Erica Smith Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

• Fractional executive providing sales efficiency, customer success, and go-to-market advisory services for renowned SaaS and Fintech enterprises.• Specialize in total addressable market and ideal customer profile development using advanced analytics to fuel robust, qualified top of funnel.• Enable Sales, Marketing, and Product teams with a cohesive and proven playbook to engage, nurture, and convert desired prospects into loyal customers.• Ensure tight connectivity… Show more • Fractional executive providing sales efficiency, customer success, and go-to-market advisory services for renowned SaaS and Fintech enterprises.• Specialize in total addressable market and ideal customer profile development using advanced analytics to fuel robust, qualified top of funnel.• Enable Sales, Marketing, and Product teams with a cohesive and proven playbook to engage, nurture, and convert desired prospects into loyal customers.• Ensure tight connectivity between tip-of-spear business development representatives, account executives, and front line managers to improve deal velocity and accelerate time to revenue.• Building next-gen leaders through 1:1 coaching, skills development, and networking. Show less

Charlotte, North Carolina, United States

GTM Leader Consortium focused on helping executives and their teams navigate the ever-changing landscape of Sales, Customer Success, Marketing, and Product. Pavilion provides a supportive community, proven resources, and safe spaces with peers founded on mutually-held values.

United States

Led a dispersed SMB Sales organization consisting of front-line managers, business development, inside and outside senior account executives.Delivered $85M in GPV and $5.1M revenue growth in 2023 via the Afterpay and Cashapp platforms; a 5% and 8.5% increase respectively year over year.Redesigned the sales strategy and organization, improving outbound lead nurture, pipeline development, and pipeline velocity lending to a 62% increase of net new revenue secured per closed won… Show more Led a dispersed SMB Sales organization consisting of front-line managers, business development, inside and outside senior account executives.Delivered $85M in GPV and $5.1M revenue growth in 2023 via the Afterpay and Cashapp platforms; a 5% and 8.5% increase respectively year over year.Redesigned the sales strategy and organization, improving outbound lead nurture, pipeline development, and pipeline velocity lending to a 62% increase of net new revenue secured per closed won opportunity.Improved close ratios of premium merchants by 105% with a concerted focus on upmarket execution.Closely partnered with Product Engineering and Product Marketing to develop and introduce Monthly Pay for SMBs and auto-enroll Cashapp Pay service offerings, deepening and diversifying our relationships with merchants and consumers alike.Implemented Value Selling x Challenger sales enablement programs to up-level sales management, account executive, and business development effectiveness driving a 124% improvement in outbound opportunity closed won.Developed standardized selling playbooks and collateral for consistent execution of proven processes amplified by social proof of merchant success.Enriched teammate engagement by establishing a purpose-driven culture steadfast in continuous improvement and sales excellence.Partnering across merchant experience, sales enablement, product marketing, strategy & operations, and finance to deliver a differentiated merchant experience and unlock profitable revenue growth opportunities. Show less

Charlotte, North Carolina, United States

Oversaw $25M in global annual reoccurring revenue (SaaS and Professional Services) and $46M in GPV for strategic client enterprises.Redesigned and implemented a highly efficient sales strategy and organizational structure; improving retention rates at <3% churn and driving 28% net new growth over prior fiscal year.Developed Value Selling and Challenger sales enablement programs to up-level management and seller effectiveness. Upleveled and advanced 30% of the… Show more Oversaw $25M in global annual reoccurring revenue (SaaS and Professional Services) and $46M in GPV for strategic client enterprises.Redesigned and implemented a highly efficient sales strategy and organizational structure; improving retention rates at <3% churn and driving 28% net new growth over prior fiscal year.Developed Value Selling and Challenger sales enablement programs to up-level management and seller effectiveness. Upleveled and advanced 30% of the organization to their next career step; Minimized employee churn through team engagement (virtual & in-person) and individual development/talent advancement programs.Introduced Mindbody Capital to market in partnership with Parafin, securing renowned wellness brands as pioneering adopters of disruptive, agile, and lucrative financial services infrastructure and the critical capital necessary to not only recover, but accelerate their expansion goals as we exited the pandemic and created the next wave of revenue growth. https://www.mindbodyonline.com/business/capitalPartnered effectively across CX, Tech, Product, Marketing, and Finance to deliver a wholistic, seamless, and differentiated customer experience while increasing market share and profitability.Enabled a high-growth sales culture that drives profitable top-line revenue results while fostering an inclusive and engaging employee experience. Show less

Serving as an Advisor to Mindbody's MB United ERG. Our mission is to recognize the beauty and significance of different races, ethnicity, religion, and cultures that make up our Mindbody global team. Mindbody United creates a diverse workplace, for underrepresented minorities and ethnicities. We share our cultural awareness through education, community action and taking a stand for causes deeply rooted in the communities we all serve.

Charlotte, North Carolina Area

Served as Board Member for Apparo.org, a local Charlotte NPO that enables the digital transformation of the Charlotte Metro Area's NPOs. Advised CEO & Staff related strategy/execution efforts as well as broad community advocacy/fundraising work to support Charlotte's most vulnerable citizens.Key Leadership Roles Served:- Board Nomination Committee- Diversity, Equity, Inclusion, & Belonging Committee- Strategic Diversification Committee

Charlotte, Nc

Winners Circle Achiever 2019; Ranked #1 Global Enterprise Financial Services Sales Leader 2019 & 2020.Recruited, developed, and promoted exceptional talent delivering 16% in organic growth over prior year with 90% of the team exceeding plan.Optimized sales, product, and service delivery strategy through simplification programs and campaigns, better aligning customer success outcomes and client focused facets of the business to drive top and bottom line… Show more Winners Circle Achiever 2019; Ranked #1 Global Enterprise Financial Services Sales Leader 2019 & 2020.Recruited, developed, and promoted exceptional talent delivering 16% in organic growth over prior year with 90% of the team exceeding plan.Optimized sales, product, and service delivery strategy through simplification programs and campaigns, better aligning customer success outcomes and client focused facets of the business to drive top and bottom line growth.Participated in a product development council focused on evolving the solution set, rooted in improved customer experience and increased revenue/profitability opportunities. Show less

Rebuilt and rebranded Women at Gartner upon final integration of the Corporate Executive Board (CEB) acquisition.Instituted first analytical and objective survey to determine how our global community should be supported and served, building our mission and developing our four key pillars of focus.Recruited for and continuously build a diverse global Board of Advisors, consisting of women and men across the organization.Engaged with operating committee and senior… Show more Rebuilt and rebranded Women at Gartner upon final integration of the Corporate Executive Board (CEB) acquisition.Instituted first analytical and objective survey to determine how our global community should be supported and served, building our mission and developing our four key pillars of focus.Recruited for and continuously build a diverse global Board of Advisors, consisting of women and men across the organization.Engaged with operating committee and senior leadership to advise on diversity, equity, and inclusion strategy and execution practices.Managed and develop external partner relationships for networking, education, and resource assets.Quadrupled global community and engagement serving 25% of the nearly 17,000 person associate population. Show less

Charlotte, Nc

Winners Circle Achiever 2017 & 2018Led one of Gartner's largest high tech provider clients, Cisco Systems, with a global team delivering 12% in organic growth year over year.Advised CxO clients and their broader teams on Go-to-Market, Product Management/Development/Marketing, Customer Experience, Hyper-Analytics, Cloud, Service Provider, and Professional Services Strategies and Execution Plans.

Charlotte, North Carolina Area

Winners Circle Achiever 2016Led CIO relationships within Carolinas-based industrial manufacturing and power & energy enterprises.Consistently drove exceptional results delivering organic growth of 10-12% year over year.Called upon to lead an internal sales advisory council, simplifying and scaling sales processes to increase productivity and revenue excellence.

New York, Ny & Charlotte, Nc

Winners Circle Achiever 2007 & 2009 Consistently progressed and elevated revenue and client management responsibilities over 8 years delivering sustainable double digit growth, cross-functional collaboration, & leadership.Managed numerous large to global enterprise client relationships across the industrial manufacturing, retail, & high tech verticals.Executed a customer success framework to retain & grow customer relationships, articulating tangible results derived from an… Show more Winners Circle Achiever 2007 & 2009 Consistently progressed and elevated revenue and client management responsibilities over 8 years delivering sustainable double digit growth, cross-functional collaboration, & leadership.Managed numerous large to global enterprise client relationships across the industrial manufacturing, retail, & high tech verticals.Executed a customer success framework to retain & grow customer relationships, articulating tangible results derived from an intangible advisory and insights-focused solution.Adept at creating enterprise solutions aligned to the execution of sales & marketing, risk management, compliance, supply chain, master data management, customer relationship management, & customer experience corporate initiatives. Show less