Erica Perez Email & Phone Number

London, United Kingdom, Gb

• Spearheaded MarTech Stack development, boosting operational efficiency by 60% and fueling a substantial revenue growth• Managed a robust marketing tech stack, ensuring a 15% improvement in data accuracy.• Aligned strategies, contributing to a 25% increase in overall marketing effectiveness.• Optimized budgets and streamlined processes for a 40% increase in campaign efficiency.

London, United Kingdom, Gb

• Executed comprehensive demand generation strategies, driving a significant increase in inbound and outbound lead generation• Planned, created, and managed marketing campaigns, effectively nurturing leads through the sales funnel, resulting in a 20% improvement in conversion rates.• Optimized campaign performance through A/B testing and data analysis, achieving a 30% increase in campaign engagement.• Oversaw marketing automation tools and systems, streamlining lead nurturing processes for maximum efficiency, resulting in a 25% reduction in time-to-conversion.

London, United Kingdom, Gb

• Served as the primary CRM and sales automation system administrator, implementing configurations, enhancements, and integrations, achieving a 30% improvement in system automation.• Led SalesLoft onboarding, realizing an 80% reply rate increase.• Optimized workflows, reducing bottlenecks and saving on operational costs.• Established best practices, documentation, and reporting around demand generation and sales activities, contributing to a 15% increase in team efficiency.

New York, Ny, Us

• Directed marketing promotions for The Wall Street Journal site across all regions via Cxense, overseeing online campaign executions, yielding quantifiable results with a 25% increase in click-through rates.• Conducted A/B testing and utilized JIRA to organize campaigns, assign tasks, and manage tracking codes, contributing to efficient reporting and a 20% improvement in campaign performance metrics.

New York, Ny, Us

• Innovated ideas, reducing manual work and accelerating customer service operations, resulting in a 30% increase in overall team efficiency.• Demonstrated outstanding leadership in leading, training, and developing support staff, contributing to team success with a 20% increase in customer satisfaction• Monitored activities of staff including recruiting, scheduling, and training to develop an effective team

New York, Ny, Us

• Provided a high level of service in telephone and e-support on the Dow Jones suite of products and services.• Assisted with troubleshooting technical incidents by utilizing product knowledge and expertise.• Coordinated with other Dow Jones departments to ensure escalated issues were handled on time.• Utilized Salesforce to efficiently manage Corporate Customer Accounts and ensure accuracy.• Experienced in cultivating professional relationships and building rapport with corporate customers.

• Catered to a variety of clients and provided marketing assistance with a full-service promotional products agency.• Developed, designed, and presented strategic marketing presentations to clients.• Communicated with manufacturers throughout the order process to ensure a timely delivery.

Totowa, Nj, Us

• Assisted with various solutions including research, content writing, website management, and marketing. • Responsibilities included preparing copies for the Credit Union’s newsletter magazines and web pages and updating, editing, and proofreading the company website and social media pages.• Supported the planning and coordinating procedures for promotions and special events.• Utilized Photoshop and Dreamweaver to create flyers and assisted with budget tracking.

Paramus, New Jersey, Us

• Prepared and edited press releases, presentations, and marketing collateral on leasing/real estate properties • Designed brochures and webpages using Photoshop and Dreamweaver • Created demographic reports for sales team using Regis Pro • Assisted in finding potential new locations for retail stores