Erica Pew - Senior Event Manager Email & Phone Number

London, England, GB

London Area, United Kingdom

Founded in 2015, Input Output is one of the world's pre-eminent blockchain infrastructure research and engineering companies. We are a fully decentralised remote working organisation committed to the highest principles of academic rigour and evidence-based software development. The company builds high-assurance blockchain infrastructure solutions for.

London, England, United Kingdom

Part of Bloomberg's Global Events Team who collectively create, plan and execute 2,400+ events annually, 300 within EMEA, attracting over 17,000 attendees and 582 speakers, each offering their own unique perspective. These events have taken place in 46 different cities across 34 countries, reaching a diverse audience. 80% of our EMEA portfolio had.

London, England, United Kingdom

Brands at Work is an award winning Creative Event Agency.Our mission is to evolve brands from promises into actions. We make your brand stories work harder, engage audiences & produce better results. Or, to put it another way... “Ideas in Action”Planning, designing and creating unforgettable events, experiences and brand activations, we provide a complete.

London, England, United Kingdom

Joined the International Live Events Association (ILEA), to promote and network in order to drive membership.

London, United Kingdom

“There is nothing that Erica does not know about her product. Her enthusiasm, knowledge and constant smile made working with her a joy and we have secured business because of it.“I'm a business development and event professional with a wealth of experience in the hospitality, events and creative industries. My purpose is linked to creating long-term value.

London, United Kingdom

Pulled together a business development strategy to include market and competitor analysis, buyer persona information, value propositions, content and distribution plan alongside event networking.

London, England, United Kingdom

London, United Kingdom

• Brought in create a business development function to the company.
• Designed a business overview applicable to both private and corporate clients to understand where the company was, its values, SWOT, market and competitor set analysis and turnover analysis in order to set objectives.
• Strategised and implemented a business development plan including identifying the company buyer persona alongside content and distribution
• Secured event briefs worth over £1m
• Targeted events were attended to build relationships
• Created and oversaw execution of monthly newsletter

London, England, United Kingdom

• Contract role to prepare for event alongside lead generation and contacting of potential sponsors for the event and PR arm of the company.
• Managed new contacts via HubSpot CRM system to track communications, set follow up information, allow contacts to schedule meetings and log meeting updates
• Attained 23 meetings with another 27 in the pipeline following the end of my contract

London, United Kingdom

• Brought in to:
• Head up business development effort
• Provide lead generation for event attendance, meeting conversions and pipeline
• Researched and attended relevant events to network with potential clients
• Create relationships with Intermediaries
• Concept and oversee outreach campaign

London

Executed sector specific campaigns in order to produce leads for the company directors to reach out to.

London, United Kingdom

• Engaged to join the senior team to head up their business development to shape the direction of their brand and expand their client portfolio which was dominated by a football account.
• In order to build a more robust pipeline of briefs I:
• restructured their new business plan
• accelerated lead generation by introducing attendance at conferences our target audience frequented
• increased meeting conversions by developing face to face relationships
• explored opportunities via sector campaigns, press, research, tender portals and intermediary relationships

London, United Kingdom

• Re-joined company, this time in the leadership team, to devise a growth strategy to raise the profile of the business and increase new and current clients briefs across LA, New York and London based operations.
• Managed and developed client relationships simultaneously by travelling internationally to trade shows such as Cannes Lions, Dmexco, CES and Mobile World Congress. Once there, I oversaw delivery of contractual items.
• Analysed client briefs ensuring projects met the business criteria
• Researched and briefed office on our competitor set and latest updates on clients and vendors
• Consulted with trade memberships and commercial corporations to ensure compliance
• Implemented and executed showcase events and client/vendor relationship activity

London, United Kingdom

• Recruited to procure business across agents, corporate clients and professional associations, through office visits, calls, site inspections, fam trips and networking at sales events and exhibitions.
• Actioned account strategy and managed contact updates and activity via Salesforce
• Coordinated sales appointments and revenue objectives and produced relevant reports and presentations
• Analysed market trends and competitor research to coordinate activity within the wider business plan
• Cultivated relationships with stakeholders at the InterContinental Hotels Group and Arora sales teams

London, United Kingdom

• Hired to act as key client contact for events, from initial pitch document with the design team, pre-production, onsite management and wash up. Projects included experiential activity, launches and private parties.
• Secured new and repeat business utilising the CRM system to set reminders and maintain client follow ups
• Composed and presented proposals for client selection and once attained, negotiated contractual terms
• Sourced, negotiated and liaised full event details with suppliers and councils where relevant
• Programmed project actions with a critical path, orchestrated meetings, produced guest lists, formulated print collateral schedules and oversaw the main event from load in, event and de-rig of each event
• Issued pro forma, deposit and final invoices and liaised with all parties on additional billing if required

London, United Kingdom

• Appointed to deliver variety of events and installations and promoted to Head of Events during my employment.
• Directed a team of 4 project managers and liaised with HR on the hiring of new staff,
• Delegated project management resource across the team and coached them through their events from liaison with designers on creative concepts to budget management & event execution
• Showcased company innovation and creative concepts at client presentations to win new business
• Responsible for producing large-scale projects such as the Olympics hospitality installation in relation to the budget, scheduling, logistics, technical, production, client & supplier management
• Oversaw catering, kitchen & production department execution and kept on top of administration

London, United Kingdom

• Was the key client liaison for selling in concepts with presentations, regular communication, presence during tastings & ensured food & look choices were adapted, amended & confirmed
• Sourced & negotiated venue/marquee, caterers, stationary, flowers, linen, production, set design, entertainment, photographers, videographers, transportation, infrastructure such as generators, toilets, track way, hire.
• Costed event & produced proposals for the client to select from. Once confirmed, I generated contractual agreements with terms, conditions & payment schedules
• Liaised with suppliers, issued contracts, discussed guest lists, informed of set design finishes, & ensured all teams were informed of location, timings, restrictions or local disruptions
• Booked high profile artists such as Destiny’s Child, Black Eyed Peas, Prince etc. Contracted with management & liaised with stage managers on riders, ground & air transportation
• Managed on site event communications from meeting suppliers, reissuing amends to floor plans, advising of back of house areas, running through time plans with show caller/stage manager, setting out escort, menu & place.

London, United Kingdom

• Used initiative to research various organisations & contacted them with regards to using the venue for upcoming events
• Achieved sales by negotiating contracts & assisting with research on potential customers
• Continued update of booking diary & preparing appropriate data for management meetings
• Dealt with incoming enquiries & contacted corporate groups via telesales campaigns
• Organised, marketed & sold Alexandra Palace Christmas parties to corporate/public groups
• Maintained record of sales enquiries, detailing all activity with client & updatingsales/marketing databases

London, United Kingdom

• Generated sales from enquiries & liaised with the client from booking until confirmation
• Used Breeze, Market Vision, Word & Excel packages
• Implemented a re-offer system to generate sales & form a regular client base
• Met clients for site inspections & to discuss events as well as agents for familiarisation trips
• Sent correspondence to clients including booking details & contracts
• Responsible for end of month reports based on comment forms & the top twenty client spends

Luton, United Kingdom

• Maintained a professional, efficient & accurate order capture using the Trinity programme
• Increased sales & achieved targets
• Communicated with relevant managers
• Took ownership of enquiries
• Maintained good working relationships with both team & managers
• Created awareness of & sent out promotional activity

St Albans, United Kingdom

• Customer services – welcomed guests & became point of contact until departure
• Used Innsite programme, answered telephone queries & dealt with sales enquiries, filing, faxing & general administration duties.
• Processed bills for each department plus took care of front desk banking, balancing & money handling.
• Silver service waitressing, bar work, restocking.