Erica Smith Email & Phone Number

Marietta, Ga, Us

Marietta, Georgia, United States

Greater Atlanta Area

As CEO my vision for Mommie Needs A Moment is to create a resource where women can find information & tools to balance motherhood, family & their career. MNAM is a safe place where you can find a great drink recipe, a new product to try, or a therapist for you.

Greater Atlanta Area

Alignment Marketing and Media is a branding, marketing public relations firm that is dedicated creating a seamless line between a brands executive summary how it truly presents itself to public at large. We do that by identifying a brands strengths and weaknesses, while magnifying the strengths to the media on a local and national level. We assist our clients by unveiling untapped areas of revenue and create strategies to execute plans for capitalizing on those markets. Alignment Marketing and Media maintains strong media relations which creates new and innovative avenues to reach the public at large on their client’s behalf. We pride ourselves in being a firm that stays abreast of new cutting edge media trends and we use this knowledge to optimize the highest levels of sales opportunities and exposure for our clients benefit. By being a boutique firm we are able to meet our client’s needs on a intimate level and design campaigns specific for your needs in order to achieve your companies ever changing goals. Alignment Marketing and Media celebrates being a women owned and minority owned full service firm with our finger on the pulse of innovative lifestyle opportunities. Wrote accurate, intelligent, and creative copy to drive traffic to brand websites.Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.Maintained the company’s social media presence by posting messages, answering posts and monitoring responses.Developed marketing content such as blogs, promotional materials and advertisements for social media.Utilized a content management system to post images and videos of company products online.Managed social media accounts for 6 clients, generating interest for existing and upcoming product or service releases.Evaluated monthly performance statistics and used data to inform future strategies.

Valencia, Ca

Maintained a database of hundreds of thousands of clients for marketing; set up contacts; and monitored bookings to ensure accurate completion.Placed direct calls to clients to generate sales of cruise vacations and land packages based on goals and quotas; and created and executed marketing plans based on regional logistics.Assisted with Siebel testing program.Kept abreast of all airline rules, regulatory requirements and industry standards when scheduling travel arrangements.Supervised credit and debit payments while handling sensitive information with professionalism and discretion. Answered customer telephone calls promptly and appropriately.Accomplishments: Maintained positive client relationships; assisted and serviced overflow in-bound calls from the call center; and establish a database of client contacts to monitor and follow up on all current and future communications.Accomplishments: Maintained client relationships through timely follow up and received 5 letters of recognition from clients.Accomplishments: Ranked in the top 10 in department "Sales Producers" 5 months straight.Developed a loyal clientele base due to excellent listening and research skills and a keen understanding of travel budgets.

Greater Atlanta Area

Established Life Sounds Music Publishing that handled the pre-production, A&R accounting & marketing of Bishop J.C. Williams & The Voices Of New Life freshman album The Encounter: LIVE Handles contract negotiations for writers and producers for song placements.Maintained all operations documentation in an organized manner.Business Management of Bishop J.C. Williams and The Voices Of New Life Tour travel arrangements for artist and band.Increased customer engagement through social media.Developed marketing content such as blogs, promotional materials and advertisements for social media.Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.Accomplishments: Secured Contract for live television performance for Bishop J.C.Williams & The Voices Of New Life at Wrestlemania XV11 in Atlanta, GaAccomplishments: Completed successful promotional summer tour series in; Topeka, Dallas and Atlanta. Accomplishments: Accomplished first round Grammy submissions for the album The Encounter: LIVE

Greater Atlanta Area

Defined strategy and business plan for obtaining new corporate business.Directed strategic initiatives to achieve new marketing outlets and allocated marketing budgets. Executed integrated advertising campaign across multiple media channels.Catering sales for corporate and social events for three venues. (Paschal's Restaurant, LOFT at Castleberry and Castleberry Inn & Suites)Implemented a consultative selling approach on all inbound calls.Efficiently resolved problems or concerns to the satisfaction of all involved parties.Developed unique events and special promotions, including promotional events with Praise 102.5 to drive sales. Built relationship with Atlanta Convention & Visitors BureauAccomplishments: Created strategies to grow customer base which resulted in a 20% increase in monthly sales Accomplishments: Negotiated the cover of DiningOut Magazine for August, September October edition. Accomplishments: Developed brand participation & execution of the DiningOut Magazine launch party. Developed and implemented improved marketing initiatives to drive revenue.

Greater Atlanta Area

Research and analyze brands strengths and weakness, analyze markets, trends to effectively highlights strengths to media and relevant markets.Implement local and nation marketing events from concept through execution with full media coverage. Successfully building clients new business through effective design and implementation of strategic marketing and branding plans.Handle time sensitive arrangements for client events.Red Carpet events, arrivals and logistics for celebrity attendees.Contracted by local Atlanta venues to create Catering and Sales Directives for sales growth.Straits Restaurant) Creating Sales reports for tracking Catering and Sales work Flow.Ensured company information and image was highly featured on social media.Researched, negotiated, implemented and tracked advertising and public relations activities.Wrote press materials and made presentations to media representativesHandled all marketing, social media interactions and other promotional initiatives.Coordinated and managed sponsorships and sponsorship activation.Oversaw public image of 4 clients and managed all media relations.Accomplishments: Successful new company launch in Atlanta as well as New York.Accomplishments: Successfully maintaining time sensitive celebrity transportation arrivals and events logistics. Accomplishments: Successfully launched The Not Alone Foundation's First Annual Diamond Awards .

Greater Atlanta Area

Worked with the 135th Street Agency on Public Relations and Media outreach for clients Successfully building clients new business through effective design and implementation of strategic marketing and branding plans. Implement local and nation marketing events from concept through execution with full media coverage. Setting up strategic brand partnerships to execute events with excellent return on investments (ROI) Pitching client stories to local & national media.Developed campaigns to increase public awareness of company and engage customers.Forged strong media relationships to further public relations goals.Accomplishments: Established and executed public relations outreach as well as catering & sales program for Ixtlan Ultra Lounge (Buckhead)Accomplishments: Executed PR & media outreach strategies that took Love N' Haiti project to 3rd place i the BBC World News ChallengeAccomplishments: Developed and executed Atlanta High School Music outreach program for Interscope Artist Verse Simmonds & So So Def artist Dondria (135th Street Agency)

Greater Atlanta Area

Served as a full functioning floor manager responsible for an average of 10 servers with close-up responsibilities. Performed cold calls and generated catering sales leads Maintained client account reports; created, updated, and maintained catering inventory; managed convention sales Direct contact for all VIP guest and celebrity attendees. Upsold catering packages with most profitable outcomes for Sambuca Restaurant without sacrificing client desires.Coordinated with event planners for floor and table layouts, guest numbers and overall catering needs.Handled the day-to-day processes of catering including scheduling, ordering food and planning events.Hired and trained both permanent and temporary staff members.Assisted in cashiering and Point of Sale (POS) system procedures during busy hours.Accomplishments: Achieved 70% sales closing ratio for all new business; reopened 40% of past business for a repeat sale; devised a marketing technique for introducing the 4-star dining with world class entertainment concept to new markets; achieves an average of $10,000 in catering sales per month.Accomplishments: Developed a complete managerial outline for continued growth and success; developed a strategy for attacking and penetrating a customer master list thru cold calling and special event promotions.

Hospitality & Toursim Management, 1.5 Ceus

Education record