Responsible for:• Working with internal and external partners to deliver impactful, compliant digital content for acquisition and educational websites, social media sites and email campaigns.• Copywriting, proofreading and user testing of web content, email campaigns and internal communications.• Analyzing and encorporating web metrics and consumer feedback to improve user experiences and communications targeting.

Responsible for:• Managing and distributing email campaigns/projects.• Consulting with project teams to research and recommend email campaign tools to clients.

Responsible for:• Managing end-to-end online and digital Marketing campaigns: project planning; managing of resources; high-level Web editing and copywriting; coordinating graphics and back-end developmental needs; managing end-to-end email campaigns; researching and recommending eMarketing tools and software. • Driving Web Marketing efforts: maintaining websites/pages for all business lines; managing PPC, Web analytics and email marketing vendors.

Responsible for: • Creating, writing, producing and managing multichannel marketing materials.• Maintaining and reporting market data.• Serving as point-of-contact for clients.