Erica Perez Email & Phone Number

London, United Kingdom, GB

• Spearheaded MarTech Stack development, boosting operational efficiency by 60% and fueling a substantial revenue growth
• Managed a robust marketing tech stack, ensuring a 15% improvement in data accuracy.
• Aligned strategies, contributing to a 25% increase in overall marketing effectiveness.
• Optimized budgets and streamlined processes for a 40% increase in campaign efficiency.

London, United Kingdom, GB

• Executed comprehensive demand generation strategies, driving a significant increase in inbound and outbound lead generation
• Planned, created, and managed marketing campaigns, effectively nurturing leads through the sales funnel, resulting in a 20% improvement in conversion rates.
• Optimized campaign performance through A/B testing and data analysis, achieving a 30% increase in campaign engagement.
• Oversaw marketing automation tools and systems, streamlining lead nurturing processes for maximum efficiency, resulting in a 25% reduction in time-to-conversion.

London, United Kingdom, GB

• Served as the primary CRM and sales automation system administrator, implementing configurations, enhancements, and integrations, achieving a 30% improvement in system automation.
• Led SalesLoft onboarding, realizing an 80% reply rate increase.
• Optimized workflows, reducing bottlenecks and saving on operational costs.
• Established best practices, documentation, and reporting around demand generation and sales activities, contributing to a 15% increase in team efficiency.

New York, NY, US

• Directed marketing promotions for The Wall Street Journal site across all regions via Cxense, overseeing online campaign executions, yielding quantifiable results with a 25% increase in click-through rates.
• Conducted A/B testing and utilized JIRA to organize campaigns, assign tasks, and manage tracking codes, contributing to efficient reporting and a 20% improvement in campaign performance metrics.

New York, NY, US

• Innovated ideas, reducing manual work and accelerating customer service operations, resulting in a 30% increase in overall team efficiency.
• Demonstrated outstanding leadership in leading, training, and developing support staff, contributing to team success with a 20% increase in customer satisfaction
• Monitored activities of staff including recruiting, scheduling, and training to develop an effective team

New York, NY, US

• Provided a high level of service in telephone and e-support on the Dow Jones suite of products and services.
• Assisted with troubleshooting technical incidents by utilizing product knowledge and expertise.
• Coordinated with other Dow Jones departments to ensure escalated issues were handled on time.
• Utilized Salesforce to efficiently manage Corporate Customer Accounts and ensure accuracy.
• Experienced in cultivating professional relationships and building rapport with corporate customers.

• Catered to a variety of clients and provided marketing assistance with a full-service promotional products agency.
• Developed, designed, and presented strategic marketing presentations to clients.
• Communicated with manufacturers throughout the order process to ensure a timely delivery.

Totowa, NJ, US

• Assisted with various solutions including research, content writing, website management, and marketing.
• Responsibilities included preparing copies for the Credit Union’s newsletter magazines and web pages and updating, editing, and proofreading the company website and social media pages.
• Supported the planning and coordinating procedures for promotions and special events.
• Utilized Photoshop and Dreamweaver to create flyers and assisted with budget tracking.

Paramus, New Jersey, US

• Prepared and edited press releases, presentations, and marketing collateral on leasing/real estate properties
• Designed brochures and webpages using Photoshop and Dreamweaver
• Created demographic reports for sales team using Regis Pro
• Assisted in finding potential new locations for retail stores