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Strategic executive leader with expertise in all facets of digital and social media marketing, I have proven my success by achieving significant revenue and traffic gains through carefully planned and executed digital marketing campaigns.I have combined my recognized strategic talent with team and operations leadership to helm the success of a new platform, leading development from the ground up by implementing process excellence and motivating on-site and off-shore teams to achieve revenue and traffic targets.Specialties: Lead Gen - Campaign Management - Analytics - Lead Scoring - Lead Nurturing - ROI Measurement - Pardot - Marketo - Silverpop - Salesforce.com - Marketing Operations - Email Marketing - Vendor Management - SEM - SEO - HTML/CSS - Wordpress - Drupal - Funnel Optimization - Budget Management - Content Strategy - Social Media - Google Analytics
Eda Consulting
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OwnerEda Consulting Jul 2019 - PresentLos Angeles, California, United States
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President & OwnerNuwire Investor 2013 - PresentSeattleAfter purchasing NuWire from Amplio, Guidant Financial’s parent company, I have continued to lead its strategy and operation to achieve consistent revenue and traffic growth. I jump-started business development by creating and implementing an innovative business model based on low-cost, high-value user-generated content.Leveraging my background and expertise in marketing strategy and financial analysis, I have revitalized the brand and business operations to lay the foundation for sustainable growth and success.My achievements include the monetization of the site, which previously had limited revenue capacity, by designing a content engine to engage users in the development of original content.
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Digital Marketing ManagerGuidant Financial 2013 - Apr 2016BellevueDriving strategic marketing programs across digital channels, I consistently boost revenue, lead generation, and brand visibility with SEO, SEM and analytics-driven content. My role includes leadership on a cross-functional marketing team, accountability for marketing campaign spend/ROI, and continuous improvement through technological innovations, performance management, and metrics tracking.I have made several significant contributions to the website's success, including achieving exponential revenue growth by increasing total leads and opportunities by over 50% while improving conversion rates and sales lead capacity per head. -
Marketing Systems AnalystGuidant Financial 2011 - 2013BellevueI was promoted to spearhead the development and oversight of marketing systems to optimize company website, microsites, and brand content. In this role, I leveraged Marketo marketing automation testing, analytics, and SEO/SEM tools and best practices to achieve unprecedented traffic and revenue results, resulting in my eventual promotion to digital marketing manager.My key contributions include enhancing ROI visiblity with new reporting measures and raising campaign conversion by nearly 50% through innovative landing page tests and account optimizations.
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Marketing SpecialistGuidant Financial 2009 - 2011BellevueShifting from financial analysis and operations to a focus on marketing, I managed e-mail marketing strategy and microsite content to devise and deploy successful campaigns utilizing analytics, A/B testing, and related tools to optimize content.My successes include boosting website conversions by 70% by using Adobe Test & Target to effectively drive visitors to the content that most met their needs.
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Operations ManagerNuwire Investor 2007 - 2009BellevueBased on my success in previous roles for Guidant Financial, I was chosen to develop its sister company NuWire from the ground up by developing comprehensive business and content strategy.I guided a team of five staff writers and an offshore development team to architect, design, and develop the website, and I defined the site scope, brand image, and digital marketing strategy to exceed early success metrics.One of my key achievements was reaching an average of 125k+ unique visitors per month without spending a single dollar on marketing. This success was a result of grassroots marketing and SEO strategies, such as clever link bait content that led to links on high-profile sites like yale.edu.
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Financial AnalystGuidant Financial Group 2005 - 2007In my first role with Guidant, I developed business-critical financial reporting for the executive team and board members.
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Investment Analyst & Real Estate AgentEq Estate Brokers 2002 - 2005BellevueFully licensed real estate agent. Specialized in working with investors to locate, analyze & acquire profitable real estate investment opportunities.
Eric Ames Skills
Eric Ames Education Details
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Magna Cum Laude
Frequently Asked Questions about Eric Ames
What company does Eric Ames work for?
Eric Ames works for Eda Consulting
What is Eric Ames's role at the current company?
Eric Ames's current role is Digital Marketing Strategy | Content Optimization | Lead & Revenue Growth.
What is Eric Ames's email address?
Eric Ames's email address is er****@****ial.com
What is Eric Ames's direct phone number?
Eric Ames's direct phone number is (888) 472*****
What schools did Eric Ames attend?
Eric Ames attended Northwest University.
What are some of Eric Ames's interests?
Eric Ames has interest in Investing, Technology, Reading, Sports, Business, Travel.
What skills is Eric Ames known for?
Eric Ames has skills like Salesforce.com, Start Ups, Management, Marketing, Process Improvement, Strategy, Strategic Planning, Strategic Partnerships, Lead Generation, Online Marketing, Alternative Investments, Account Management.
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4raytheon.com, yahoo.com, nmci-isf.com, ngc.com
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Eric Ames
Associate Director For Advancement, Exhibits & Commuity Engagement; Adjunct Lecturer In Museum Studies At Baylor University; Professional Certified Marketer; Founder Of Ames Heritage Consulting; Author And HistorianHewitt, Tx2baylor.edu, baylor.edu
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