Erica Perez

Erica Perez Email and Phone Number

Senior Marketing Operations Manager | MarTech Strategist | Revenue Growth Specialist | Expert in Optimizing Campaign Efficiency | Data-Driven Marketing Leader @ AlphaSights
Erica Perez's Location
New York City Metropolitan Area, United States, United States
Erica Perez's Contact Details

Erica Perez work email

Erica Perez personal email

n/a
About Erica Perez

Results-driven Marketing Operations professional with over 10 years of experience specializing in MarTech, product management, and revenue growth. Proven track record in spearheading strategic initiatives that optimize campaign efficiency and drive cross-functional collaboration. Skilled in implementing robust marketing technology stacks, including CRM systems and analytics tools. Adept at balancing multiple priorities and making sound strategic decisions. Excels in fostering innovation and achieving stretch goals in a dynamic environment. I am eager to bring my leadership and technical skills to drive success in your organization. Let's connect!

Erica Perez's Current Company Details
AlphaSights

Alphasights

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Senior Marketing Operations Manager | MarTech Strategist | Revenue Growth Specialist | Expert in Optimizing Campaign Efficiency | Data-Driven Marketing Leader
Website:
alphasights.com
Company phone:
1(212) 231-9020
Company email:
admin@alphasights.com
Erica Perez Work Experience Details
  • Alphasights
    Senior Manager Marketing Operations
    Alphasights Jun 2022 - Present
    London, United Kingdom, Gb
    • Spearheaded MarTech Stack development, boosting operational efficiency by 60% and fueling a substantial revenue growth• Managed a robust marketing tech stack, ensuring a 15% improvement in data accuracy.• Aligned strategies, contributing to a 25% increase in overall marketing effectiveness.• Optimized budgets and streamlined processes for a 40% increase in campaign efficiency.
  • Alphasights
    Demand Generation Manager
    Alphasights Jul 2020 - Jul 2022
    London, United Kingdom, Gb
    • Executed comprehensive demand generation strategies, driving a significant increase in inbound and outbound lead generation• Planned, created, and managed marketing campaigns, effectively nurturing leads through the sales funnel, resulting in a 20% improvement in conversion rates.• Optimized campaign performance through A/B testing and data analysis, achieving a 30% increase in campaign engagement.• Oversaw marketing automation tools and systems, streamlining lead nurturing processes for maximum efficiency, resulting in a 25% reduction in time-to-conversion.
  • Alphasights
    Marketing Operations Analyst
    Alphasights Oct 2018 - Jul 2020
    London, United Kingdom, Gb
    • Served as the primary CRM and sales automation system administrator, implementing configurations, enhancements, and integrations, achieving a 30% improvement in system automation.• Led SalesLoft onboarding, realizing an 80% reply rate increase.• Optimized workflows, reducing bottlenecks and saving on operational costs.• Established best practices, documentation, and reporting around demand generation and sales activities, contributing to a 15% increase in team efficiency.
  • Dow Jones
    Channel Coordinator
    Dow Jones Nov 2016 - Oct 2018
    New York, Ny, Us
    • Directed marketing promotions for The Wall Street Journal site across all regions via Cxense, overseeing online campaign executions, yielding quantifiable results with a 25% increase in click-through rates.• Conducted A/B testing and utilized JIRA to organize campaigns, assign tasks, and manage tracking codes, contributing to efficient reporting and a 20% improvement in campaign performance metrics.
  • Dow Jones
    Customer Service Team Leader
    Dow Jones Aug 2015 - Nov 2016
    New York, Ny, Us
    • Innovated ideas, reducing manual work and accelerating customer service operations, resulting in a 30% increase in overall team efficiency.• Demonstrated outstanding leadership in leading, training, and developing support staff, contributing to team success with a 20% increase in customer satisfaction• Monitored activities of staff including recruiting, scheduling, and training to develop an effective team
  • Dow Jones
    Customer Service Executive
    Dow Jones Feb 2014 - Aug 2015
    New York, Ny, Us
    • Provided a high level of service in telephone and e-support on the Dow Jones suite of products and services.• Assisted with troubleshooting technical incidents by utilizing product knowledge and expertise.• Coordinated with other Dow Jones departments to ensure escalated issues were handled on time.• Utilized Salesforce to efficiently manage Corporate Customer Accounts and ensure accuracy.• Experienced in cultivating professional relationships and building rapport with corporate customers.
  • Pizazz Promotions
    Marketing/Pr Assistant
    Pizazz Promotions Apr 2013 - Feb 2014
    • Catered to a variety of clients and provided marketing assistance with a full-service promotional products agency.• Developed, designed, and presented strategic marketing presentations to clients.• Communicated with manufacturers throughout the order process to ensure a timely delivery.
  • North Jersey Federal Credit Union
    Marketing/Pr Intern
    North Jersey Federal Credit Union Mar 2013 - Aug 2013
    Totowa, Nj, Us
    • Assisted with various solutions including research, content writing, website management, and marketing. • Responsibilities included preparing copies for the Credit Union’s newsletter magazines and web pages and updating, editing, and proofreading the company website and social media pages.• Supported the planning and coordinating procedures for promotions and special events.• Utilized Photoshop and Dreamweaver to create flyers and assisted with budget tracking.
  • The Goldstein Group
    Marketing Intern
    The Goldstein Group Mar 2012 - Mar 2013
    Paramus, New Jersey, Us
    • Prepared and edited press releases, presentations, and marketing collateral on leasing/real estate properties • Designed brochures and webpages using Photoshop and Dreamweaver • Created demographic reports for sales team using Regis Pro • Assisted in finding potential new locations for retail stores

Erica Perez Skills

Social Media Marketing Microsoft Office Powerpoint Customer Service Microsoft Word Advertising Social Networking Time Management Newsletters Marketing Communications Sales Photoshop Teamwork Microsoft Excel Dreamweaver Indesign Organizing Multitasker Communication Skills Management Word Excel Team Oriented Editing Email Marketing Facebook Press Releases Team Oriented High Organizational Skills Salesforce.com Keen Eye For Detail Capable Of Working In A Fast Paced Environment Google Docs Cognos Marketing Operations Project Management

Erica Perez Education Details

  • William Paterson University Of New Jersey
    William Paterson University Of New Jersey
    Business Admin - Marketing

Frequently Asked Questions about Erica Perez

What company does Erica Perez work for?

Erica Perez works for Alphasights

What is Erica Perez's role at the current company?

Erica Perez's current role is Senior Marketing Operations Manager | MarTech Strategist | Revenue Growth Specialist | Expert in Optimizing Campaign Efficiency | Data-Driven Marketing Leader.

What is Erica Perez's email address?

Erica Perez's email address is er****@****hts.com

What schools did Erica Perez attend?

Erica Perez attended William Paterson University Of New Jersey.

What skills is Erica Perez known for?

Erica Perez has skills like Social Media, Marketing, Microsoft Office, Powerpoint, Customer Service, Microsoft Word, Advertising, Social Networking, Time Management, Newsletters, Marketing Communications, Sales.

Who are Erica Perez's colleagues?

Erica Perez's colleagues are Felix Stamm, Luke Heneghan, Diego Prestes, Andrew Ingram, Arya Parhar, Patrick Quilty, Edwin(Tianfang) Yu.

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