As Marketing and Communications Manager for Nature Foundation I cover both the strategic requirements of marketing and communications, along with the hands on implementation. Our MarComms cover a range of stakeholders from members, donors, supporters, sponsors, general public, internal team members and more, and take into account our owned channels (website, email marketing, social media, printed publications and collateral, signage etc) along with paid (where possible) and earned media and comms. It is incredibly rewarding to bring my 20-odd years of design, branding, marketing and communications experience to this organisation, where we truly are making a difference for our environment, and the impact it has on our lives, now and in the future.If you are interested in supporting or collaborating for the greater good, please get in touch.

As Digital Strategist for Parallax Design, my role focused on developing, implementing and managing effective digital strategies and digital marketing initiatives that enabled our clients to achieve their business objectives.Digital marketing initiatives include websites (predominantly Shopify and Squarespace), search engine optimisation, online advertising (search, display, video, shopping and social ads), social media marketing, email marketing, single or multi-channel campaigns, influencer outreach, digital audits, digital tracking and reporting insights and optimisation.

As Digital Marketing Manager for MyBudget I was responsible for the development, implementation and management of our digital marketing strategy. This encompassed all aspects of MyBudget's online presence, including: website, SEO, SEM, digital advertising, social media marketing and email marketing.Specifically during my time with MyBudget I was responsible for:– Management of $1M+ in online ad budget across Google Ads and social media ads, including through the very challenging period impacted by COVID-19 where I was able to maintain CPL (Cost Per Lead) targets.– Working closely with the marketing team to pivot our content marketing strategy as a result of the impact of COVID-19 on MyBudget clients and our online audience, and managing the website, blog and social media content.– Primary management of MyBudget's social media during a two week system outage resulting from a malware incident which resulted in social media channels being used as a primary source of client contact and support. During this time I responded to thousands of messages across platforms, worked closely with the Senior Communications Manager to develop and distribute response guidelines, upskilled, rostered and managed supporting teams (both internal and external) to assist with social media monitoring and response.– Mapping and managing the implementation of a complex list of 301 and 302 website redirects to ensure the new website launch didn't impact existing search engine rankings (in my first two weeks in the role).– Undertaking comprehensive housekeeping, update and maintenance of data and analytics across accounts, including Google Analytics, Google Ads and Google Tag Manager, ensuring website goals and events continued to be tracked, and data parsed between platforms cleanly.

Having grown and developed my own professional skills in the digital space over the course of my career, I am passionate about helping others to understand how they can best use a variety of digital marketing methods, with an emphasis on Google Analytics and Search Engine Optimisation (SEO).Founding Scout Digital Training allowed me to broaden my offering from tailored one-on-one or in-house training sessions, to small group courses, where people who are eager to improve their digital skills can obtain up-to-date information, that is strategic and practical. My courses and teaching style are designed to offer hands on experience, by allowing students to log in, and learn as we go, rather than listen and then try to recall what I've told them. This "learning by doing" approach tends to garner greater results, and creates and interactive and engaging learning environment.

As Digital Marketer at Scout Digital Marketing I developed strategic solutions for a wide range of businesses and organisations, across all aspects of digital marketing.My services included:• digital marketing strategy• social media marketing strategy• SEO strategy• strategy development, implementation and management• website and content management• website development and project management• online advertising, with a focus on Google As search, display and remarketing campaigns• email marketing• reporting, with a focus on Google Analytics and multi-channel dashboardsMy clients ranged from small, solo businesses, to medium and large South Australian and national organisations from a range of industries, including commercial construction and technology.

A podcast especially for marketers, business owners and marketing enthusiasts who want to be prepared to do their best online.In the dyb, dyb, dyb, dob, dob, dob, style of the Scouts, we Do Our Best to bring you practical insights and tips to help you Do Your Best to improve your marketing and results.Each episode we speak with an expert in their field about an aspect of digital marketing, providing inspiration, insights and practical advice that you can put into practice to improve your online presence.To listen, search for "The Dobcast" in your podcast app or Spotify, or online: https://scoutdigitaltraining.com.au/the-dobcast-podcast/

Provide independent advice and support through SANFL's Digital Marketing Sub-Committee to assist with implementation, management and success of SANFL's digital marketing strategy and activities.

As Digital Marketing Consultant for Flight Centre Active Travel, I explore and implement initiatives to give the organisation and its products and services greater visibility online, and connect them with their target audiences.My key foci are managing Flight Centre Active Travel's social media channels (predominantly Facebook Page, Twitter and LinkedIn company page), and optimising the website's content to increase search engine visibility.

As Digital Strategist I consult directly with clients and internally with our own team of account & project managers to develop and implement strategies to achieve business objectives online. As the web is constantly evolving, this is an ongoing process of listening, researching, learning, developing, implementing, reviewing and updating. Or "webbing".

The position of creative manager at *nishnish required me to be multi-lingual, translating between design-speak, web-speak, print-speak, client-speak, supplier-speak and many more…Duties included:• preparation of proposals, estimates, purchase orders and briefs• management of studio workflow and deadlines• client and supplier liaison• management of staff and contractors• project management• site structure review, recommendations and development• development of creative concepts• creative direction• studio administration• researching and implementing project management systems and processes• identifying new client and project opportunities• content development, management and addition (via cms)• google analytics set up and minor seo of websites• e-newsletter content development, sending and tracking

I held the position of Design Manager at sector7g, a graphic design studio located in the East End of Adelaide that has experience servicing a variety of clients in both the private and public sector. The role of Design Manager encompassed a wide range of graphic design and studio management tasks, including art direction, project management, client and supplier liaison and studio administration.I enjoyed the variety of problem-solving that this dynamic role allowed, and the opportunities to constantly challenge myself and develop new relationships within the industry. sector7g also encouraged me to continue my work with The Big Issue, as the studio now undertakes regular pro bono work for The Big Issue's Adelaide office.