Erica Smith Email & Phone Number

Geneseo, Il, Us

Macomb, Il

- Creates and develops promotional material, including brochures, mailers, flyers, press releases, web and social media postsin support of hospital services, events, programs and initiatives- Lead and deliver employee communication initiatives - Engage and coordinate employee involvement in public-facing events and opportunities - Develop collateral material and help facilitate the employee wellness program - Coordinates brand building programs such as Adopt A Classroom, Youth Leadership Organization, Seniors Day and donordevelopment events- Owns the entire social media process, from authoring effective content and monitoring each account to ensure a positive online presence- Serves as the primary copy editor for any public-facing material and department publications- Maintains and develops organization-wide website content, ensuring information is accurate and current- Pioneered the organization’s presence in digital advertising, primarily utilizing Google Ads- Provide direction and editorial support in commercial shoots and radio reads

Indianapolis, Indiana Area

• Created and executed quarterly employee engagement initiatives from start to finish, including logistics and internal communication campaigns surrounding the events, both locally and nationwide • Authored field communication for special projects and events while serving as the point of contact for questions and follow up• Ensured compliance and attainment of project goals and objectives in a timely manner by developing and implementing detailed work plans as well as establishing and maintaining a schedule for field communication• Maintain content and appearance of employee portal• Originated, planned and executed alumni events and initiatives including a website re-design, creation of an eNewsletter campaign and an alumni chapter system• Established and built relationships with a wide range of external audiences and maintained regular communication via direct contact, email blasts, web pages, and digital publications with a goal of promoting events and activities to increase overall participation• Took charge of administrative needs, including budgetary tasks, surrounding external events and projects• Managed corporate events on a national basis, planning meetings for groups of 15-500• Owned the entire social media process, including: navigating a review process, determining content and fielding communication from the online community for platforms such as Facebook, Twitter, Instagram and LinkedIn

• Provided exceptional customer service in support of a global company servicing all facilities • Practiced expert problem-solving skills for matters ranging from move requests, software issues or hardware repair, solving problems via phone call or routing calls correctly• Maintained databases of information in a mass ticketing system• Demonstrated proficiency in all Office Suite programs, including use of programs, installs and troubleshooting

Provided excellent secretarial support to the administration and staff of a critical care unit• Practiced daily patient rounding to ensure best patient care• Managed charges and credits, unit supplies, patient censuses and inventory of clinical supplies

Updated website material for the Children’s Hospital of Illinois• Crafted new sections specializing in Patients & Families, About Us & History and Discharge & Home Care• Researched and validated new content as well as adapted medical terminology to be user-friendly

Develop content for online marketing by interviewing students, alumni and faculty to be featured inwebsite profiles• Assemble media advisory packets for campus events, providing media representatives with facts and detailsabout the subject, as well as a detailed itinerary for their participation• Assist creative services with various office projects• Archive Eureka College related news stories for future reference in marketing initiatives• Process and analyze New Student Marketing Surveys to collect data about current marketing strategies

Organize and lead efforts to carry out a one-day service project in which students assist community members inrequested jobs• Serve as a contact to the community in gathering information and answering questions• Direct all publicity efforts

Co-wrote the constitution for the new campus organization

Negotiated contracts with speakers• Coordinated speaking events for the campus and community• Conducted all publicity effortsHonorsCommunication Award, 2012 | Senior of the Year, 2012

Effectively pitched news stories and events to media outlets• Configured and maintained major social media campaigns while implementing new media resources• Crafted press releases in English and Spanish to inform the public of upcoming events• Conducted and recorded inventory of supplies and donations for all events, prior to and after each event• Coordinated and executed a children’s program for approximately 400 childrenService and Leadership ActivitiesChairperson, Maroon and Golden Rule

Bachelor Of Arts Degree, Communication And Spanish

Selected as Durward Sandifer Fellow based on excellence in academics, leadership and service

Education record