Erica Boznanski Email & Phone Number

Corte Madera, Ca, Us

San Francisco Bay Area

Expertise: Ability to provide media and communications expertise with unique 360 degree strategic marketing perspective that spans ad agency, client side, creative, PR, consumer insight teams and media publishers. Services include but not limited to: target audience development, brand development and positioning, media research, driving campaign strategies, planning and buying in multiple media channels, campaign management, agency audits, search, campaign performance measurement, agency transitions, agency account lead, ecommerce, brand development, education on emerging technologies, advanced analytics solutionsClients: Big Brothers Big Sisters Bay Area, Clorox, zTailors, George Zimmer, Apollo Education Group, Ubisoft, AirBNB, Skype, PlayStation, NRG, O'Neill Vintners and Distillers, Line 39, Day Owl Rose, Method Home, AAA, GIG, Cartelligent, KeyMeAgencies: Apollo Partners, MUHTAYZIK-HOFFER, Carat, Pereira O’Dell, Cello Partners, Butler Shine and Stern

San Francisco Bay Area

EXPERTISE: Demonstrate a brand’s personality and purpose through integrated creative and media go-to-market strategy. Validate the brand’s mission through shared values based content marketing in deep partnership with premiere media brands.While at Apollo, I lead, designed and managed custom multi-media platforms with premiere brands like The New York Times, The New Yorker, Vanity Fair, Huffington Post, Atlantic, Discovery, National Journal, GOOD, and Chronicle of Higher Education growing positive brand perception on average by 15.7% and favorability by 12%. I also created campaign, media, and messaging strategy for all UOPX advertising efforts, working closely with media and creative agencies to manage audience research, asset production, creative reviews, legal substantiation, and internal and external campaign roll outs.I also pioneered a test with Nielsen IRI to measure impact of TV on phoenix.edu resulting in measured 27% traffic lift from TV as well as leverage the econometric modeling to quantify impact of UOPX brand advertising on student enrollment as well as optimize media spend across channels resulting in million dollar savings.

San Francisco Bay Area

Focusing on partnership marketing, I conceived, planned and launched an education community hub with GOOD activating over 200,000 votes for most innovative teachers, sending winning teacher to meet President Obama and the First Lady which generated100 million+ earned media impressions. I also managed the first TV and digital upfront buys for UOPX receiving $4+ millions of media savings on an annual basis and partnered with research team to institute creative testing as well as evolve brand tracker to mirror campaign messaging.

Successfully managed and launched successive rounds of national television “I am a Phoenix” campaign, activating the authentic community of UOPX students and faculty and creating a 10% lift in brand understanding. I initiated and designed engagement measurement indexes and weighting to quantify ROI by engagement metrics.I also, negotiated and delivered savings with media and creative agency partners on annual retainer contracts.

EXPERTISE: Identify and articulate consumer behaviors to influence creative strategies leading to multimedia campaigns that deliver engagement and dialogue with the targeted audienceCLIENT BASE: Adobe, Hyundai, Denny’s, Dickies, GE, new business pitchesWhile I was at Goodby, Silverstein and Partners, I led the Adobe media business, managing 10 different daily client contacts, overseeing an average of 13 simultaneously live campaigns, and directly managed an agency team of 5. I also audited Adobe’s multi-million media work flow to determine appropriate staffing models to grow with the business, and I hired, trained, and mentored the required talent for the account while growing the Adobe business for the agency.I also built analytic practices from scratch that correlated Doubleclick and Omniture data and exceeded industry standards for the Adobe business as well as redesigning all interactive practices for Adobe resulting in 52% faster time to campaign implementation.

EXPERTISE: Managing strategic award winning campaigns that provide solutions delivering results for clients on both a domestic and global scaleCLIENT BASE: Visa, Comcast, Coca-Cola, Smirnoff, Target, US Postal, Method, Palm, Current TV, KajeetWhile at AKQA, I managed more than $25 million in digital marketing budget for multiple clients. I oversaw a planning team for Visa Small Business multi-million initiatives resulting in an award winning campaign as well and proving brand lift and favorability for the brand. I also helped developed Target’s Back to College campaign resulting in one of its most successful and active Facebook custom groups. I was awarded the prestigious 2007 OMMA Rising Star award.

EXPERTISE: Developing and executing branding campaigns, Rich Media technology, direct response campaignsCLIENT BASE: 20th Century Fox Theatrical, Sprint PCS, Washington Mutual, Virgin MobilePOSITIONS HELD: Media Supervisor – March ’06 to June ’06; Senior Media Planner – July ’05 to February ’06; Media Planner – May ’04 to June ’05; Associate Planner – October ’03 to May ’04While at Organic, I earned three promotions as well as a nomination for the 2006 OMMA Rising Star award in less than three years. I was the media lead on 20th Century Fox Theatrical and executed award winning campaigns. I also developed, maintained and cultivated excellent working relationships between clients and vendors resulting in negotiated campaign media savings of 23% as well as securing first time media opportunities.

Bachelor Of Science, Marketing

Activities and Societies: National Honors Society of Collegiate Scholars – Graduated Magna Cum Lade

Bachelor Of Science (Bs), Marketing And Communications