Eric Angeloro Email & Phone Number

New York, NY, US

Mahwah, New Jersey, United States

Mahwah, NJ

Parsippany - Troy Hills, NJ

• Create and manage marketing plans focused on optimizing spend and driving sales objectives
• Manage all campaigns research and ideation to deployment
• Serve as the direct contact and integrator with Brand, Sales, Pricing, Legal, and Operations for marketing programs, promotions and communications
• Create marketing structure within Avis Car Sales
• Monitor and perform competitive analysis
• Manage relationships with external agency partners

Greater New York City Area

Greater New York City Area

Responsible for marketing the CT6, CT6 PLUG-IN, and XTS model lines. Co-led the launch of the first-ever, top-of-range CT6 Sedan in 2016. Currently the Launch Manager for the first-ever CT6 PLUG-IN variant in the U.S. Liaison for Cadillac China on CT6 PLUG-IN and general marketing support. - Product positioning- Launch strategy and planning- Product.

Montvale, NJ

• Developed and executed the smart brand marketing plan, communications strategy and launch plan for all-new product across marketing channels. This was an integrated approach that included digital, traditional, and.
• Served as integrator for optimal brand health between Product Management, Experiential Marketing, Sales & Aftersales Operations, Finance, PR, Advertising and Field Operations areas of the organization
• Managed budget of $23MM along with seven agencies for above and below the line communications
• Led smart’s social strategy and content creation as well as inspired an innovative approach that more than tripled smart’s social presence across major channels like Facebook and Twitter and included activation of.
• Built strategy across digital channels and managed development of creative including.com, social, mobile and search for consistent and impactful messaging
• Core member of the launch of smart’s all-important 50-state electric drive (EV) product including a long lead program/pre-registration program, traditional and digital marketing tactics all leading to over 2,000 units.

Montvale, NJ

• Responsible for product campaigns in digital display media placed on Lifestyle and Auto Endemic properties. These campaigns covered the launch of the all-new electric drive and extensions of the 2011 launch campaign.
• Lead on smart’s consumer facing brand site smartusa.com; led the legacy site from being ranked last to be awarded the #1 spot in 2013 by JD Power’s Manufacturer Website Study
• Managed smart’s OEM provided retailer websites including a full redesign in 2014 and the launch of the first-ever mobile sites. The management of the site also included direct responsibility for maintenance.
• Promoted digital best practices and executions across owned, earned and paid channels through weekly integrated statuses with agency partners and quarterly business reviews to ensure KPI’s are met or exceeded.
• Developed Canada a first-ever smart product app for iPad and Android tablets. Designed to be used by both sales staff in the dealership as a sales tool and by prospects with thousands of downloads to date. The app.
• Managed smart car’s “Humor the Haters” campaign that went viral and garnered 23.4MM global impressions in one week including the top spot on Reddit’s front page twice and increased searches by 333%

Montvale, NJ

• Promoted innovation and helped lead the strategic direction for the learning environment at Mercedes-Benz USA
• Developed, marketed and hosted a live weekly web show covering the very latest in Mercedes-Benz products
• Provided insight on the most effective learning solutions with a focus on emerging technologies for Mercedes-Benz USA corporate and the Mercedes-Benz dealer network
• Led large scale projects such as the "Learning Link," a content managed front-end to the organization's learning management system (LMS) and the virtual classroom initiative which leveraged web conference technology to.