Erica Smith

Erica Smith Email and Phone Number

Senior Manager, Growth Marketing and PLG @ Salesforce
San Francisco, CA, US
Erica Smith's Location
San Francisco, California, United States, United States
Erica Smith's Contact Details

Erica Smith work email

Erica Smith personal email

n/a
About Erica Smith

Erica Smith is a Senior Manager, Growth Marketing and PLG at Salesforce. She possess expertise in product marketing, salesforce.com, social media, product management, marketing and 17 more skills. She is proficient in Spanish and Italian. Colleagues describe her as "Erica and I worked together for over three years at DocuSign. She is an expert in product-led growth marketing and I have been fortunate to see her make an impact on countless initiatives. She has a unique balance of passion, strong work ethic, and subject matter expertise that makes her stand out as a leader across the organization and a mentor to me. Erica has driven substantial revenue across new customer acquisition and expansion of existing customers by launching new and optimizing existing marketing efforts. Her work has also been tied closely to product to launch GTM at scale or ideate on new product launches. Erica is extremely skilled at developing deep cross-functional relationships and aligning the team toward success. I eagerly look forward to our next opportunity to work together."

Erica Smith's Current Company Details
Salesforce

Salesforce

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Senior Manager, Growth Marketing and PLG
San Francisco, CA, US
Website:
salesforce.com
Employees:
83776
Erica Smith Work Experience Details
  • Salesforce
    Senior Manager, Growth Marketing And Plg
    Salesforce
    San Francisco, Ca, Us
  • Docusign
    Sr. Growth Manager, New Revenue
    Docusign Dec 2024 - Present
    San Francisco, Ca, Us
  • Docusign
    Sr. Growth Marketing Manager
    Docusign Jan 2023 - Dec 2024
    San Francisco, Ca, Us
    The Digital Business Team Team at DocuSign is responsible for the acquisition and retention of individual professionals and small businesses who purchase their subscriptions over self-service channels such as Web e-commerce or mobile in-app.
  • Docusign
    Digital Marketing Manager
    Docusign Feb 2022 - Jan 2023
    San Francisco, Ca, Us
  • Docusign
    Digital Marketing Specialist
    Docusign Feb 2021 - Jan 2022
    San Francisco, Ca, Us
  • Docusign
    Digital Marketing Specialist - Contract
    Docusign Jun 2020 - Jan 2021
    San Francisco, Ca, Us
  • Sephora
    Program Manager
    Sephora Apr 2019 - Jun 2020
    Neuilly Sur Seine, Ile De France, Fr
  • Sephora
    Associate Program Manager
    Sephora Nov 2018 - Apr 2019
    Neuilly Sur Seine, Ile De France, Fr
    -Manages end-to-end omni-channel marketing programs, across online and offline channels-Creates and publishes comprehensive schedules and sets interim milestone meetings, integrating traditional and digital media touch-points in the process-Fosters partnerships with cross-functional marketing teams to clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle-Closely partners upstream during strategic development with Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met-Manages laterally with creative &/or agency partners on timely execution of all assets, inclusive of all derivatives, versions, and translations-Manages day-to-day tasks of program planning and execution-Monitors and advocates process; identifies gaps/improvements to work more efficiently
  • Vionic Group
    Marketing Specialist
    Vionic Group Aug 2018 - Nov 2018
    San Rafael, Ca, Us
    -Facilitates all incoming project briefs and creative briefs through Basecamp and creates appropriate timelines and deadlines.-Collaborates with ecommerce, social, product and international teams to craft on-brand marketing content.-Manager of product photography production & other marketing assets such as videos & sales tools.-Conceptualizes new point of purchase visuals, new art direction for seasonal photography and strategy for seasonal campaigns and influencers.
  • Vionic Group
    Marketing Coordinator
    Vionic Group Aug 2017 - Aug 2018
    San Rafael, Ca, Us
    - Works with outside agency resource(s) to coordinate brand advertising placement- Works with product team on new product line samples- Manages and coordinates the production of product photography- Works with internal resources on creative, content, digital needs and operations teams- Trade Show and event coordinator - Project Manager- Assistant to Retail Marketing Manager with seasonal collateral and promotions- Market/Industry researcher
  • Docusign
    Product Marketing
    Docusign Aug 2013 - Sep 2015
    San Francisco, Ca, Us
    - Collaborate with Partner Marketing Team & Partners to execute & support go to market activities- Craft marketing content such as creative assets, sales tools, emails, & messaging documents- Create, track, & analyze results of marketing programs & partnerships- Create, collaborate, & execute Nurture Campaigns in support of partnerships- Assist in Field Marketing events & event planning: trade shows, sponsorships, marketing events- Create PowerPoint presentations for internal & external training / educational learning- Experience in Industry Marketing & Executive Council planning, strategy, and execution- Deep knowledge of Microsoft & Office 365, Salesforce, SAP, and Google

Erica Smith Skills

Product Marketing Salesforce.com Social Media Product Management Marketing Social Media Marketing Demand Generation Competitive Analysis Powerpoint Marketing Communications Sales Microsoft Office Social Networking Microsoft Excel Leadership Event Planning Microsoft Word Customer Service Facebook Microsoft Powerpoint Retail Program Management

Erica Smith Education Details

  • University Of California, Berkeley
    University Of California, Berkeley

Frequently Asked Questions about Erica Smith

What company does Erica Smith work for?

Erica Smith works for Salesforce

What is Erica Smith's role at the current company?

Erica Smith's current role is Senior Manager, Growth Marketing and PLG.

What is Erica Smith's email address?

Erica Smith's email address is er****@****ign.com

What schools did Erica Smith attend?

Erica Smith attended University Of California, Berkeley.

What skills is Erica Smith known for?

Erica Smith has skills like Product Marketing, Salesforce.com, Social Media, Product Management, Marketing, Social Media Marketing, Demand Generation, Competitive Analysis, Powerpoint, Marketing Communications, Sales, Microsoft Office.

Who are Erica Smith's colleagues?

Erica Smith's colleagues are Karen Milne, Saniya Anjum, Andrea Kareh, Parker Blackburn, Emily Crosbee, Ganesh Tiwari, Ali Hassan.

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