Erica Turner, Apr Email & Phone Number

Des Moines, IA, US

Des Moines, Iowa, US

• Lead global strategic communications, PR, and events for Krause Group’s diverse portfolio of businesses across sectors including retail, transportation, soccer, wine, hospitality, real estate, and agriculture.
• Report to C-Suite within matrixed organization. Serve as strategic bridge between C-Suite and business/functional leaders, ensuring cohesive communication across teams, managing the brand budget, overseeing a dynamic.
• Support executive decision-making and communications by collaborating on key initiatives. Prepare impactful presentations and communication materials for internal and external channels.
• Spearhead executive communications, including messaging, stakeholder briefs, speechwriting, emails, and more to reinforce strategic priorities, protect brand reputation, and drive business development. Guide government.
• Lead media relations and crisis communications efforts across Iowa and Italy. Equip CEO and spokespersons with talking points. Serve as spokesperson when needed.
• Led mergers & acquisitions communications strategy for sale of Kum & Go and Solar Transport, spearheading media relations, messaging, announcement and close events, and post-divestiture change management.

West Des Moines, IA, US

• Supported strategic priorities of major multispecialty medical center in Central Iowa, overseeing planning and budgeting with CMO.
• Partnered with C-Suite, HR, Operations, Compliance, and IT to spearhead communication strategy for Clinic, handling demands, unforeseen events, crises, policy and process changes, and transformation initiatives during.
• Managed media relations, including editorial calendar development, pitching, interview coordination, spokesperson identification, media training, and creation of media-facing materials.
• Led content strategy for development of videos, collateral, newsletters, website articles, intranet communications, and social media. Developed messaging and materials humanizing healthcare through storytelling and.
• Promoted culture and employee retention through internal communications, company meetings, and large-scale events. Supported recruitment in partnership with HR including ad campaigns, events, video storytelling.
• Collaborated with physicians/med reps to produce patient webinars and events, using data to inform strategy and drive revenue.

West Des Moines, IA, US

• Served on leadership, reporting to CEO. Aligned goals by planning and directing strategy for full-service brokerage, lending, and insurance partners. Operated under corporate structure of HomeServices of America, owned.
• Led corporate marketing and communications, including branding, paid advertising, agent, foundation, and community engagement events and sponsorships. Also managed media relations, internal and external communications.
• Managed budget and analyzed data to evolve recommended strategies and allocations.
• Focused on relationship building to implement programming and influence decision-makers, including leadership, agent base, media, nonprofits, and vendor partners.
• Leveraged technology such as website, CRM, apps, agent portal, and lead generation to drive superior buyer/seller experiences.
• Managed and mentored team of 5 employees.

Des Moines, IA, US

• Developed and project managed clients’ comprehensive B2B and B2C marketing and communications programs and campaigns for product launches, content marketing initiatives, brand building, and priority tradeshows/events..
• Managed trade and consumer media relations, editorial calendars, pitching, list management, release creation and distribution, editor events/scheduling, media training, and more.
• Led persona development, content strategy and content marketing (e-newsletters, social content, email marketing, YouTube show, video, listicles, technical articles) across trade and consumer market segments.
• Provided counsel during evolving issues or crisis situations, resulting in production of planned responses and communication materials (e.g., social hacked, product recalls, EPA requirements, COVID impacts on supply.
• Built and managed relationships with corporate leadership, industry stakeholders, media, vendors, and brand advocates. Represented agency and clients at networking events and tradeshows to drive business growth and.
• Led influencer marketing programs, paid integrations, and sponsorship activations for welding brand primarily in auto, manufacturing, and motorsports segments. Collaborated with influencers to ensure authenticity in.

Des Moines, IA, US

Responsibilities were similar to the above but the director position required additional client and agency fiscal responsibilities related to revenue goals, campaign project management and staff utilization rates.

Des Moines, Iowa, US

• Served as client relationship manager in development and execution of PR programs, campaigns, and content for clients in consumer, travel, healthcare, and financial sectors. Clients included Aviva USA, Clow Valve.
• Managed local and national media relations efforts, pitching, list management, media-material creation, storytelling, and tracking.
• Coached spokespersons through media training and message development; serving as a spokesperson when needed.
• Helped clients respond to and recover from crises including bus accidents/weather delays, product recalls and financial losses.
• Led planning and onsite management for large-scale events including annual home & garden shows, groundbreakings, service launch/expansions across North America, and a World War II Honor Flight.
• Managed launch activities and grassroots marketing, news conferences and media relations in major markets — working with government, travel & tourism, celebrity talent and transit authority to promote new low-cost bus.

New York, NY, US

• Harnessed consumers passion for sports and entertainment to feature global corporate brands (Shell Oil, Office Depot) through negotiation and implementation of high-powered NASCAR sponsorship activations in partnership.
• Drove business results through communications plans and programming for activations (Small Business of NASCAR, Gunk campaign, National Backpack Program, Harlequin speed dating event) at world-class sporting events.
• Developed proactive crisis communications plan and templates for use, if needed, related to at-track accidents or driver incidents. Supported client counsel and coordinated media inquiries and response to protect brand.
• Developed messaging, commercial scripts and speeches for corporate executives and sponsored athletes.
• Trained and managed summer intern.

• Supported marketing communications during inaugural season at Iowa Speedway under direction of consultant Mike Beecher.
• Efforts included media relations, pitching, coordination of announcements and press conferences, event planning, promotions and onsite support at race weekends and events.
• Served as internship coordinator and supervisor of 4 interns.
• This was a full-time seasonal position operating out of Des Moines and Newton.

• Attended daily editorial meetings to discuss story angles and outline assignments for evening newscasts.
• Joined videographers on location and interviewed citizens for story development.
• Helped to manage and track reporter and satellite truck location assignments while monitoring breaking news opportunities.