Erica Matsumoto Mooney Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

• Conducted research, focus group, surveys, competitor analysis to extract valuable insights.• Managed Honi Poke Pre order app promos and marketing actions with agency.• Utilised data from various sources (sales, customer behaviour, social media, website, Google) to inform future campaigns and create performance reports.• Aligned marketing strategy with business goals and budget, implementing numerous successful marketing strategies.

London, United Kingdom

• Managing effective marketing and communications strategies for the three Wasabi brands. • Planning and coordinating marketing calendar and budget for promotion campaigns such as new product launches, events and seasonal campaigns.• Coordinating online and offline communication plans, guaranteeing a strong message and delivering value to customers. • Developing marketing strategies and generating insights for new products and promotions.• Creating content for social media… Show more • Managing effective marketing and communications strategies for the three Wasabi brands. • Planning and coordinating marketing calendar and budget for promotion campaigns such as new product launches, events and seasonal campaigns.• Coordinating online and offline communication plans, guaranteeing a strong message and delivering value to customers. • Developing marketing strategies and generating insights for new products and promotions.• Creating content for social media campaigns on Facebook, Instagram, Twitter and LinkedIn. • Monitoring and reporting monthly performance reports based on strategy, objectives and KPIs, making recommendations to improve performance. • Improved the CRM processes, such as Zendesk and Sproutsocial, reducing the response time from days to hours. • Supporting customer service, sales and products teams. Show less

London, United Kingdom

County Dublin, Ireland

• Managed 3 hospitality sites, a team of 12 people and responsible for training over 30 new staff. • Organised catering for trade fairs and sports games with attendances over 10,000 people.

São Paulo

• Planned and executed over 40 effective marketing projects for the company.• Provided monthly performance reports based on strategy, objectives and KPIs, making recommendations to improve performance. • Increased Facebook likes over 300% in six months by managing social media strategies with an advertising agency.• Coordinated campaigns using Google AdWords, monitoring their success using A/B Testing and Google Analytics which improved brand awareness and sales 100%.• Developed… Show more • Planned and executed over 40 effective marketing projects for the company.• Provided monthly performance reports based on strategy, objectives and KPIs, making recommendations to improve performance. • Increased Facebook likes over 300% in six months by managing social media strategies with an advertising agency.• Coordinated campaigns using Google AdWords, monitoring their success using A/B Testing and Google Analytics which improved brand awareness and sales 100%.• Developed the new brand researching targets, competitors and monitoring trends resulting in a more relevant and modern brand. Show less

São Paulo E Região, Brasil

• Developed briefings using research and analysis on brand, target and strategy directing the creative department to create the campaign. • Analysed the client’s product and market share in great detail, studying demographics and socio-economics and monitoring competitors. • Created more effective campaigns by conducting over 50 qualitative and quantitative research projects including focus groups, desk research and surveys for many segments.• Communicated daily with team of 20… Show more • Developed briefings using research and analysis on brand, target and strategy directing the creative department to create the campaign. • Analysed the client’s product and market share in great detail, studying demographics and socio-economics and monitoring competitors. • Created more effective campaigns by conducting over 50 qualitative and quantitative research projects including focus groups, desk research and surveys for many segments.• Communicated daily with team of 20 people across 2 cities including creative department and account managers in the process of developing a campaign. • Responsible for creating content for over 50 Keynote/PowerPoint presentations, using storytelling to sell the campaign.• Coordinated strategic planning for many clients with budgets from $1,000 to over $1,000,000. Show less

São Paulo E Região, Brasil

• Analysed, researched and planned campaigns, directing the creative department. • Planned the World Cup ’14 campaign for Liberty Insurance determining the main message and strategies to impact the target. • The campaign reached over 100 million people, Facebook likes went from 2,000 to 590,000, grew brand awareness 200% and profit 106%.• Developed with the creative team a slogan for Liberty in Brazil, researching many targets including focus groups and surveys resulting in a brand… Show more • Analysed, researched and planned campaigns, directing the creative department. • Planned the World Cup ’14 campaign for Liberty Insurance determining the main message and strategies to impact the target. • The campaign reached over 100 million people, Facebook likes went from 2,000 to 590,000, grew brand awareness 200% and profit 106%.• Developed with the creative team a slogan for Liberty in Brazil, researching many targets including focus groups and surveys resulting in a brand book approved in the US. Show less

Presidente Prudente E Região, Brasil

• Developed and maintained strong relationships with clients, meeting weekly to identify their advertising needs• Performed market analysis and wrote briefings for the creative team. • Managed distribution of funds for media with different budget sizes.• Evaluated and reviewed over 100 campaigns such as TV/radio storyboards, newspaper ads and print making sure that everything met the client's needs. • Presented campaigns, writing reports and monitoring their effectiveness with… Show more • Developed and maintained strong relationships with clients, meeting weekly to identify their advertising needs• Performed market analysis and wrote briefings for the creative team. • Managed distribution of funds for media with different budget sizes.• Evaluated and reviewed over 100 campaigns such as TV/radio storyboards, newspaper ads and print making sure that everything met the client's needs. • Presented campaigns, writing reports and monitoring their effectiveness with the clients. Show less

Presidente Prudente E Região, Brasil

Data Analytics

I successfully completed a full-time Data Analytics coding bootcamp! 🚀 During this immersive experience, I gained proficiency in data.

General English, English Language, Advanced

General English, English Language

Bootcamper, Account Planning

Final project for Firestone Tyres awarded as best project chosen by the client and mentors.

Mba, Marketing

Bacharel, Advertising

Won an award for a campaign about child safety, competing with thousands of students.