Erica Zendell Email & Phone Number

Atlanta, Ga, Us

Leading digital product development within the clean energy domain, focusing on B2B and B2C experiences and platforms.

Austin, Texas, Us

Writing for FloGrappling, the premier news/media outlet for reporting and coverage of Brazilian jiu-jitsu and submission grappling events, including the International Brazilian Jiu-Jitsu World Championships, the ADCC World Championships, the Who’s Number One superfight promotion and more.

San Francisco, Ca, Us

Leading Sunrun’s Design Tools team in products and services involving the modeling and recommendations of residential solar + home electrification systems for customers seeking a cleaner, greener way to power their homes. Key Accomplishments include:* Technical leadership of nationwide rollouts of new products (Tesla Powerwall+, Tesla Powerwall 3, EV Chargers, SPAN panels)* Accelerating GTM for new products in Sales platforms and PV design systems by 200%

San Francisco, Ca, Us

Managing and growing a team of product management professionals. Increasing the scale of AKQA’s innovation and design excellence by bringing best-in-class product thinking into product development tactics and operations. Helping clients think big picture, end-to-end, and with an eye toward sustainable growth and scale in digital experience projects and initiatives.Following my promotion to Associate Director, I took on line management of three senior product managers led the product domain elements of positioning and pitching new business. I also extended the scope of my expertise to additional verticals: telecommunications and physical retail.

San Francisco, Ca, Us

Providing strategic product guidance, cross-functional leadership, and quarterback-level collaboration to build next-gen digital experiences for clientsDuring my time as a Lead Product manager, my client domain focus was in the healthcare and solar energy spaces. My project work included B2B and B2C application design and redesign, customer journey mapping, and new feature concepting.

San Francisco, Ca, Us

AKQA is a creative design and communication agency owned by WPP with clients ranging from well-known brands (e.g. Airbnb, Nike, and Maserati) to high-growth startups in the digital space.• Led client onsite workshops for H2 2022 planning, educating and collaborating with clients on requirements gathering, user story writing, feature mapping, phasing, prioritization, and scoping• Generated multi-threaded, cross-platform H2 2022 roadmap and sprint plan for client• Served as key client-facing partner for all product management-related responsibilities, ranging from high-level product strategy to feature-level execution of client’s B2B and B2C initiatives• Selected project work: scoping and selection of partner software integration, Contentstack CMS buildout and optimization, launch and optimization of client intranet, buildout of internal sales tool, Agile scrum and JIRA backlog management

Spent a year fulfilling various dreams in the wake of my thirtieth birthday, father's passing, and the COVID-19 pandemic: traveling cross-country, training jiu-jitsu full time, and gathering material to fulfill a longtime dream of writing a book and becoming a published author.

Traveling cross-country, training Brazilian Jiu-jitsu, and writing a book about the whole crazy, post-corporate adventure. Links below to previous editions of my road trip newsletter, podcast interviews, and other ways to subscribe, support, and come along for the ride.

Boston, Ma, Us

Marketing Operations (February 2021-July 2021)•Responsible for building team processes for onboarding, project management, and cross-functional communication for the Marketing organization of the ASICS Running AppsMarketing Technology/CRM (June 2020-January 2021)•Responsible for scope definition, staffing, and allocation for CRM initiatives on multi-threaded, multi-team global roadmap, with a focus on optimizations and new capabilities/integrations with Salesforce Marketing Cloud Digital Applications: Runkeeper and ASICS Studio (November 2019-May 2020)•Led 2020 roadmap planning with product, engineering, and UX teams for Runkeeper and ASICS Studio based off customer journey mapping and user data; socialized and achieved buy-in for 2020 roadmap from cross-functional stakeholders, including marketing, consumer insights, creative, and localization •Managed execution of internal resources and outside vendors in creation of tools to automate and localize in-app CRM communications and in rebuilding the logged-out Runkeeper.com experience onto a new, personalization-enabled, globally-scalable CMS.Global eCommerce (February 2019-October 2019)•Led global deprecation of ASICS Tiger brand and launch of new SportStyle category on all ASICS digital commerce and marketing platforms with minimal disruption to customer-facing and business-facing operation •Managed multiple replatforming projects between SAP Hybris and other commerce platforms onto Salesforce Commerce Cloud with no disruption to customer-facing or business-facing digital operations; accountable for seamless migration of customer/order data between systems, stakeholder training, SEO strategy, PIM attribute transformation, Storefront and CRM UX considerations, and communications strategy for both internal stakeholders and end customers •Planned, organized, and facilitated multi-day project discovery and launch sessions (onsite in Seoul and Tokyo) for ASICS APAC regional stakeholders and external vendors.

Munich, Bavaria, De

SAP Upscale is a microservices-powered configurable SaaS platform used by retail clients to quickly stand up commerce applications for in-store and at-home shopping experiences•Owned consumer- and client-facing development for SAP’s newest mobile-first configurable SaaS product from inception to launch•Led pod of 15 engineers, designers, and analysts in all phases of agile project execution, including facilitating standups, team retrospectives, sprint management and story definition in JIRA•Collaborated cross-functionally and orchestrated customer journey mapping and sprint planning processes across seven international product, engineering, and data science teams based in Canada, China, Germany, UK, and US•Synthesized the voice of the customer, gathered technical requirements from key stakeholders, prioritized feature backlog, and continuously integrated new learnings from customer feedback into product roadmap•Demonstrated Upscale features and functionality in internal and customer-facing product demos; collaborated with C-level colleague in creation of promotional content to be delivered to >10K partners and clients on machine learning algorithms powering Upscale

Boston, Ma, Us

Responsible for site experience and feature development across desktop, mobile, and app platforms for Wayfair's Lifestyle Brands portfolio, including Joss and Main, AllModern, Birch Lane, and Dwell Studio, and Perigold.Recent projects include developing and deploying: • The entire launch of Wayfair's newest high-end e-commerce store, Perigold•Joss and Main's 4.5-star Mobile App•Machine-learning-integration into product sorts and sitewide components•Auto-generated customer service phone number based on customer browsing history. Reduced call center volume, improving speed and effectiveness of customer service and increasing call conversion rate for sales

Co-founded and produced a podcast focused on helping young professionals find and pursue meaningful work--featuring interviews and career stories from unconventional professionals and academics. https://soundcloud.com/bizobapodcast

Neuilly Sur Seine, Ile De France, Fr

•Developed business case for supporting cross-functional expansion of hair category using in-store digital technology; aligned and achieved buy-in from key stakeholders across 9 unique divisions at Sephora; gained support of senior management in final MBA presentation on strategic recommendations•Conducted in-depth analysis of North American retail hair market, evaluating opportunities for product and service innovation within shopping experience•Applied consumer insights and employee feedback to design intuitive UX flow and UI mockups for digital product implementation in Sephora stores; prioritized core features and allocation against team roadmap and defined rollout strategy for 2016-17•Streamlined mobile web team's transition to new third-party scheduling vendor for Sephora's in-store beauty services; led story reviews with Sephora's creative and development teams and created new user stories in JIRA defining UX and flow path for online reservations booking process

•Identified local market need and established Boston’s first wholesale gluten-free/vegan baking company•Managed four core product lines and provided 16 combined standard and seasonal offerings; sold products in seven retail channels, including four weekly farmers markets in Winter 2014•Successfully raised $6K on Indiegogo in financing for commercial kitchen space and licensing (exceeded funding goal); donated 25% of proceeds in excess of goal to Food Allergy Research and Education Foundation•Developed sales partnership contacts in over 50 local markets, cafes, and food businesses in the Boston metro area

Boston, Ma, Us

•Developed seven HBS cases and eleven teaching notes on entrepreneurship in China, domestic and overseas expansion strategy of state-owned and private Chinese companies, and international ventures in the China market•Appointed full-time as a Teaching Fellow and student liaison for HBS 2nd-year MBA Elective Curriculum Courses, "Doing Business in China in the Early-21st Century" and "Planning Your Business in China"•Conducted research with F. Warren McFarlan and William C. Kirby and assisted development and publication of book on China's leadership potential in global business•Generated comprehensive report for and served as a key facilitator for the Harvard Advanced Leadership Initiative's Global Conference in Shanghai in June 2013

London, Gb

•Worked from New York in 4 multinational teams based in Taiwan, London, and Germany.•Collected and analyzed data to generate forecasts on electronics and textile sector growth for FTSE 250 client, ultimately advising client against acquisition of $200M NASDAQ-listed products sourcing company in China•Created models in Excel tracking performance and competitive positioning of leading Latin American design exhibitions for a $160m international events organizer; ultimately advised client’s entry into the market via acquisition of a Brazilian craft show with 8,000+ attendees.•Conducted problem solving exercises and over 40 interviews with B2B marketers and business owners in Mandarin Chinese, Brazilian Portuguese, and English.

Master Of Business Administration (Mba), Business Administration And Management, General

B.A., Comparative Literature

High School Diploma