Erica Perry Email & Phone Number

• Supporting brand strategy for venture-backed consumer startup, including competitive analysis, positioning strategy, and category research• Providing content marketing for financial services company: creating compelling, SEO-optimized long-form content• Copywriting and marketing support for digital media company

• Lead end-to-end programming for Adweek events (speaker curation, content definition, project oversight) • Oversaw cross-functional project management of events, serving as the hub of information for all event details and share with internal and external teams • Defined editorial themes and establish topics for in-person and virtual events • Secured and program senior executives and thought leaders in media, marketing and tech • In conjunction with the managing editor, organized and executed on editorial coverage for events • Supported marketing efforts through content development • Moderated Adweek events and supported back-end production

• Editorial lead for Social Media Week (acquired by Adweek in Dec. 2020) website and emails reaching an audience of 200K professionals in the marketing and tech industry each week• Partner with CEO/Founder to define editorial themes and set brand voice for SMW across all touchpoints• Organize and execute on editorial coverage for Social Media Week conferences, including management of team of freelance contributors• Program senior-level marketers and thought leaders for Social Media Week conferences and SMW+ on-demand platform, with 20+ original series airing weekly• Develop interview questions for SMW conferences, podcasts, and digital content; moderate live chats during webcasts to drive community engagement• Research and develop long-form reports for brand content partners

• Managed accounts for healthcare, technology, and professional services clients• Key responsibilities include daily client interaction, media and analyst relations, writingand editing, database monitoring and tracking, media list preparation and maintenance,industry research, and media coverage review & analysis• Developed social media content for clients across Twitter and Instagram• Supported new business initiatives and marketing efforts on behalf of CXO corporate brand

Provided B2B content, marketing, and communications support to businesses in tech, media, and higher ed. including AND CO (acquired by Fiverr, Jan. 2018), Crowdcentric, and Suffolk University.Responsibilities included:• Content development (blog posts, email campaigns, social media, long-form)• Copyediting (grammar, proofing, SEO optimization) • Web content development, including copywriting for SEO • Social media copy development • Press coverage strategy & pitching• Media monitoring • Project management

Boston, Massachusetts

• Performed day-to-day components of internal communications programs on a company-wide,global basis to support cross-departmental collaboration, awareness and processes• Created global communications digest and intranet content that delivered key marketingoperations assets to consultancy• Drafted internal communications collateral for business functions (e.g., IT, HR, Marketing)• Liaised with diverse internal stakeholders (e.g. Marketing, IT, HR) to identifycommunication goals and translate them into creative content• Assisted in the development of company event communications, collateral, and presentations• Delivered internal communications analytics for performance improvement

• Developed content for Social Media Week blog (circulation = 120K globally); publishing 80+ articles on breaking news and trending topics in technology innovation & marketing used to drive interest in upcoming SMW conferences, top-performing articles received 500 to 1,000+ social media shares• Coordinated conference planning for Social Media Week NYC and LA events (speaker/session management)• Proofread & copyedited Social Media Week blog, newsletter & social media content• Supported team of five Crowdcentric staffers and executives

Chestnut Hill, Ma

• Supported general communications efforts for the University Mission & Ministry Service Center• Manage and update website content; lead research project to uncover best practices across peer institutions and implement recommendations into the redesign of relevant BC web properties• Developed email newsletters and communications by drafting copy and building HTML templates• Supported event coordination and communications with retreat and conference centers; liaise with administrators throughout the team to ensure appropriate webpage content• Supported general event and database management

Chestnut Hill, Ma

• Assisted in planning the 16th Annual Meeting of the Retirement Research Consortium, hosted by Boston College in 2014 at the National Press Club, Washington, DC. Core duties included editing and formatting conference collateral and sourcing quotes for printing, technology, and catering• Helped assemble quarterly reports (assisted in development of quarterly team reports, which outlined month-to-month progress in terms of published research)• Assisted Director of Operations in grant application process, which included fact-checking, revising, and formatting.• Edited and fact-checked various pieces of internal and external communications, including briefs, blog posts, email newsletters, and working papers• Supported Assistant Director of Graphic Design and Production in researching and tracking advertising rates and deadlines for annual Sandell Grant Program and Dissertation Fellowship Program• Publication readiness responsibilities for the book, Falling Short: The Coming Retirement Crisis and What to Do About It, by Charles D. Ellis, Alicia H. Munnell, and Andrew D. Eschtruth (staff and colleague of the BC Retirement Research Center)

Chestnut Hill, Ma

Sports Editor (2013-2015); Sports Staff (2012-2013). Lead a team of three staff members for the award winning Sub Turri publication. Responsibilities included designing the initial page layouts for my section, assigning pages with their deadlines to the members of the staff, and copyediting them upon completion. Additional responsibilities included holding office hours for two hours per week allowing the staff a chance to talk with me one-on-one if they had questions or needed to discuss the overall progress of their pages. I was also obligated to meet with the junior editor and chief and senior editor in chief with my co-editors once per week.