marketing, and provided counsel related to crisis and change management initiatives.• Managed budget and analyzed data to evolve recommended strategies and allocations.• Focused on relationship building to implement programming and influence decision-makers, including leadership, agent base, media, nonprofits, and vendor partners.• Leveraged technology such as website, CRM, apps, agent portal, and lead generation to drive superior buyer/seller experiences.• Managed and mentored team of 5 employees.

• Developed and project managed clients’ comprehensive B2B and B2C marketing and communications programs and campaigns for product launches, content marketing initiatives, brand building, and priority tradeshows/events. Incorporated paid media, social strategies, and digital marketing best practices. • Managed trade and consumer media relations, editorial calendars, pitching, list management, release creation and distribution, editor events/scheduling, media training, and more. • Led persona development, content strategy and content marketing (e-newsletters, social content, email marketing, YouTube show, video, listicles, technical articles) across trade and consumer market segments. • Provided counsel during evolving issues or crisis situations, resulting in production of planned responses and communication materials (e.g., social hacked, product recalls, EPA requirements, COVID impacts on supply chain and employee policies).• Built and managed relationships with corporate leadership, industry stakeholders, media, vendors, and brand advocates. Represented agency and clients at networking events and tradeshows to drive business growth and referrals.• Led influencer marketing programs, paid integrations, and sponsorship activations for welding brand primarily in auto, manufacturing, and motorsports segments. Collaborated with influencers to ensure authenticity in alignment with brand image and communications strategy.• Led clients’ annual strategic planning and budget development, collaborating with stakeholders to drive growth, and hit revenue goals. Demonstrated ROI through regular reporting and offered insights to drive improvement.• Co-managed internal agency communications and associate engagement. Supported long-range planning and thought leadership. • Managed hiring, coaching and development for team of 9 including content strategists/creators, email marketers, technical writers, and PR generalists. Directed staff allocations to client budgets.

Responsibilities were similar to the above but the director position required additional client and agency fiscal responsibilities related to revenue goals, campaign project management and staff utilization rates.

• Served as client relationship manager in development and execution of PR programs, campaigns, and content for clients in consumer, travel, healthcare, and financial sectors. Clients included Aviva USA, Clow Valve Company, Knapp Properties, First American Bank, Marketplace Events (e.g., Des Moines Home & Garden Show), and megabus.com.• Managed local and national media relations efforts, pitching, list management, media-material creation, storytelling, and tracking.• Coached spokespersons through media training and message development; serving as a spokesperson when needed.• Helped clients respond to and recover from crises including bus accidents/weather delays, product recalls and financial losses.• Led planning and onsite management for large-scale events including annual home & garden shows, groundbreakings, service launch/expansions across North America, and a World War II Honor Flight. • Managed launch activities and grassroots marketing, news conferences and media relations in major markets — working with government, travel & tourism, celebrity talent and transit authority to promote new low-cost bus service. • Supervised and trained junior staff.

• Harnessed consumers passion for sports and entertainment to feature global corporate brands (Shell Oil, Office Depot) through negotiation and implementation of high-powered NASCAR sponsorship activations in partnership with teams and celebrity drivers.• Drove business results through communications plans and programming for activations (Small Business of NASCAR, Gunk campaign, National Backpack Program, Harlequin speed dating event) at world-class sporting events, media relations pitching and placement (driver features, brand campaigns, show car program), and development of media-facing and program materials.• Developed proactive crisis communications plan and templates for use, if needed, related to at-track accidents or driver incidents. Supported client counsel and coordinated media inquiries and response to protect brand reputation.• Developed messaging, commercial scripts and speeches for corporate executives and sponsored athletes. • Trained and managed summer intern.

• Supported marketing communications during inaugural season at Iowa Speedway under direction of consultant Mike Beecher.• Efforts included media relations, pitching, coordination of announcements and press conferences, event planning, promotions and onsite support at race weekends and events.• Served as internship coordinator and supervisor of 4 interns. • This was a full-time seasonal position operating out of Des Moines and Newton.

• Attended daily editorial meetings to discuss story angles and outline assignments for evening newscasts. • Joined videographers on location and interviewed citizens for story development.• Helped to manage and track reporter and satellite truck location assignments while monitoring breaking news opportunities.